Author: Bryan Cook
Publisher: CRC Press
ISBN: 1317329961
Category : Art
Languages : en
Pages : 200
Book Description
The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find: • Interviews with leading short form content creators • Details on how to create everything from a corporate piece to a Super Bowl spot • Strategies for how to quickly attract viewer attention to your content • Extensive information on how to best utilize the craft of film-making in an advertising context • A comprehensive companion website that can be found at www.focalpress.com/cw/cook
The Art of Short Form Content
Author: Bryan Cook
Publisher: CRC Press
ISBN: 1317329961
Category : Art
Languages : en
Pages : 200
Book Description
The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find: • Interviews with leading short form content creators • Details on how to create everything from a corporate piece to a Super Bowl spot • Strategies for how to quickly attract viewer attention to your content • Extensive information on how to best utilize the craft of film-making in an advertising context • A comprehensive companion website that can be found at www.focalpress.com/cw/cook
Publisher: CRC Press
ISBN: 1317329961
Category : Art
Languages : en
Pages : 200
Book Description
The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find: • Interviews with leading short form content creators • Details on how to create everything from a corporate piece to a Super Bowl spot • Strategies for how to quickly attract viewer attention to your content • Extensive information on how to best utilize the craft of film-making in an advertising context • A comprehensive companion website that can be found at www.focalpress.com/cw/cook
Short-Form Creative Writing
Author: H. K. Hummel
Publisher: Bloomsbury Publishing
ISBN: 1350019909
Category : Language Arts & Disciplines
Languages : en
Pages : 369
Book Description
Short-Form Creative Writing: A Writer's Guide and Anthology is a complete introduction to the art and craft of extremely compressed works of imaginative literature. H. K. Hummel and Stephanie Lenox introduce both traditional and innovative approaches to the short form and demonstrate how it possesses structure, logic, and coherence while simultaneously resisting expectations. With discussion questions, writing prompts, flash interviews, and illustrated key concepts, the book covers: - Prose poetry - Flash fiction - Micro memoir - Lyric essay - Cross-genre/hybrid writing . . . and much more. Short-Form Creative Writing also includes an anthology, offering inspiring examples of short-form writing in all of the styles covered by the book, including work by Charles Baudelaire, Italo Calvino, Lydia Davis, Grant Faulkner, Ilya Kaminsky, Jamaica Kinkaid , and many others.
Publisher: Bloomsbury Publishing
ISBN: 1350019909
Category : Language Arts & Disciplines
Languages : en
Pages : 369
Book Description
Short-Form Creative Writing: A Writer's Guide and Anthology is a complete introduction to the art and craft of extremely compressed works of imaginative literature. H. K. Hummel and Stephanie Lenox introduce both traditional and innovative approaches to the short form and demonstrate how it possesses structure, logic, and coherence while simultaneously resisting expectations. With discussion questions, writing prompts, flash interviews, and illustrated key concepts, the book covers: - Prose poetry - Flash fiction - Micro memoir - Lyric essay - Cross-genre/hybrid writing . . . and much more. Short-Form Creative Writing also includes an anthology, offering inspiring examples of short-form writing in all of the styles covered by the book, including work by Charles Baudelaire, Italo Calvino, Lydia Davis, Grant Faulkner, Ilya Kaminsky, Jamaica Kinkaid , and many others.
140 Characters
Author: Dom Sagolla
Publisher: John Wiley & Sons
ISBN: 0470588381
Category : Business & Economics
Languages : en
Pages : 235
Book Description
Make the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill. In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands. Covers basic grammar rules for short-form writing The equivalent of Strunk and White's Elements of Style for today's social media-driven marketing messages Helps you develop your own unique short-form writing style 140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.
Publisher: John Wiley & Sons
ISBN: 0470588381
Category : Business & Economics
Languages : en
Pages : 235
Book Description
Make the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill. In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands. Covers basic grammar rules for short-form writing The equivalent of Strunk and White's Elements of Style for today's social media-driven marketing messages Helps you develop your own unique short-form writing style 140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.
The Art of Content Creation
Author: Bill Vincent
Publisher: RWG Publishing
ISBN:
Category : Performing Arts
Languages : en
Pages : 59
Book Description
"The Art of Content Creation: Tips and Tricks for YouTube" is a comprehensive guide for aspiring and experienced creators on the world's largest video-sharing platform. With over 2 billion monthly active users, YouTube has become a vital platform for content creators to showcase their talents and build a loyal following. This book covers a wide range of topics, from identifying your audience and passion, crafting a compelling brand, and generating killer content ideas, to lighting and sound techniques, camera gear, editing essentials, and YouTube SEO. You'll learn how to work with other creators, go live, and monetize your content, as well as how to build a strong community and maintain your online privacy and security. The book also explores emerging trends and technologies, such as virtual reality, artificial intelligence, and blockchain, and how they are shaping the future of content creation on YouTube. With practical tips and tricks from successful YouTube creators and industry experts, this book provides a roadmap for your YouTube journey. You'll learn how to set goals, create a roadmap, and celebrate successes while learning from failures. Whether you're a beginner or a seasoned creator, "The Art of Content Creation: Tips and Tricks for YouTube" is the ultimate guide to achieving success on the platform.
Publisher: RWG Publishing
ISBN:
Category : Performing Arts
Languages : en
Pages : 59
Book Description
"The Art of Content Creation: Tips and Tricks for YouTube" is a comprehensive guide for aspiring and experienced creators on the world's largest video-sharing platform. With over 2 billion monthly active users, YouTube has become a vital platform for content creators to showcase their talents and build a loyal following. This book covers a wide range of topics, from identifying your audience and passion, crafting a compelling brand, and generating killer content ideas, to lighting and sound techniques, camera gear, editing essentials, and YouTube SEO. You'll learn how to work with other creators, go live, and monetize your content, as well as how to build a strong community and maintain your online privacy and security. The book also explores emerging trends and technologies, such as virtual reality, artificial intelligence, and blockchain, and how they are shaping the future of content creation on YouTube. With practical tips and tricks from successful YouTube creators and industry experts, this book provides a roadmap for your YouTube journey. You'll learn how to set goals, create a roadmap, and celebrate successes while learning from failures. Whether you're a beginner or a seasoned creator, "The Art of Content Creation: Tips and Tricks for YouTube" is the ultimate guide to achieving success on the platform.
Stand Out
Author: Rafael BIttencourt
Publisher: Rafael Bittencourt
ISBN:
Category : Business & Economics
Languages : en
Pages : 212
Book Description
Stand Out: Creating Content That People Remember and Share What if you could stop people in their tracks with just a few seconds of your story? Picture this: your content instantly grabs attention, sparks curiosity, and transforms casual scrollers into die-hard fans. That’s the power of storytelling in the digital world. And with this book, you’ll discover how to harness it. This isn’t just another book on content creation—it’s your secret weapon to mastering the art of viral, unforgettable short-form content. Whether you’re just starting out or looking to level up, you’ll learn how to turn fleeting moments into powerful narratives that resonate long after the screen goes dark. In Stand Out, you’ll dive into: Crafting hooks so captivating they pull viewers in like gravity. Mastering storytelling that lingers—making people want to come back, again and again. Navigating platform algorithms, turning them from barriers into opportunities. Growing an audience that sticks with you, not just for a viral moment, but for the long haul. Monetizing your creative passion without compromising your authenticity. Packed with practical tips and real-world examples, this isn’t a guide filled with theory—it’s your hands-on blueprint to making content that matters. From TikTok to Instagram Reels, YouTube Shorts, and beyond, you’ll learn how to carve out your space in a crowded digital world and make your content not just seen, but remembered. Your story matters, and your journey as a creator is just beginning. The first step? Turning the page. Get ready to captivate, engage, and leave your audience wanting more. Stand Out is your roadmap to creating content that doesn’t just get views but sparks conversations—and lasting connections. The world is waiting for your story—are you ready to tell it?
Publisher: Rafael Bittencourt
ISBN:
Category : Business & Economics
Languages : en
Pages : 212
Book Description
Stand Out: Creating Content That People Remember and Share What if you could stop people in their tracks with just a few seconds of your story? Picture this: your content instantly grabs attention, sparks curiosity, and transforms casual scrollers into die-hard fans. That’s the power of storytelling in the digital world. And with this book, you’ll discover how to harness it. This isn’t just another book on content creation—it’s your secret weapon to mastering the art of viral, unforgettable short-form content. Whether you’re just starting out or looking to level up, you’ll learn how to turn fleeting moments into powerful narratives that resonate long after the screen goes dark. In Stand Out, you’ll dive into: Crafting hooks so captivating they pull viewers in like gravity. Mastering storytelling that lingers—making people want to come back, again and again. Navigating platform algorithms, turning them from barriers into opportunities. Growing an audience that sticks with you, not just for a viral moment, but for the long haul. Monetizing your creative passion without compromising your authenticity. Packed with practical tips and real-world examples, this isn’t a guide filled with theory—it’s your hands-on blueprint to making content that matters. From TikTok to Instagram Reels, YouTube Shorts, and beyond, you’ll learn how to carve out your space in a crowded digital world and make your content not just seen, but remembered. Your story matters, and your journey as a creator is just beginning. The first step? Turning the page. Get ready to captivate, engage, and leave your audience wanting more. Stand Out is your roadmap to creating content that doesn’t just get views but sparks conversations—and lasting connections. The world is waiting for your story—are you ready to tell it?
The Storytelling Animal
Author: Jonathan Gottschall
Publisher: Houghton Mifflin Harcourt
ISBN: 0547391404
Category : Literary Criticism
Languages : en
Pages : 271
Book Description
A provocative scholar delivers the first book on the new science of storytelling: the latest thinking on why we tell stories and what stories reveal about human nature.
Publisher: Houghton Mifflin Harcourt
ISBN: 0547391404
Category : Literary Criticism
Languages : en
Pages : 271
Book Description
A provocative scholar delivers the first book on the new science of storytelling: the latest thinking on why we tell stories and what stories reveal about human nature.
Sales and marketing
Author: Owen Jones
Publisher: Tektime
ISBN: 8835462592
Category : Business & Economics
Languages : en
Pages : 48
Book Description
Welcome to a transformative exploration of cutting-edge strategies and innovative methodologies in “Sales and Marketing - Advanced Techniques.” In a dynamic business landscape, staying ahead requires not just expertise but a keen understanding of the evolving trends shaping the industry. This manual is your key to unlocking the intricate world of advanced sales and marketing, offering a comprehensive guide that goes beyond the basics. This manual isn’t just a guide to success; it’s a roadmap for overcoming challenges. Uncover the reasons for common failures in affiliate marketing and gain insights into the secrets that underpin successful internet marketing. Tailored strategies for loan officers provide niche insights, while an exploration of article marketing sheds light on the written word’s potent influence. Translator: Owen Jones PUBLISHER: TEKTIME
Publisher: Tektime
ISBN: 8835462592
Category : Business & Economics
Languages : en
Pages : 48
Book Description
Welcome to a transformative exploration of cutting-edge strategies and innovative methodologies in “Sales and Marketing - Advanced Techniques.” In a dynamic business landscape, staying ahead requires not just expertise but a keen understanding of the evolving trends shaping the industry. This manual is your key to unlocking the intricate world of advanced sales and marketing, offering a comprehensive guide that goes beyond the basics. This manual isn’t just a guide to success; it’s a roadmap for overcoming challenges. Uncover the reasons for common failures in affiliate marketing and gain insights into the secrets that underpin successful internet marketing. Tailored strategies for loan officers provide niche insights, while an exploration of article marketing sheds light on the written word’s potent influence. Translator: Owen Jones PUBLISHER: TEKTIME
AI Content Marketing
Author: Nachole Johnson
Publisher: Nachole Johnson
ISBN:
Category : Business & Economics
Languages : en
Pages : 32
Book Description
Are you tired of staring at a blank screen, struggling to create content that converts? Do you wish you could focus on strategy instead of scrambling to meet deadlines? In today's content-saturated world, standing out requires a smart blend of creativity and efficiency. AI-powered content marketing is the key to unlocking both. Introducing "AI Content Marketing: Learn How to Generate Leads, Engage Customers, and Boost Your Business ROI" – your comprehensive guide to harnessing the power of AI and transforming the way you create, optimize, and distribute content across every stage of your marketing funnel. This book isn't just about theory. It's a hands-on playbook filled with practical examples, AI prompt templates, and strategies you can implement immediately. You'll learn how to: Master the AI Content Trinity: Understand the strengths and weaknesses of popular AI writers like ChatGPT, Claude, and Google Gemini. Find the perfect tools for your content needs. Unlock Your AI Writing Flow: Discover techniques for getting the best results from your AI partner, balancing creative input with AI-generated output. Craft Compelling Short-Form Content: Conquer the world of social media with AI-powered posts, captions, and ad copy tailored for maximum engagement on each platform. Elevate Long-Form with AI: Generate attention-grabbing blog posts, newsletters, and even e-books, all infused with your unique expertise and industry insights. Streamline and Repurpose: AI can help you turn a single blog post into weeks' worth of social media content, engaging email drips, and attention-grabbing visuals. Master AI-Powered Curation Find and share industry-leading content strategically, adding your commentary and establishing authority. The Ideal Reader Archetype Generator: Uncover the hidden desires and pain points of your target audience – transforming your content from generic to laser-targeted with the power of AI. AI for Sales and Persuasive Copy: Write landing pages that convert, emails that nurture prospects, and proposals that win. AI and the Future of SEO: Stay ahead of the curve with strategies for optimizing content in a world where search engines are just as reliant on AI. This book will also address: Common myths and misconceptions about AI content creation Ethical considerations and responsible use of AI tools Tips for creating content that builds trust and connection – the qualities no AI can fully replace. "AI Content Marketing" is designed for: Business owners and solopreneurs seeking to attract more leads and boost sales Content marketers and creators wanting to improve their efficiency and workflow Marketing teams aiming to build brand awareness and thought leadership with less stress Anyone eager to master the tools and strategies that will define the future of content marketing Say goodbye to writer's block and hello to a streamlined content creation process. Get ready to transform your business results with the power of AI and content that resonates!
Publisher: Nachole Johnson
ISBN:
Category : Business & Economics
Languages : en
Pages : 32
Book Description
Are you tired of staring at a blank screen, struggling to create content that converts? Do you wish you could focus on strategy instead of scrambling to meet deadlines? In today's content-saturated world, standing out requires a smart blend of creativity and efficiency. AI-powered content marketing is the key to unlocking both. Introducing "AI Content Marketing: Learn How to Generate Leads, Engage Customers, and Boost Your Business ROI" – your comprehensive guide to harnessing the power of AI and transforming the way you create, optimize, and distribute content across every stage of your marketing funnel. This book isn't just about theory. It's a hands-on playbook filled with practical examples, AI prompt templates, and strategies you can implement immediately. You'll learn how to: Master the AI Content Trinity: Understand the strengths and weaknesses of popular AI writers like ChatGPT, Claude, and Google Gemini. Find the perfect tools for your content needs. Unlock Your AI Writing Flow: Discover techniques for getting the best results from your AI partner, balancing creative input with AI-generated output. Craft Compelling Short-Form Content: Conquer the world of social media with AI-powered posts, captions, and ad copy tailored for maximum engagement on each platform. Elevate Long-Form with AI: Generate attention-grabbing blog posts, newsletters, and even e-books, all infused with your unique expertise and industry insights. Streamline and Repurpose: AI can help you turn a single blog post into weeks' worth of social media content, engaging email drips, and attention-grabbing visuals. Master AI-Powered Curation Find and share industry-leading content strategically, adding your commentary and establishing authority. The Ideal Reader Archetype Generator: Uncover the hidden desires and pain points of your target audience – transforming your content from generic to laser-targeted with the power of AI. AI for Sales and Persuasive Copy: Write landing pages that convert, emails that nurture prospects, and proposals that win. AI and the Future of SEO: Stay ahead of the curve with strategies for optimizing content in a world where search engines are just as reliant on AI. This book will also address: Common myths and misconceptions about AI content creation Ethical considerations and responsible use of AI tools Tips for creating content that builds trust and connection – the qualities no AI can fully replace. "AI Content Marketing" is designed for: Business owners and solopreneurs seeking to attract more leads and boost sales Content marketers and creators wanting to improve their efficiency and workflow Marketing teams aiming to build brand awareness and thought leadership with less stress Anyone eager to master the tools and strategies that will define the future of content marketing Say goodbye to writer's block and hello to a streamlined content creation process. Get ready to transform your business results with the power of AI and content that resonates!
Engaging Social Media in China
Author: Guobin Yang
Publisher: MSU Press
ISBN: 1611863910
Category : Language Arts & Disciplines
Languages : en
Pages : 238
Book Description
Introducing the concept of state-sponsored platformization, this volume shows the complexity behind the central role the party-state plays in shaping social media platforms. The party-state increasingly penetrates commercial social media while aspiring to turn its own media agencies into platforms. Yet state-sponsored platformization does not necessarily produce the Chinese Communist Party’s desired outcomes. Citizens continue to appropriate social media for creative public engagement at the same time that more people are managing their online settings to reduce or refuse connection, inducing new forms of crafted resistance to hyper-social media connectivity. The wide-ranging essays presented here explore the mobile radio service Ximalaya.FM, Alibaba’s evolution into a multi-platform ecosystem, livestreaming platforms in the United States and China, the role of Twitter in Trump’s North Korea diplomacy, user-generated content in the news media, the emergence of new social agents mediating between state and society, social media art projects, Chinese and US scientists’ use of social media, and reluctance to engage with WeChat. Ultimately, readers will find that the ten chapters in this volume contribute significant new research and insights to the fast-growing scholarship on social media in China at a time when online communication is increasingly constrained by international struggles over political control and privacy issues.
Publisher: MSU Press
ISBN: 1611863910
Category : Language Arts & Disciplines
Languages : en
Pages : 238
Book Description
Introducing the concept of state-sponsored platformization, this volume shows the complexity behind the central role the party-state plays in shaping social media platforms. The party-state increasingly penetrates commercial social media while aspiring to turn its own media agencies into platforms. Yet state-sponsored platformization does not necessarily produce the Chinese Communist Party’s desired outcomes. Citizens continue to appropriate social media for creative public engagement at the same time that more people are managing their online settings to reduce or refuse connection, inducing new forms of crafted resistance to hyper-social media connectivity. The wide-ranging essays presented here explore the mobile radio service Ximalaya.FM, Alibaba’s evolution into a multi-platform ecosystem, livestreaming platforms in the United States and China, the role of Twitter in Trump’s North Korea diplomacy, user-generated content in the news media, the emergence of new social agents mediating between state and society, social media art projects, Chinese and US scientists’ use of social media, and reluctance to engage with WeChat. Ultimately, readers will find that the ten chapters in this volume contribute significant new research and insights to the fast-growing scholarship on social media in China at a time when online communication is increasingly constrained by international struggles over political control and privacy issues.
The Man with Eight Pairs of Legs
Author: Leslie Kirk Campbell
Publisher: Sarabande Books
ISBN: 1946448893
Category : Fiction
Languages : en
Pages : 129
Book Description
In these brilliant, thematically linked stories, men and women from the Midwest to the West Coast, from Germany to Japan—engineers, opera singers, waitresses, teenagers, and monks—reckon with their body’s relationship to grief, illness, violation, technology, and genocide. They escape their fate in unusual ways—by befriending the squatting heroin addict next door, using a child’s flute as a gun in the dark, or ordering a new pair of legs, all in a variety of rich settings. The Man with Eight Pairs of Legs is about the ways our bodies are marked by memory, often literally (burns, bruises, tracks, tattoos), and the risky decisions we make when pushed to the extreme. There’s a little O’Connor, a dash of DeLillo, and a cup of Alice Munro mixed together with a great deal of compassion. Leslie Campbell’s fiction debut is a must-read and sure winner.
Publisher: Sarabande Books
ISBN: 1946448893
Category : Fiction
Languages : en
Pages : 129
Book Description
In these brilliant, thematically linked stories, men and women from the Midwest to the West Coast, from Germany to Japan—engineers, opera singers, waitresses, teenagers, and monks—reckon with their body’s relationship to grief, illness, violation, technology, and genocide. They escape their fate in unusual ways—by befriending the squatting heroin addict next door, using a child’s flute as a gun in the dark, or ordering a new pair of legs, all in a variety of rich settings. The Man with Eight Pairs of Legs is about the ways our bodies are marked by memory, often literally (burns, bruises, tracks, tattoos), and the risky decisions we make when pushed to the extreme. There’s a little O’Connor, a dash of DeLillo, and a cup of Alice Munro mixed together with a great deal of compassion. Leslie Campbell’s fiction debut is a must-read and sure winner.