The Art of War for Small Business

The Art of War for Small Business PDF Author: Becky Sheetz-Runkle
Publisher: AMACOM
ISBN: 0814433820
Category : Business & Economics
Languages : en
Pages : 255

Get Book Here

Book Description
Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.

The Art of War for Small Business

The Art of War for Small Business PDF Author: Becky Sheetz-Runkle
Publisher: AMACOM
ISBN: 0814433820
Category : Business & Economics
Languages : en
Pages : 255

Get Book Here

Book Description
Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.

Sun Tzu and the Art of Business

Sun Tzu and the Art of Business PDF Author: Mark McNeilly
Publisher: OUP USA
ISBN: 0199782911
Category : Business & Economics
Languages : en
Pages : 343

Get Book Here

Book Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Sun Tzu and the Art of Modern Warfare

Sun Tzu and the Art of Modern Warfare PDF Author: Mark McNeilly
Publisher: Oxford University Press, USA
ISBN: 9780195161083
Category : Business & Economics
Languages : en
Pages : 348

Get Book Here

Book Description
A biography of Hoagy Carmichael, composer of classic American songs such as ""Georgia on My Mind"", ""Rockin' Chair"", ""Skylark"", ""Lazybones"", and ""Star Dust"". The book follows Carmichael from his roaring-20s Indiana youth to Hollywood legend.

The 33 Strategies Of War

The 33 Strategies Of War PDF Author: Robert Greene
Publisher: Profile Books
ISBN: 1847651429
Category : Self-Help
Languages : en
Pages : 496

Get Book Here

Book Description
The third in Robert Greene's bestselling series is now available in a pocket sized concise edition. Following 48 Laws of Power and The Art of Seduction, here is a brilliant distillation of the strategies of war to help you wage triumphant battles everyday. Spanning world civilisations, and synthesising dozens of political, philosophical, and religious texts, The Concise 33 Strategies of War is a guide to the subtle social game of everyday life. Based on profound and timeless lessons, it is abundantly illustrated with examples of the genius and folly of everyone from Napoleon to Margaret Thatcher and Hannibal to Ulysses S. Grant, as well as diplomats, captains of industry and Samurai swordsmen.

The Art of War

The Art of War PDF Author: Sun-tzu
Publisher: Createspace Independent Publishing Platform
ISBN: 9781519626295
Category : Leadership
Languages : en
Pages : 136

Get Book Here

Book Description
The Art of War is the earliest known treatise on war and military strategy in the world. It is a systematic guide to strategy and tactics for common men, business leaders, rulers and commanders. It is regarded as one of the most influential philosophical works of Ancient China. Sun Tzu's teachings are brief yet elegant, simple yet philosophical and exceedingly pragmatic. The book has recently been endlessly reinterpreted, reinvented, and imitated. Sun Tzu was a Chinese military strategist, Taoist philosopher and general in the 6th century BCE. His insistence on the close relationship between political considerations and military policy greatly influenced many modern leaders and strategists, including Henry Kissinger. This deluxe edition covers The Art of War in three parts. Part 1 presents the best selling and most authentic translation of Sun Tzu so far, the translation of Lionel Giles. Part 2 includes an extensive introduction to the book written by Giles which focuses, among others, on the historical context of Sun Tzu's text, Sun Tzu's life and work, contemporary scholarship on Sun Tzu, and Sun Tzu's thoughts on war and violence. Part 3 includes summaries of all 13 chapters of the book, a brief history of ancient Chinese military before and after Sun Tzu, review questions for learners, a recommended bibliography of modern critical appreciations for further reading.

War without Mercy

War without Mercy PDF Author: John Dower
Publisher: Pantheon
ISBN: 0307816141
Category : History
Languages : en
Pages : 411

Get Book Here

Book Description
WINNER OF THE NATIONAL BOOK CRITICS CIRCLE AWARD • AN AMERICAN BOOK AWARD FINALIST • A monumental history that has been hailed by The New York Times as “one of the most original and important books to be written about the war between Japan and the United States.” In this monumental history, Professor John Dower reveals a hidden, explosive dimension of the Pacific War—race—while writing what John Toland has called “a landmark book ... a powerful, moving, and evenhanded history that is sorely needed in both America and Japan.” Drawing on American and Japanese songs, slogans, cartoons, propaganda films, secret reports, and a wealth of other documents of the time, Dower opens up a whole new way of looking at that bitter struggle of four and a half decades ago and its ramifications in our lives today. As Edwin O. Reischauer, former ambassador to Japan, has pointed out, this book offers “a lesson that the postwar generations need most ... with eloquence, crushing detail, and power.”

Built to Sell

Built to Sell PDF Author: John Warrillow
Publisher: Penguin
ISBN: 1591845823
Category : Business & Economics
Languages : en
Pages : 177

Get Book Here

Book Description
Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.

Crimes Unspoken

Crimes Unspoken PDF Author: Miriam Gebhardt
Publisher: John Wiley & Sons
ISBN: 1509511237
Category : History
Languages : en
Pages : 198

Get Book Here

Book Description
The soldiers who occupied Germany after the Second World War were not only liberators: they also brought with them a new threat, as women throughout the country became victims of sexual violence. In this disturbing and carefully researched book, the historian Miriam Gebhardt reveals for the first time the scale of this human tragedy, which continued long after the hostilities had ended. Discussion in recent years of the rape of German women committed at the end of the war has focused almost exclusively on the crimes committed by Soviet soldiers, but Gebhardt shows that this picture is misleading. Crimes were committed as much by the Western Allies – American, French and British – as by the members of the Red Army. Nor was the suffering limited to the immediate aftermath of the war. Gebhardt powerfully recounts how raped women continued to be the victims of doctors, who arbitrarily granted or refused abortions, welfare workers, who put pregnant women in homes, and wider society, which even today prefers to ignore these crimes. Crimes Unspoken is the first historical account to expose the true extent of sexual violence in Germany at the end of the war, offering valuable new insight into a key period of 20th century history.

Book Wars

Book Wars PDF Author: John B. Thompson
Publisher: John Wiley & Sons
ISBN: 1509546790
Category : Social Science
Languages : en
Pages : 354

Get Book Here

Book Description
This book tells the story of the turbulent decades when the book publishing industry collided with the great technological revolution of our time. From the surge of ebooks to the self-publishing explosion and the growing popularity of audiobooks, Book Wars provides a comprehensive and fine-grained account of technological disruption in one of our most important and successful creative industries. Like other sectors, publishing has been thrown into disarray by the digital revolution. The foundation on which this industry had been based for 500 years – the packaging and sale of words and images in the form of printed books – was called into question by a technological revolution that enabled symbolic content to be stored, manipulated and transmitted quickly and cheaply. Publishers and retailers found themselves facing a proliferation of new players who were offering new products and services and challenging some of their most deeply held principles and beliefs. The old industry was suddenly thrust into the limelight as bitter conflicts erupted between publishers and new entrants, including powerful new tech giants who saw the world in very different ways. The book wars had begun. While ebooks were at the heart of many of these conflicts, Thompson argues that the most fundamental consequences lie elsewhere. The print-on-paper book has proven to be a remarkably resilient cultural form, but the digital revolution has transformed the industry in other ways, spawning new players which now wield unprecedented power and giving rise to an array of new publishing forms. Most important of all, it has transformed the broader information and communication environment, creating new challenges and new opportunities for publishers as they seek to redefine their role in the digital age. This unrivalled account of the book publishing industry as it faces its greatest challenge since Gutenberg will be essential reading for anyone interested in books and their future.

Sun Tzu - The Art of War for Managers

Sun Tzu - The Art of War for Managers PDF Author: Gerald A Michaelson
Publisher: Simon and Schuster
ISBN: 1440507082
Category : Business & Economics
Languages : en
Pages : 204

Get Book Here

Book Description
Seize the advantage from your competitors and conquer today’s competitive business world with these 50 strategic business rules from the tried-and-tested wisdom of Sun Tzu. In today’s competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson’s classic book breaks down Sun Tzu’s lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom—tested for twenty-five centuries—that will help you seize the advantage, storm your competitors’ gates, and conquer the marketplace!