Author: Frank Rose
Publisher: W. W. Norton & Company
ISBN: 039308079X
Category : Business & Economics
Languages : en
Pages : 369
Book Description
"A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred review Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
Author: Frank Rose
Publisher: W. W. Norton & Company
ISBN: 0393341259
Category : Business & Economics
Languages : en
Pages : 385
Book Description
This is a field guide to the visionaries - and the fans - who are reinventing the art of storytelling.
Publisher: W. W. Norton & Company
ISBN: 0393341259
Category : Business & Economics
Languages : en
Pages : 385
Book Description
This is a field guide to the visionaries - and the fans - who are reinventing the art of storytelling.
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
Author: Frank Rose
Publisher: W. W. Norton & Company
ISBN: 039308079X
Category : Business & Economics
Languages : en
Pages : 369
Book Description
"A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred review Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.
Publisher: W. W. Norton & Company
ISBN: 039308079X
Category : Business & Economics
Languages : en
Pages : 369
Book Description
"A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred review Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.
West of Eden
Author: Frank Rose
Publisher: Frank Rose
ISBN: 9780140093728
Category : Business & Economics
Languages : en
Pages : 372
Book Description
Award-winning journalist Frank Rose provides a riveting, behind-the-scenes account of a business and a technology in tormoil. The fall of Steve Jobs, the visionary entrepreneur who founded Apple Computer, is also the story of a freewheeling California youth culture on a collision course with corporate America.
Publisher: Frank Rose
ISBN: 9780140093728
Category : Business & Economics
Languages : en
Pages : 372
Book Description
Award-winning journalist Frank Rose provides a riveting, behind-the-scenes account of a business and a technology in tormoil. The fall of Steve Jobs, the visionary entrepreneur who founded Apple Computer, is also the story of a freewheeling California youth culture on a collision course with corporate America.
The Sea We Swim In
Author: Frank Rose
Publisher: W. W. Norton
ISBN: 9781324074557
Category : Business & Economics
Languages : en
Pages : 0
Book Description
A practical guide to "narrative thinking," and why it matters in a world defined by data.
Publisher: W. W. Norton
ISBN: 9781324074557
Category : Business & Economics
Languages : en
Pages : 0
Book Description
A practical guide to "narrative thinking," and why it matters in a world defined by data.
Into the Heart of the Mind
Author: Frank Rose
Publisher: Frank Rose
ISBN: 9780394741031
Category : Computers
Languages : en
Pages : 232
Book Description
Publisher: Frank Rose
ISBN: 9780394741031
Category : Computers
Languages : en
Pages : 232
Book Description
Design Thinking
Author: Thomas Lockwood
Publisher: Simon and Schuster
ISBN: 1581157347
Category : Business & Economics
Languages : en
Pages : 311
Book Description
This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.
Publisher: Simon and Schuster
ISBN: 1581157347
Category : Business & Economics
Languages : en
Pages : 311
Book Description
This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.
Remix
Author: Lawrence Lessig
Publisher: Penguin
ISBN: 9781594201721
Category : Art
Languages : en
Pages : 356
Book Description
The reigning authority on intellectual property in the Internet age, Lawrence Lessig spotlights the newest and possibly the most harmful culture war - a war waged against those who create and consume art. America's copyright laws have ceased to perform their original, beneficial role: protecting artists' creations while allowing them to build on previous creative works. In fact, our system now criminalizes those very actions. Remix is an urgent, eloquent plea to end a war that harms every intrepid, creative user of new technologies. It also offers an inspiring vision of the postwar world where enormous opportunities await those who view art as a resource to be shared openly rather than a commodity to be hoarded.
Publisher: Penguin
ISBN: 9781594201721
Category : Art
Languages : en
Pages : 356
Book Description
The reigning authority on intellectual property in the Internet age, Lawrence Lessig spotlights the newest and possibly the most harmful culture war - a war waged against those who create and consume art. America's copyright laws have ceased to perform their original, beneficial role: protecting artists' creations while allowing them to build on previous creative works. In fact, our system now criminalizes those very actions. Remix is an urgent, eloquent plea to end a war that harms every intrepid, creative user of new technologies. It also offers an inspiring vision of the postwar world where enormous opportunities await those who view art as a resource to be shared openly rather than a commodity to be hoarded.
The Pixar Touch
Author: David A. Price
Publisher: Vintage
ISBN: 0307278298
Category : Business & Economics
Languages : en
Pages : 330
Book Description
A Wall Street Journal Best Book of the Year The Pixar Touch is a lively chronicle of Pixar Animation Studios' history and evolution, and the “fraternity of geeks” who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others. David A. Price goes behind the scenes of the corporate feuds between Lasseter and his former champion, Jeffrey Katzenberg, as well as between Jobs and Michael Eisner. And finally he explores Pixar's complex relationship with the Walt Disney Company as it transformed itself into the $7.4 billion jewel in the Disney crown. With an Updated Epilogue
Publisher: Vintage
ISBN: 0307278298
Category : Business & Economics
Languages : en
Pages : 330
Book Description
A Wall Street Journal Best Book of the Year The Pixar Touch is a lively chronicle of Pixar Animation Studios' history and evolution, and the “fraternity of geeks” who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others. David A. Price goes behind the scenes of the corporate feuds between Lasseter and his former champion, Jeffrey Katzenberg, as well as between Jobs and Michael Eisner. And finally he explores Pixar's complex relationship with the Walt Disney Company as it transformed itself into the $7.4 billion jewel in the Disney crown. With an Updated Epilogue
The Agency
Author: Frank Rose
Publisher: Frank Rose
ISBN: 9780887308079
Category : Business & Economics
Languages : en
Pages : 580
Book Description
The story of the William Morris Agency is the stoyr of show business itself. Founded at the turn of the century, it stood as the premier agency in Hollywood for 80 years. With unvarnished descriptions of the board that runs William Morris and the needy and demanding stars they represent, The Agency is a compelling tale that lifts the curtain on the most intriguing business in Americ today. Photos.
Publisher: Frank Rose
ISBN: 9780887308079
Category : Business & Economics
Languages : en
Pages : 580
Book Description
The story of the William Morris Agency is the stoyr of show business itself. Founded at the turn of the century, it stood as the premier agency in Hollywood for 80 years. With unvarnished descriptions of the board that runs William Morris and the needy and demanding stars they represent, The Agency is a compelling tale that lifts the curtain on the most intriguing business in Americ today. Photos.