Handbook of Color Psychology PDF Download
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Author: Andrew J. Elliot
Publisher: Cambridge University Press
ISBN: 1316395332
Category : Psychology
Languages : en
Pages : 1737
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Book Description
We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.
Author: Celia Elledge
Publisher:
ISBN:
Category :
Languages : en
Pages : 66
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Book Description
The psychology of color is widely used in the marketing and branding of big companies - colors can manipulate our perception, increase our awareness, tap into either our analytical or emotional sides of the brain, and even make us buy a product! Knowing these facts about all colors can be a powerful tool that can drive our productivity, motivation, or trigger deep relaxation.With this 53-pages ebook prepared by our editors, you can support us and have a better understanding of how you can manipulate the colors in your home environment or in your office to trigger certain emotional states.
Author: Andrew J. Elliot
Publisher: Cambridge University Press
ISBN: 1316395332
Category : Psychology
Languages : en
Pages : 1737
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Book Description
We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.
Author: Adam Rogers
Publisher: Mariner Books
ISBN: 1328518906
Category : Art
Languages : en
Pages : 349
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Book Description
"A lively account of our age-old quest for brighter colors, which changed the way we see the world, from the best-selling author of Proof: The Science of Booze"--
Author: Richard G. Lewis
Publisher: Psychoprofits
ISBN: 9780955864063
Category : Business & Economics
Languages : en
Pages : 68
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Book Description
Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effect of ColorsThe book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. What You'll Learn: How Color Can Improve Your Bottom Line How Color Can Affect People's Emotions Which Colors Suit Your Target Market Which Are The "Magic" Colors Which Color makes Shoppers Spend More And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways. Although The Psychology of Color is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans; the ancient Chinese, Egyptians, and Indians believed in chromotherapy. The Future Use of The Psychology of Color...Case Study: With world-renowned Spanish chef, Ferran Adria, he focused on the color of the crockery. Guests sat down one side of a large table were given a pink strawberry dessert on a white plate. Down the other side of the table guests ate an identical dessert from a black plate. Those eating from the white plates rated the dessert as 10% sweeter than those who ate from the black plates. Subsequent experiments have shown that introducing a square or angular plate intensifies the difference, with roundness accentuating sweetness. "Clearly contextual perception is a big opportunity." Johannes Le Coutre, a perception physiologist with Nestle. Who is This Book For? Anyone interested in the influence of color will get something from this book. However, primarily I wrote this book as a guide for all Internet Business People, Marketers and Entrepreneurs because I think it's essential that we all understand the psychological influence of color.Changing the colors on your sales page or website won't suddenly bring in millions of dollars but there is no doubt that a change of color may well result in a change of mood in the viewer; it's how you use that power that can determine your profitability. The challenge for you as an Internet Business Person, Marketers or Entrepreneur is to understand the theories of color and to use them in a profitable but professional and ethical way.People Who Read This Book: "I was blown away by the information. Great book." Jonathan Smith, WealthCrave.com "I can heartily recommend this Book. The book describes the emotional reactions that people may be expected to evince, based on considerable research by psychologists." David J. Linden, BizWebTX.com "It's fascinating to see the way that certain institutions use these colors in order to influence people." George Cuthbert, TheCopywritingRevolution.com "Know exactly what color combinations you will need to use on your site." Jeff Gibson, Mr. Affiliate. "Good read, I recommend it." Kaan Bimplis (Neurophysicist & Licensed NLP Trainer) NLPIstanbul.com NB: "Color Psychology" - color theory, color and design, and psychology of color and design.
Author: Brent Berlin
Publisher: Univ of California Press
ISBN: 9780520076358
Category : Art
Languages : en
Pages : 224
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Book Description
Explores the psychophysical and neurophysical determinants of cross-linguistic constraints on the shape of color lexicons.
Author: Linda Holtzschue
Publisher: John Wiley & Sons
ISBN: 1118920791
Category : Design
Languages : en
Pages : 350
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Book Description
THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.
Author: Scarlett Adams
Publisher: Daniel O Brien
ISBN:
Category : Design
Languages : en
Pages : 81
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Book Description
Embrace the fundamentals of graphic design with this comprehensive guide that empowers you to master the basics of visual communication and branding. From the core principles of design to the practical application of tools and techniques, this book provides a thorough foundation for understanding and creating impactful visual content. Explore the theories behind color theory, typography, layout design, and visual hierarchy, and gain insights into the essential elements of effective branding. Discover the creative process that transforms concepts into stunning visual masterpieces, utilizing industry-standard design software such as Photoshop and Illustrator. Learn how to craft eye-catching logos, incorporate vector graphics into your designs, and apply design elements and techniques to create visually engaging imagery. Whether you're a beginner seeking to unlock your design potential or a seasoned professional looking to enhance your skills, this book serves as an invaluable resource for navigating the complexities of graphic design. With practical examples, real-world case studies, and insights into design trends, you'll gain the knowledge and confidence to elevate your visual communication to new heights.
Author: Khara Plicanic
Publisher: Rocky Nook, Inc.
ISBN: 1681981327
Category : Photography
Languages : en
Pages : 460
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Book Description
Author: Liam Harris
Publisher: Marcelo Marins Rodrigues
ISBN:
Category : Design
Languages : en
Pages : 76
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Book Description
Immerse yourself in the captivating world of "Chromatic Elegance: Diving into Rich Color Trends and Palettes in Furniture Design." This comprehensive guide takes you on a vibrant journey through the latest color trends that are shaping the furniture design industry. Discover the transformative power of color in creating ambiance, evoking emotions, and enhancing the functionality of your living spaces. Delve into the principles of color theory and psychology, unlocking the secrets of harmonious and contrasting combinations. Explore bold and vibrant hues, earthy and organic shades, deep and moody tones, and serene pastel palettes. Learn how to combine and match colors to create stunning visual effects. Explore the impact of color on different furniture styles, from mid-century modern to contemporary. Get inspired by case studies of successful color applications in furniture design. Identify emerging color trends and incorporate them into your own creations. Discover sustainable color practices that reduce environmental impact. "Chromatic Elegance" is more than just a book about color trends; it's a guide to unlocking the potential of color in your furniture design. With its comprehensive coverage, practical insights, and inspiring examples, this book will empower you to create furniture that is not only functional but also aesthetically captivating.
Author: Max Lüscher
Publisher: Simon and Schuster
ISBN: 0671731459
Category : Color
Languages : en
Pages : 228
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Book Description
