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Author: John Gerzema
Publisher: John Wiley & Sons
ISBN: 111859620X
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. Advocates a new way to solve today's toughest problems in business, education, government, and more Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.
Author: John Gerzema
Publisher: John Wiley & Sons
ISBN: 111845295X
Category : Business & Economics
Languages : en
Pages : 308
Get Book Here
Book Description
New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. Advocates a new way to solve today's toughest problems in business, education, government, and more Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.
Author: John Gerzema
Publisher: John Wiley & Sons
ISBN: 0470902329
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.
Author: James Dashner
Publisher: Delacorte Press
ISBN: 037598464X
Category : Young Adult Fiction
Languages : en
Pages : 338
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Book Description
Reality just became a virtual nightmare in book two of the bestselling Mortality Doctrine series, the next phenomenon from the author of the Maze Runner series, James Dashner. Includes a sneak peek of The Fever Code, the highly-anticipated conclusion to the Maze Runner series—the novel that finally reveals how the maze was built! Michael thought he understood the VirtNet, but the truth he discovered is more terrifying than anyone at VirtNet Security could have anticipated. The cyber terrorist Kaine isn’t human. It’s a Tangent, a computer program that has become sentient. And Michael just completed the first step in turning Kaine’s master plan, the Mortality Doctrine, into a reality. The Mortality Doctrine will populate Earth entirely with human bodies harboring Tangent minds. The VNS would like to pretend the world is perfectly safe, but Michael and his friends know that the takeover has already begun. And if they don’t stop Kaine soon, it will be game over for humanity. The author who brought you the #1 New York Times bestselling MAZE RUNNER series and two #1 movies—The Maze Runner and The Scorch Trials—now brings you an electrifying cyber-adventure trilogy that takes you into a world of hyperadvanced technology, cyber terrorists, and gaming beyond your wildest dreams . . . and your worst nightmares. Praise for the Bestselling MORTALITY DOCTRINE series: “Dashner takes full advantage of the Matrix-esque potential for asking ‘what is real.’” —io9.com “Set in a world taken over by virtual reality gaming, the series perfectly capture[s] Dashner’s hallmarks for inventiveness, teen dialogue and an ability to add twists and turns like no other author.” —MTV.com “A brilliant, visceral, gamified mash-up of The Matrix and Inception, guaranteed to thrill even the non-gaming crowd.” —Christian Science Monitor
Author: Denise Lee Yohn
Publisher: John Wiley & Sons
ISBN: 111861125X
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Author: John Gerzema
Publisher: John Wiley & Sons
ISBN: 047044939X
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.
Author: Athena Debbie Efraim
Publisher: BRILL
ISBN: 9004478345
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
This book challenges the dominant intellectual assumptions of mainstream international law scholarship regarding the principle of Sovereign Equality. The animus and scope of this challenge is situated in the context of the decision-making processes in International Governmental Organizations (IGOs) which employ the `one state, one vote' and/or the `weighted voting' rule. Using the theories of Functionalism and Legitimacy to analyze the legal implications and complications of the principal voting mechanisms and voting practices of certain key IGOs vis-à-vis the doctrine of Sovereign Equality, the author establishes that this doctrine has remained far too orthodox for contemporary realities. In this context, she emphasizes the importance of the necessity for functional legitimate decision-making processes in global governance, and, accordingly, advocates the elimination of the anachronistic and non-viable principle of Sovereign Equality from international institutional law. The author also rejects the introduction of any new principle in IGOs - e.g. democratic governance - which will render decision-making even less functional.
Author: Jack Uldrich
Publisher: AMACOM/American Management Association
ISBN: 9780814427811
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
If life is an adventure, no one will ever live it more fully than Meriwether Lewis and William Clark. Commissioned by President Thomas Jefferson to explore the rumored Northwest Passage, Lewis and Clark instead discovered a seemingly endless land whose very existence foretold a future America infinitely different from what had been imagined. May 2004 marks the beginning of a two-and-a-half year bicentennial celebration of their incredible journey and its significance to the history of America. Against staggering odds, these unique men inspired such absolute loyalty in each other and in their group that they are still widely regarded as the most successful leadership team in American history. Today's leadership adventures unfold in the rugged terrain of business, and who better than Lewis and Clark to lead us through its toughest challenges? Their story resonates with business leaders of our time because they had to: * Think strategically * Make tough and timely decisions * Surround themselves with good people * Manage resources * Motivate the team * Deal with different cultures * Assimilate information from many sources * Balance long-term goals against short-term realities * Learn from their mistakes * Try new approaches Most importantly, they had to persevere and change course in the face of adversity. Their lessons will inspire business leaders to take their teams to new adventures of great discovery.
Author: Monique Svazlian Tallon
Publisher: Highest Path Publishing
ISBN: 9780996984409
Category :
Languages : en
Pages : 200
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Book Description
In 2016, women still hold a shockingly low 14% of top executive positions in the Fortune 500. Trying to get ahead while operating in a man's world, women continue to face immense challenges, constantly being told how to navigate these treacherous waters in a myriad of ways. Yet the gender gap persists. While working for a tech giant in Silicon Valley, the author was faced with a tough decision--should she lead like her male counterparts or try a different approach? This choice gained her unique insights into how women can break through gender bias and become far more effective as leaders, while helping close the gender gap. In Leading Gracefully, Feminine Leadership expert and executive coach, Monique Tallon, presents neuroscience research that tells us that women's brains are wired for empathy, intuition and collaboration, the same qualities people are looking for in their leaders today. Through her extensive research, she has developed a visionary roadmap for women-The Feminine Leadership Model--that plays squarely to women's strengths. Whether you are a senior level executive, a mid-career manager or just starting out, Leading Gracefully is a must-read for women who want to get to the next level in their career and life. Through personal stories and those of female executives and entrepreneurs from the world of technology, science, retail and non-profits, you will learn how to successfully use 'feminine' strengths combined with traditional traits to breakthrough gender bias. Use it as self-coaching 'how-to' guide, with 15 powerful exercises, tips and resources you can apply right away to gain more confidence, authenticity and effectiveness. Are you ready to to be an inclusive leader, fostering innovation and collaboration on the teams and businesses you manage? Are you ready to be a game changer?
Author: John Gerzema
Publisher: John Wiley & Sons
ISBN: 111859620X
Category : Business & Economics
Languages : en
Pages : 308
Get Book Here
Book Description
New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. Advocates a new way to solve today's toughest problems in business, education, government, and more Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.
Author: Kay Koplovitz
Publisher: RosettaBooks
ISBN: 0795344252
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
“Offers savvy wisdom and actionable advice from the trenches by entrepreneurs who have lived it all. Great read and inspirational as well.”—Heidi Roizen, venture capitalist, Stanford University lecturer “This is what I want for entrepreneurs, especially for women: to believe in themselves, to dream bigger, reach higher, and to achieve success beyond their wildest expectations.”—Kay Koplovitz Been There, Run That is an anthology of blog posts by thought leaders in technology, media, e-commerce and life sciences, curated by Kay Koplovitz, founder of USA Network and chairman of Springboard Enterprises. In 2000, Koplovitz co-founded Springboard as an accelerator for an expert network of women entrepreneurs. In their first six months, Springboard companies raised over $165 million in total funding, and nearly $200 million in their first year. Now, fifteen years later, companies in the Springboard portfolio have raised over $6.5 billion and have had positive liquidity events for investors, including high-value acquisition and IPOs. Been There, Run That offers insights from dozens of Springboard alumnae and advisors on starting up, raising capital, fostering human capital, and setting company culture, an entrepreneurial tool chest. For early-stage founders and aspiring entrepreneurs, seasoned business owners, and serial entrepreneurs who want tips on crowdfunding and new technologies, readers will find value in real-life advice from those who have truly “been there, run that.” “A treasure chest of wisdom, common sense that will hopefully become more common as more come to understand it. Take your time reading this one, the good ideas are priceless and they appear on just about every single page.”—Seth Godin, New York Times bestselling author and entrepreneur
