The Art of the Strategist PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Art of the Strategist PDF full book. Access full book title The Art of the Strategist by William A. Cohen. Download full books in PDF and EPUB format.
Author: William A. Cohen
Publisher: Amacom
ISBN: 9780814414095
Category : Leadership
Languages : en
Pages : 0
Get Book Here
Book Description
What can two thousand years of winning strategy do for your business?
Author: William A. Cohen
Publisher: Amacom
ISBN: 9780814414095
Category : Leadership
Languages : en
Pages : 0
Get Book Here
Book Description
What can two thousand years of winning strategy do for your business?
Author: Lesley Bielby
Publisher: Figure 1 Publishing
ISBN: 1773271482
Category : Business & Economics
Languages : en
Pages : 175
Get Book Here
Book Description
Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey. Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.
Author: Ohmae
Publisher: Tata McGraw-Hill Education
ISBN: 9780070486430
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Since its original publication by McGraw-hill almost 10 years ago, this best-selling guide to the inner workings of Japanese strategic thinking has become an acknowledged classic. Kenichi Ohmae a business strategist of international renown provides a Compelling account of the reasons why companies dominate the global processes and planning techniques, why they work, and how companies can benefit from focusing on the three essential elements of any strategic plan: company customer and competition. Replete with numerous illustrative case histories of strategic thinking in action, Ohmae s classic work continues to inspire managers at all levels to new heights of bold, imaginative strategic thinking.
Author: William Cohen
Publisher: AMACOM
ISBN: 0814427944
Category : Business & Economics
Languages : en
Pages : 256
Get Book Here
Book Description
From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist, presents the timeless lessons of: * commitment to a definite objective * seizing and maintaining the initiative * economization to mass (concentration of resources) * positioning * surprise * multiple simultaneous alternatives * the indirect approach * simplicity * timing * exploiting success With examples including the conquests of Hannibal and Alexander the Great, the political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger, and the business successes of internet giant VeriSign and other high-profile companies, The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business.
Author: Cynthia Montgomery
Publisher: HarperCollins UK
ISBN: 0007448449
Category : Business & Economics
Languages : en
Pages : 222
Get Book Here
Book Description
Strategy is about identifying why your business matters, not just analysing the competition. Cynthia Montgomery reveals how leaders can embrace the crucial role of The Strategist to really define and drive the objectives and advantages to power their companies forward.
Author: Hwi-chʻang Mun
Publisher: Cambridge University Press
ISBN: 1108470300
Category : Business & Economics
Languages : en
Pages : 335
Get Book Here
Book Description
A novel integration and extension of two global strategy classics: Sun Tzu's military strategy and Michael Porter's business strategy.
Author: Max Mckeown
Publisher: Pearson UK
ISBN: 0273757113
Category : Business & Economics
Languages : en
Pages : 218
Get Book Here
Book Description
Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.
Author: Stephen Robinson
Publisher: Exisle Publishing
ISBN: 1991001010
Category : History
Languages : en
Pages : 360
Get Book Here
Book Description
Did Nazi war criminals deceive the United States military during the Cold War? A new book by a Canberra-based historian tells the story of how America’s most famous and influential military theorist was seduced by the lies of Hitler’s defeated generals. From the author of Panzer Commander Hermann Balck and False Flags comes The Blind Strategist: John Boyd and the American Art of War. Colonel John Boyd, a maverick fighter pilot, revolutionized the American art of war through his ideas on conflict and the human mind. Boyd claimed that victory is won by the side which transitions through 'decision cycles' faster than the enemy and his ideas gained influential converts in the Pentagon who were seeking a new way of waging war after defeat in Vietnam. Although Boyd’s theories became the basis of American military doctrine, he relied upon the fraudulent testimony of former Nazi generals who fabricated historical evidence to disassociate their reputations from their defeat and cover up their willing participation in war crimes. Boyd certainly changed the American art of war, but did he corrupt it in the process? The Blind Strategist separates fact from fantasy and exposes the myths of maneuver warfare through a detailed evidence-based investigation. Discover how maneuver warfare has resulted in catastrophic decisions in this must-read for anybody interested in American military history.
Author: Lawrence Freedman
Publisher: Oxford University Press
ISBN: 0190902906
Category : Political Science
Languages : en
Pages : 224
Get Book Here
Book Description
The Russian invasion of Crimea in 2014, subsequent war in Eastern Ukraine and economic sanctions imposed by the West, transformed European politics. These events marked a dramatic shift away from the optimism of the post-Cold War era. The conflict did not escalate to the levels originally feared but nor was either side able to bring it to a definitive conclusion. Ukraine suffered a loss of territory but was not forced into changing its policies away from the Westward course adopted as a result of the EuroMaidan uprising of February 2014. President Putin was left supporting a separatist enclave as Russia's economy suffered significant damage. In Ukraine and the Art of Strategy, Lawrence Freedman-author of the landmark Strategy: A History-provides an account of the origins and course of the Russia-Ukraine conflict through the lens of strategy. Freedman describes the development of President Putin's anxieties that former Soviet countries were being drawn towards the European Union, the effective pressure he put on President Yanokvych of Ukraine during 2013 to turn away from the EU and the resulting 'EuroMaidan Revolution' which led to Yanukovych fleeing. He explores the reluctance of Putin to use Russian forces to do more that consolidate the insurgency in Eastern Ukraine, the failure of the Minsk peace process and the limits of the international response. Putin's strategic-making is kept in view at all times, including his use of 'information warfare' and attempts to influence the American election. In contrast to those who see the Russian leader as a master operator who catches out the West with bold moves Freedman sees him as impulsive and so forced to improvise when his gambles fail. Freedman's application of his strategic perspective to this supremely important conflict challenges our understanding of some of its key features and the idea that Vladimir Putin is unmatched as a strategic mastermind.
Author: Avinash K. Dixit
Publisher: W. W. Norton & Company
ISBN: 0393069958
Category : Business & Economics
Languages : en
Pages : 702
Get Book Here
Book Description
“I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment.”—Steven Levitt Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies—from pop culture, TV, movies, sports, politics, and history—the authors show how nearly every business and personal interaction has a game-theory component to it. Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.
