Author: Aubrey Wilson
Publisher: Taylor & Francis
ISBN: 1040230261
Category : Business & Economics
Languages : en
Pages : 413
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Book Description
First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. It concentrates on the techniques of industrial marketing research and devotes a chapter to each major method. More space is also given to the mechanics of research. The author’s purpose has been to set out clearly the salient factors and methodologies. Chapter demographics refer the reader to more detailed or advanced reading on any particular aspect of industrial marketing. The book is essentially practical and contains an important innovation. Where appropriate, checklists have been developed for the processes and actions required in a number of industrial marketing activities. Also, the checklist which appeared in Industrial Marketing Research is included in the present work in a revised and extended form. This is a must read for students of marketing, business management and business economics.
Author: Markus Gaggl
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954897679
Category : Business & Economics
Languages : en
Pages : 50
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Book Description
This work deals particularly with the analysis of the buying company in the context of the purchasing process in industrial markets. Additionally, the study addresses the question of whether and how companies conduct these analyses on a practical level.The first section explains the specific characteristics of the industrial goods markets and depicts the influences on the buying- and selling center.The second section includes the buying types which strongly influence the size and the composition of the buying center.The third section deals with the buying center and the buying process as well as the buying center models from the literature. These models are verified in terms of their practical application at the end of the study based on expert surveys. In section four, the sales process as well as the members of the selling company are discussed. Section five represents the most important criteria for a buying center analysis and shows the possibility of a practical implementation by using an example.The last section finally links the previous theoretical fields and displays the results of the qualitative expert interviews.
Author: A. Wilson
Publisher:
ISBN:
Category :
Languages : en
Pages : 419
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Book Description
Author: Nicholas Stacey
Publisher: Routledge
ISBN: 1317649036
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
Author: M. Govindarajan
Publisher: Vikas Publishing House
ISBN: 8125913718
Category : Industrial marketing
Languages : en
Pages : 303
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Book Description
Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Author: Rena Mourouzi-Sivitanidou
Publisher: Taylor & Francis
ISBN: 1000063143
Category : Architecture
Languages : en
Pages : 467
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Book Description
Market Analysis for Real Estate is a comprehensive introduction to how real estate markets work and the analytical tools and techniques that can be used to identify and interpret market signals. The markets for space and varied property assets, including residential, office, retail, and industrial, are presented, analyzed, and integrated into a complete understanding of the role of real estate markets within the workings of contemporary urban economies. Unlike other books on market analysis, the economic and financial theory in this book is rigorous and well integrated with the specifics of the real estate market. Furthermore, it is thoroughly explained as it assumes no previous coursework in economics or finance on the part of the reader. The theoretical discussion is backed up with numerous real estate case study examples and problems, which are presented throughout the text to assist both student and teacher. Including discussion questions, exercises, several web links, and online slides, this textbook is suitable for use on a variety of degree programs in real estate, finance, business, planning, and economics at undergraduate and MSc/MBA level. It is also a useful primer for professionals in these disciplines.
Author: Thomas Fotiadis
Publisher: SAGE
ISBN: 1529785596
Category : Business & Economics
Languages : en
Pages : 527
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Book Description
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece. Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa. George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece. Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.
Author: A.P. Jacquemin
Publisher: Springer Science & Business Media
ISBN: 1461342317
Category : Business & Economics
Languages : en
Pages : 439
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Book Description
The present volume of essays on industrial organization, which are based on conferences held at Nijenrode and Brussels, differs considerably from its predecessor. Even more than in the first volume the essays demonstrate the broad scope of industrial organization analysis. Besides the traditional topics such as economies of scale, monopoly and competition policy, there are essays on methodology, on stagflation, and on the relationship between industrial struc ture and international trade and trade policies. The latter topics are of growing importance. The issue of restructuring industries and the question of whether free trade or some measure of protection is more appropriate are topics of increasing relevance today (and will no doubt continue to be in future years as well). The problem of persistent inflation which other essays address is also of major concern. Apart from being broad in scope and venturing into new fields, this volume is also controversial. Its central feature is a debate about welfare aspects. Here, more than in pure analysis, economists tend to entertain different points of view. One of the participants in the Nijenrode conference, Professor John Blair, who died in December 1976 and whom we honour as having been an active promoter of this kind of meeting, wrote to the editors shortly before his death to say that the first volume had succeeded very well in acquainting the reader with the results of empirical investigations, notably on trends and levels of concentration.
Author: John Winkler
Publisher: Routledge
ISBN: 1317646061
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.
Author:
Publisher: ScholarlyEditions
ISBN: 1464968454
Category : Business & Economics
Languages : en
Pages : 69
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Book Description
Issues in Business and Industrial Marketing: 2011 Edition is a ScholarlyBrief™ that delivers timely, authoritative, comprehensive, and specialized information about Business and Industrial Marketing in a concise format. The editors have built Issues in Business and Industrial Marketing: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Business and Industrial Marketing in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Business and Industrial Marketing: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
