Author: Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 1482
Book Description
The fourth estate.
Editor & Publisher
Author: Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 1482
Book Description
The fourth estate.
Printers' Ink Monthly
Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 708
Book Description
Advertising: Principles and Practice
Author: Sandra MoriartyPublisher: Pearson Australia
ISBN: 1486009050
Category : Business & Economics
Languages : en
Pages : 577
Book Description
The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
International Year Book Number
Author: Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 344
Book Description
The United States Catalog
Author: Mary BurnhamPublisher:
ISBN:
Category : American literature
Languages : en
Pages : 1612
Book Description
The Exhibitor
Author: Publisher:
ISBN:
Category : Motion picture industry
Languages : en
Pages : 1098
Book Description
Some issues include separately paged sections: Better management, Physical theatre, extra profits; Review; Servisection.
Commercial Art
Author: Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 340
Book Description
Decision of the U.S. Circuit Court of Appeals for the Second Circuit in Re the United States V. Leon Josephson (Majority and Dissenting Opinions)
Author: United States. Court of Appeals (2nd Circuit)Publisher:
ISBN:
Category :
Languages : en
Pages : 1132
Book Description
The Advertising Concept Book
Author: Pete BarryPublisher:
ISBN: 9780500516232
Category : Advertising
Languages : en
Pages : 296
Book Description
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Condensed Alphabets
Author: Dan X. SoloPublisher: Courier Corporation
ISBN: 0486251942
Category : Art
Languages : en
Pages : 106
Book Description
This affordable archive of 100 royalty-free, ready-to-use compressed alphabets is ideal for print displays where space is at a premium. Typefaces include Caslon, Univers, Tanglewood, Helvetica, Cheltenham, many more. Upper- and lowercase alphabets, numerals and punctuation marks. 100 black-and-white plates.
