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Author: David Brown
Publisher: HarperCollins
ISBN: 0063019531
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Based on the chart-topping Business Wars podcast, stories and lessons from history’s greatest business rivalries. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble. Business is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately, one side triumphs—and victory is all that matters. David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu’s insights and pragmatic advice. Each rivalry he examines tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting societal needs. The goal? Stay ahead of the competition and emerge victorious as an industry titan. By compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue that uses popular history as a hook to lure readers in. The stories in The Art of Business Wars are fascinating, but the lessons we draw from them—about determination, ingenuity, patience, grit, subtlety, and other traits that contribute to a victorious enterprise—are invaluable, whether you're a software-slinging freelancer or the CEO of a multinational manufacturer.
Author: David Brown
Publisher: Hachette UK
ISBN: 1529307023
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
"A ROLLICKING READ ABOUT THE CORPORATE WORLD'S GREATEST RIVALRIES." ADAM GRANT, New York Times bestselling author of Think Again and Originals, and host of the TED podcast WorkLife Based on the chart-topping BUSINESS WARS podcast, here are the stories and lessons from history's greatest business rivalries - retold as you've never heard them before. Some of the companies here have been featured on the podcast, many are entirely new, and ALL of the material presents a fresh perspective, with each chapter thematically inspired by a chapter of Sun Tzu's classic, The Art of War. From the pocket showdown of iPhone vs Blackberry to the epic stand-off of Beats vs Monster, The Art of Business Wars goes deep into the business trenches to explore the stories behind the stories. In this gripping study of triumph and disaster, you'll discover the real-life love spat between the co-founders of Tinder which led to the creation of its competitor Bumble, the battle of the fast fashion giants H&M and Zara where speed is everything, how Wrigley almost bit off more than it could chew, and Nintendo leveled up in America. With these and many more tales from business battlefields all over the world The Art of Business Wars reveals the strategies, positioning, dirty tricks, and eye for exploiting vulnerabilities, that make the difference between success and failure. David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using the wisdom and pragmatic advice of revered Chinese military strategist Sun Tzu. Each battle Brown examines tells a story of contending wits, strategies, and resources. He chronicles the rise of companies as they formulate innovative plans, vanquish foes, and adapt to shifting societal needs. The goal: stay ahead of the competition and emerge victorious as an industry titan. Compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown offers an extraordinary formula for victory woven into a series of gripping, real-life tales straight from the business trenches. The stories in The Art of Business Wars are fascinating, but the lessons we draw from them - about determination, ingenuity, patience, grit, subtlety, and other key traits that contribute to a victorious enterprise - are invaluable, whether you're a software-slinging freelancer or the CEO of a multinational corporation.
Author: David Brown
Publisher: HarperCollins
ISBN: 0063019531
Category : Business & Economics
Languages : en
Pages : 368
Get Book Here
Book Description
Based on the chart-topping Business Wars podcast, stories and lessons from history’s greatest business rivalries. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble. Business is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately, one side triumphs—and victory is all that matters. David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu’s insights and pragmatic advice. Each rivalry he examines tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting societal needs. The goal? Stay ahead of the competition and emerge victorious as an industry titan. By compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue that uses popular history as a hook to lure readers in. The stories in The Art of Business Wars are fascinating, but the lessons we draw from them—about determination, ingenuity, patience, grit, subtlety, and other traits that contribute to a victorious enterprise—are invaluable, whether you're a software-slinging freelancer or the CEO of a multinational manufacturer.
Author: Mark McNeilly
Publisher: OUP USA
ISBN: 0199782911
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Author: Greg Clydesdale
Publisher: Robinson
ISBN: 9781472139757
Category : Business enterprises
Languages : en
Pages : 0
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Book Description
China is on track to becoming the world's largest economy, yet Westerners still have a poor understanding of this economic giant. Clydesdale explains Chinese business in history: the strategies and practices through which Chinese merchants became rich. He also provides valuable insights into how Chinese business has evolved and continues to evolve.
Author: David Brown
Publisher: John Murray Learning
ISBN: 9781529307016
Category : Leadership
Languages : en
Pages : 288
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Book Description
Netflix vs HBO... Nike vs Adidas... Marvel vs DC... Business rivalries are like wars. Companies fight to prolong their existence, leaders match their wills in pursuit of opposing outcomes. Victory turns on the smallest of details; a single tactical blunder can topple an empire. Based on the hit podcast, Business Wars, THE ART OF BUSINESS WARS compiles the most powerful insights revealed in these stories of great business rivalries from McDonald's vs Burger King to Monster vs Beats. The stories are fascinating and the lessons to be drawn from them - about determination, ingenuity, patience, grit, subtlety, and all the other traits of the victorious enterprise - are invaluable, whether you're a scrappy freelancer or the CEO of a multinational manufacturer. Business leaders have long turned to history in the form of books like Sun Tzu's THE ART OF WAR for answers. THE ART OF BUSINESS WARS follows in the same spirit. There is no greater source of insight into the workings of business than its history. History shows what really happened and why. Buzzwords and trends fade away and you're left with the bare facts, which never really change regardless of whether you're talking about horseless carriages or machine learning. If you're willing to learn from it, the past will prepare you for whatever comes your way.
Author: M. W. Luke Chan
Publisher: iUniverse
ISBN: 1583480471
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
This book looks at Sunzi and the Art of War-one of the most important books on strategy ever written-from a business perspective. The first part of the book, SUNZI ON THE ART OF WAR, looks at the strategies and negotiating techniques laid out in Sunzi's famous text. The second section of the book, DISCUSSIONS: APPLICATION TO BUSINESS, looks at how Sunzi's theories and principles are applied in modern business and management. This book is written based on Sunzi's famous dictum: "Knowing ourselves and knowing our opponents will guarantee success every time." Western businessmen looking to learn more about their Chinese competitors will benefit greatly from this book.
Author:
Publisher:
ISBN: 9781547400454
Category :
Languages : en
Pages :
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Book Description
Author: Gerald A Michaelson
Publisher: Simon and Schuster
ISBN: 1440507082
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Seize the advantage from your competitors and conquer today’s competitive business world with these 50 strategic business rules from the tried-and-tested wisdom of Sun Tzu. In today’s competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson’s classic book breaks down Sun Tzu’s lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom—tested for twenty-five centuries—that will help you seize the advantage, storm your competitors’ gates, and conquer the marketplace!
Author: Donald G. Krause
Publisher: Penguin
ISBN: 9780399531507
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
Newly revised, a comprehensive interpretation of Sun Tzu's The Art of War combines the original classic's advice on leadership, strategy, organization, competition, and cooperation with the ideas of contemporary business philosophers. Original.
Author: Gary Gagliardi
Publisher:
ISBN: 9781929194254
Category : Ledelse
Languages : en
Pages : 0
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Book Description
The left-hand pages shows complete, award-winning English translation of The Art of War. Facing right-hand pages show a line-by-line translation of military terminology into terms that small business owners can understand and use. The book shows readers how to directly apply Sun Tzu's strategic principles to making a profit, building an organization, and surviving in a competitive market
