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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 928
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 928
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 906
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Book Description
Author: Omaha Public Library
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 256
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Author:
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ISBN:
Category : Cutlery
Languages : en
Pages : 514
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Author: Brendan Maartens
Publisher: Routledge
ISBN: 1000263878
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy.
Author: Catherine Gudis
Publisher: Routledge
ISBN: 1135952434
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce. A smart, succinct, and visually compelling history of the billboard in America, Buyways traces how the outdoor advertising industry changed the face of American commercialism. Taking us from itinerant bill-stickers of circus posters in the 19th century to the blinking, beeping, 3-D eyesores of today, Gudis argues that roadside advertising has turned the landscape itself into a commodity to be bought and sold as advertising space. Buyways vividly chronicles the battles between environmentalists and businessmen as well as the response of artists, from New Deal photographers who satirized the billboard-infested landscape to commercial artists who embraced the kitsch of it all. It also shows how advertisers tapped into the American mythology of the open road, promoting mobile consumption as the American Dream on four wheels. Entertaining and brilliantly illustrated, Buyways is a vibrant road map of the new geography of consumption. Also includes an eight page color insert.
Author:
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Category : Printing
Languages : en
Pages : 688
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Author:
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ISBN:
Category :
Languages : en
Pages : 556
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Author:
Publisher:
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Category : American literature
Languages : en
Pages : 832
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Author: Marich, Robert
Publisher: SIU Press
ISBN: 9780809387144
Category : Motion pictures
Languages : en
Pages : 340
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Book Description
