The Art of Preserving the Hair; on Popular Principles: Including an Account of the Diseases to which it is Liable. New Edition. MS. Note PDF Download
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Author: James RENNIE (Surgeon.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 278
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Author: James RENNIE (Surgeon.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 278
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Book Description
Author: Robin Landa
Publisher: John Wiley & Sons
ISBN: 1119691532
Category : Design
Languages : en
Pages : 288
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Book Description
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
Author: Victoria Deiorio
Publisher: Bloomsbury Publishing
ISBN: 147425781X
Category : Performing Arts
Languages : en
Pages : 241
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Book Description
Emphasising the artistry behind the decisions made by theatrical sound designers, this guide is for anyone seeking to understand the nature of sound and how to apply it to the stage. Through tried-and-tested advice and lessons in practical application, The Art of Theatrical Sound Design allows developing artists to apply psychology, physiology, sociology, anthropology and all aspects of sound phenomenology to theatrical sound design. Structured in three parts, the book explores, theoretically, how human beings perceive the vibration of sound; offers exercises to develop support for storytelling by creating an emotional journey for the audience; considers how to collaborate and communicate as a theatre artist; and discusses how to create a cohesive sound design for the stage.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 166
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Book Description
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Author: David Vinjamuri
Publisher: John Wiley & Sons
ISBN: 0470282088
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
Author: Larry Weber
Publisher: John Wiley & Sons
ISBN: 1118016297
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization Put your online business strategy at the center of your customer's experience, and at the heart of everything you do Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.
Author: John Sellars
Publisher: Routledge
ISBN: 1351772740
Category : Philosophy
Languages : en
Pages : 388
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Book Description
This title was first published in 2003. Presenting philosophy as an art concerned with one’s way of life, Sellars draws on Socratic and Stoic philosophical resources and argues for the ancient claim that philosophy is primarily expressed in one’s behaviour. The book considers the relationship between philosophy and biography, and the bearing that this relationship has on debates concerning the nature and function of philosophy. Questioning the premise that philosophy can only be conceived as a rational discourse, Sellars presents it instead as an art (techne) that combines both ’logos’ (rational discourse) and ’askesis’ (training), and suggests that this will make it possible to understand better the relationship between philosophy and biography. The first part of this book outlines the Socratic conception of philosophy as an art and the Stoic development of this idea into an art of living, as well as considering some of the ancient objections to the Stoic conception. Part Two goes on to examine the relationship between philosophical discourse and exercises in Stoic philosophy. Taking the literary form of such exercises as central, the author analyses two texts devoted to philosophical exercises by Epictetus and Marcus Aurelius.
Author: Prem H. Daryani
Publisher: Industrial Press Inc.
ISBN: 9780831131425
Category : Technology & Engineering
Languages : en
Pages : 224
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Book Description
Provides beginners with sufficient information to independently process six typical gears step by step. Presents model numbers, capacity and addresses of gear machinery manufacturers and suppliers at the end of each process description. Offers gear designers practical and useful hints on reducing fabricating costs. Contains useful tables from commercial catalogs, including cross-references of different U.S. standards and American stainless steel materials with equivalent German, British, French and Italian materials. Discusses heat treatment in an easy-to-understand manner.
Author: Jason Rich
Publisher: iUniverse
ISBN: 0595355935
Category : Self-Help
Languages : en
Pages : 239
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Book Description
The Bachelor's Guide To Life is jam-packed with detailed information and answers to common questions that every single guy has as they strive to achieve happiness and success. Discover the secrets for finding and creating the perfect bachelor pad, dating, personal grooming, managing finances, finding an awesome job, enjoying free time and planning for the future. Read interviews with experts and learn about products and services that can improve the quality of life of any single guy. The Bachelor's Guide To Life is ideal for college students, recent graduates, guys who are recently divorced, singly guys looking to improve their lives and "metrosexuals" everywhere.
Author:
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 580
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Book Description
