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Author: Scott McLean
Publisher: Allyn & Bacon
ISBN: 9780205190225
Category : Interpersonal communication
Languages : en
Pages : 0
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Book Description
Updated in this 2nd edition, The Basics of Communication Studies, introduces students to human communication in a clear, concise, and engaging way. It presents the "nuts and bolts" of human communication without excessive detail, delivering the necessary material on communication without being overwhelming or cost-prohibitive.
Author: Scott McLean
Publisher: Allyn & Bacon
ISBN: 9780205190225
Category : Interpersonal communication
Languages : en
Pages : 0
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Book Description
Updated in this 2nd edition, The Basics of Communication Studies, introduces students to human communication in a clear, concise, and engaging way. It presents the "nuts and bolts" of human communication without excessive detail, delivering the necessary material on communication without being overwhelming or cost-prohibitive.
Author: Leslie A. Baxter
Publisher:
ISBN: 9780534507862
Category :
Languages : en
Pages : 496
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Book Description
Combining the time tested classical work of Earl Babbie with the insights of one of the most recognized and respected names in speech communication research, THE BASICS OF COMMUNICATION RESEARCH is THE book for the Communication research methods course. With the authors' collective experience teaching research methods and as active researchers themselves you will find this text to be the authoritative text for your course. The authors frame research as a way of knowing, and provide balanced treatment to both quantitative and qualitative research traditions in communication research and present it in a student friendly and engaging format. It provides in-depth treatment of the role of reasoning in the research enterprise and how this reasoning process plays itself out in planning and writing a research proposal and report.
Author: Steve Duck
Publisher: SAGE
ISBN: 1412941539
Category : Family & Relationships
Languages : en
Pages : 489
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Book Description
Can an understanding of communication concepts improve relationships with others? Conversely, how do our connections with others influence how converse with them? Written in a warm and lively style and packed with teaching tools, The Basics of Communication: A Relational Perspective offers a unique look at the inseparable connection between relationships and communication and highlights the roles that those interpersonal connections play in public speaking as well as in casual discussions. This groundbreaking text offers a hybrid approach of theory and application by introducing students to fundamental communication concepts and providing practical instruction on making effective formal presentations. The authors encourage students to employ critical thinking on key topics, to link communication theory to their own experiences, and to improve their communication skills in the process. Key Featuresáá Stresses the vital intersection of communication and relational contexts and how they interact and influence one another Offers a refreshing and original approach that engages students with lively, topical examples to challenge them and to enliven classroom discussion Provides up-to-date communication topics in a way that easily fits within a traditional course outline Integrates effective pedagogical tools throughout, addressing ethics, media links, and questions for students to discuss with friends, among others Devotes two chapters to the use of media and relational technology such as cell phones, iPods, Blackberries, MySpace, and Facebook in daily communicationsááAncillariesáá Includes an InstructorÆs Resource on CD-ROM that features PowerPoint slides, a test bank, suggestions for course projects and activities, Internet resources, and more. (Contact Customer Care at 1-800-818-7243 to request a copy.) The robust online Student Study Site (www.sagepub.com/bocstudy) includes e-flashcards, video and audio clips, SAGE journal articles, links to a Facebook page for the text, and other interactive resources. Intended Audienceáá Designed as a core textbook for undergraduate students of communication studies, this book is also an excellent resource for business studentsùor others who are interested in learning more about the pervasive role of communication concepts in everyday life.
Author: Alan Goodboy
Publisher:
ISBN: 9781524926809
Category :
Languages : en
Pages : 444
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Book Description
Author: John Fiske
Publisher: Psychology Press
ISBN: 0415046726
Category : Language Arts & Disciplines
Languages : en
Pages : 203
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Book Description
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver'sCommunication Theoryto Saussure's structural linguistics and Peirce'sSemiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.
Author: Scott McLean
Publisher: Pearson College Division
ISBN: 9780205844289
Category : Language Arts & Disciplines
Languages : en
Pages : 256
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Book Description
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Updated in this 2nd edition, The Basics of Communication Studies, introduces students to human communication in a clear, concise, and engaging way. It presents the “nuts and bolts” of human communication without excessive detail, delivering the necessary material on communication without being overwhelming or cost-prohibitive.
Author: Sheila Steinberg
Publisher: Juta and Company Ltd
ISBN: 9780702172618
Category : Education
Languages : en
Pages : 356
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Book Description
In this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning Outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to Students and professionals alike. Beginner students majoring in Communication Studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful.
Author: Gary Pettey
Publisher: Taylor & Francis
ISBN: 1136455582
Category : Language Arts & Disciplines
Languages : en
Pages : 198
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Book Description
This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of conducting communication research, facilitating students’ understanding of the operation and roles of research so that they can better critique and consume the materials in their classes and in the media. The book takes an applied methods approach, introducing students to the conceptual elements of communication science and then presenting these elements in a single study throughout the text, articulating the similarities and differences of individual methods along the way. The study is presented as a communication campaign, involving multiple methodologies. The approach highlights how one method can build upon another and emphasizes the fact that, given the nature of methodology, no single study can give complete answers to our research questions. Unique features of the text: It introduces students to research methods through a conceptual approach, and the authors demonstrate that the statistics are a tool of the concepts. It employs an accessible approach and casual voice to personalize the experience for the readers, leading them through the various stages and steps. The presentation of a communication campaign demonstrates each method discussed in the text. This campaign includes goals and objectives that will accompany the chapters, demonstrates each individual methodology, and includes research questions related to the communication campaign. The tools gained herein will enable students to review, use, understand, and critique research, including the various aspects of appropriateness, sophistication and utility of research they encounter.
Author: Steve Duck
Publisher: SAGE Publications
ISBN: 154434984X
Category : Language Arts & Disciplines
Languages : en
Pages : 541
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Book Description
Communication in Everyday Life: A Survey of Communication offers an engaging introduction to communication based on the belief that communication and relationships are always interconnected. Best-selling authors Steve Duck and David T. McMahan incorporate this theme of a relational perspective and a focus on everyday communication to show the connections between concepts and how they can be understood through a shared perspective. Students will learn how topics in communication come together as part of a greater whole, as well as gain practical communication skills, from listening to critical thinking and using technology to communicate. The Fourth Edition includes enhancements to its proven pedagogical features that reflect updates in research, cultural and societal changes, and emerging issues.
Author: Mike Allen
Publisher: SAGE Publications
ISBN: 1483381420
Category : Social Science
Languages : en
Pages : 2013
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Book Description
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
