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Author: Venkatesh Upadrista
Publisher: CRC Press
ISBN: 1040084648
Category : Business & Economics
Languages : en
Pages : 147
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Book Description
If IT companies seek to differentiate themselves from the competition, they must turn to consultative selling. Consultative selling is analyzing the needs and challenges of your customers and selling unique services that enable your customers to reduce costs, increase profits, and improve overall business performance. The Art of Consultative Selling in IT provides a practical framework for becoming a successful consultative seller and shows how to use the blue ocean strategy to identify opportunities in areas where there is no competition.The first section discusses the advantages of consultative selling and explores the concepts of blue oceans. In blue oceans, demand is created rather than fought over. Competition is irrelevant because the rules of the game are waiting to be established. The author explains how you can use consultative selling techniques to create your own blue oceans of unknown market space, where opportunities for growth are both rapid and profitable.In the second section, the author defines the consultative selling framework (CSF). This framework is based on proven processes, best practices, and real-time case studies to make consultative selling a reality. It provides clear guidelines for understanding your customer‘s current landscape and challenges, owning its priorities, and helping it to achieve its short-term and long-term goals. The author explains how to use CSF to generate innovative ideas and present them to your customer through profit improvement or efficiency improvement proposals.The book concludes with examples of several innovative business improvement ideas that you can present to your customers, including Agile project management, master data management (MDM), application portfolio rationalization, and business process management (BPM). The author discusses the benefits of each methodology and lists the trigger points to think about when deciding whether the methodolo
Author: Venkatesh Upadrista
Publisher: CRC Press
ISBN: 1498707726
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
If IT companies seek to differentiate themselves from the competition, they must turn to consultative selling. Consultative selling is analyzing the needs and challenges of your customers and selling unique services that enable your customers to reduce costs, increase profits, and improve overall business performance. The Art of Consultative Sellin
Author: Mack HANAN
Publisher: AMACOM
ISBN: 0814416187
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship. In Consultative Selling, sales consultant Mack Hanan helps you achieve just that by introducing a formula that will take your sales to the next level--one that involves you exchanging your salesperson hat for that of a trusted consultant. You’ll learn how to: create a two-tiered sales model to separate consultative sales from commodity sales; build and use consultative databases for value propositions and proof of performance; study your customers’ cash flows to win proposals; use consultative selling strategies on the web; and cope with--and reverse--the inevitable “no.” For over four decades, Consultative Selling has empowered countless sales professionals to reap maximum success. Now, packed with new partnering strategies, cost/benefit analysis templates, detailed monetized value proposition models, outcome-based branding approaches, and powerful consulting tactics, the eighth edition of this invaluable resource will bring you wide-ranging success--making the competition irrelevant.
Author: Mack Hanan
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814421385
Category : Business & Economics
Languages : en
Pages : 51
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Book Description
Textbook on consultative salespersonhip - gives an introduction to the principles of consultative selling and describes the business management strategies, the profit planning strategies and Motivation to ' personal negotiation' with clients on which the new role of the salesman is based.
Author: Brain Taylor
Publisher: Plural Publishing
ISBN: 1597566942
Category : Medical
Languages : en
Pages : 257
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Book Description
Author: Anthony Iannarino
Publisher: Penguin
ISBN: 0735211698
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
“Always be closing!” —Glengarry Glen Ross, 1992 “Never Be Closing!” —a sales book title, 2014 “?????” —salespeople everywhere, 2017 For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close. But these tactics often alienated customers, leading to fads for the “soft” close or even abandoning the idea of closing altogether. It sounded great in theory, but the results were often mixed or poor. That left a generation of salespeople wondering how they should think about closing, and what strategies would lead to the best possible outcomes. Anthony Iannarino has a different approach geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall. Iannarino addressed this in a chapter of The Only Sales Guide You’ll Ever Need—which he thought would be his only book about selling. But he discovered so much hunger for guidance about closing that he’s back with a new book full of proven tactics and useful examples. The Lost Art of Closing will help you win customer commitment at ten essential points along the purchase journey. For instance, you’ll discover how to: · Compete on value, not price, by securing a Commitment to Invest early in the process. · Ask for a Commitment to Build Consensus within the client’s organization, ensuring that your solution has early buy-in from all stakeholders. · Prevent the possibility of the sale falling through at the last minute by proactively securing a Commitment to Resolve Concerns. The Lost Art of Closing will forever change the way you think about closing, and your clients will appreciate your ability to help them achieve real change and real results.\
Author: Jack Kinder
Publisher:
ISBN: 9788188452637
Category :
Languages : en
Pages : 0
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Book Description
The Kinder Brother^s "how-to" guide for successful client building. This is a must for all Sales Professionals. This book on sales has been specifically written for those in the field of insurance sales. Using illustrations and examples collected over a life time spent training people in the field of insurance, Jack and Garry give you the disciplines, the techniques, the concepts and the process of achieving success in the field of insurance selling. This is a practical book to be applied in the field. You will get immediate results from the techniques explained in this fantastic book.
Author: Neil Rackham
Publisher: Taylor & Francis
ISBN: 1000111482
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Author: Michael T Mcgaulley
Publisher: Adams Media
ISBN: 9781558507050
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
Based upon courses the author has run at For tune 500 companies, Selling 101 will demystify the selling p rocess and help any small business owner build a winning sal es team and grow sales quickly.
Author: Tim Connor
Publisher: Sourcebooks Incorporated
ISBN: 9780942061659
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
Everyone sells every day--themselves, their ideas, their products or services. Soft Sell provides a new approach to selling...one that stresses motivation, communication, relationship-building and self-image psychology to power-boost you to personal sales
Author: Shu Chen Hou
Publisher: KOKOSHUNGSAN®
ISBN:
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
Unlock the Blueprint to Business Success Discover the secrets to unleashing your business potential with "Trust, Tribe, Triumph." In this groundbreaking book, you will embark on a journey that will transform the way you do business. Build Unshakable Trust: Learn the art of building trust that forms the bedrock of lasting customer relationships. Discover how trust can be your most powerful asset. Create a Loyal Tribe: Cultivate a community of raving fans and loyal customers who will champion your brand. Explore strategies for nurturing your tribe and turning them into brand advocates. Triumph in Business: Dive into the strategies and insights that successful entrepreneurs and leaders have used to triumph over challenges, achieve their goals, and lead their industries. Adapt and Thrive: In a rapidly changing business landscape, adaptability is key. Find out how to navigate uncertainty and seize opportunities with confidence. Data-Driven Decisions: Harness the power of data to make informed decisions that drive growth and innovation. Learn how data can be your compass in a complex business world. Master the Art of Communication: Elevate your communication skills and connect with your audience on a deeper level. Craft compelling stories that resonate with your tribe and drive results. Diverse Perspectives: Hear from industry leaders and entrepreneurs who share their real-world experiences and insights. Gain diverse perspectives to inspire and inform your own journey. Your Path to Success: "Trust, Tribe, Triumph" provides a roadmap to success, whether you're a seasoned entrepreneur or just starting your business journey. It's time to transform your vision into reality. Don't miss your chance to gain the knowledge, strategies, and inspiration to take your business to the next level. Order your copy of "Trust, Tribe, Triumph" today and unleash your business potential!
