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Author: Jay A. Conger
Publisher: Harvard Business Review Press
ISBN: 1633691020
Category : Business & Economics
Languages : en
Pages : 81
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Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author: Jay A. Conger
Publisher: Harvard Business Review Press
ISBN: 1633691020
Category : Business & Economics
Languages : en
Pages : 81
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Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author: Kevin Dutton
Publisher: HMH
ISBN: 0547545231
Category : Psychology
Languages : en
Pages : 309
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Book Description
An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews). People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart. Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book: Introduces the natural super-persuaders in our midst: Buddhist monks, magicians, advertisers, con men, hostage negotiators, and even psychopaths. Reveals which hidden pathways in the brain lead us to believe something even when we know it’s not true. Explains how group dynamics can make us more tolerant or deepen our extremism. Illuminates the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy) for instantly effective persuasion. “[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist
Author: Bob Burg
Publisher: Sound Wisdom
ISBN: 0768487005
Category : Business & Economics
Languages : en
Pages : 175
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Book Description
The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!
Author: Dan Strutzel
Publisher: Gildan Media LLC aka G&D Media
ISBN: 1722527935
Category : Language Arts & Disciplines
Languages : en
Pages : 148
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Book Description
30 Days to a More Powerful Vocabulary quickly became a bestseller in its category back in 2015. Now, in this updated and revised edition—which now contains the 700 most important words you need to master--you'll quickly learn why this title has been such a positive impact in the personal and professional lives of tens of thousands in the English-speaking world. As Dan Strutzel asserts in Chapter 1, numerous studies show that those people with large vocabularies are smarter, wealthier and happier than the average person—and substantially so. And here’s the best news of all, a large vocabulary is not tied to your social status, your genes or even your education level. It is a skill that can be learned—and it takes only 30 days. And since the original book was written, as technology has advanced further---from the smartphone to Artificial Intelligence, some people have speculated that the need for a vast vocabulary will reduce in importance. But, according to Dan Strutzel, nothing could be further from the truth. He argues in the new edition that, due to technology's ability to "flatten" the distinction between individuals, the art of personal communication via a rich vocabulary will be one of the ways to truly distinguish yourself from the masses. The new edition contains the original, most impactful 500 words which cover many topics from persuading others, relationships, financial issues, science and technology, and more words that ensure you will be a great conversationalist and rise fast in your chosen profession. And, best of all, you'll be provided with an additional 200 words which, according to research, have become particularly important in the last 8 years, particularly since the worldwide pandemic. Those words will cover topics like the new world of virtual work, health topics, Artificial Intelligence, and much more! Research shows that learning new words has an exponential effect on the size of your vocabulary---since learning one word, naturally produces an association between two to three more words. In short, after listening to and applying the system in this 30-day program, you will not only have a bigger vocabulary—you will have a brighter future!
Author: Nancy Duarte
Publisher: "O'Reilly Media, Inc."
ISBN: 0596522347
Category : Art
Languages : en
Pages : 294
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Book Description
A collection of best practices for creating slide presentations. It changes your approach, process and expectations for developing visual aides. It makes the difference between a good presentation and a great one.
Author: Dan Strutzel
Publisher: Gildan Media LLC aka G&D Media
ISBN: 1722520973
Category : Language Arts & Disciplines
Languages : en
Pages : 113
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Book Description
A Bigger Vocabulary = A Brighter Future. Words. They're the foundation of nearly everything of value in our world. They have the power to create and the power to destroy. The power to inspire and to terrify. The power to enlighten and also to obscure. And, more specifically for you, they have the power to attract wealth and success and guarantee your brighter future. This is not hyperbole - it is based on rock-solid research. Studies show that those people with large vocabularies are smarter, wealthier, and happier than the average person - and substantially so. And here's the best news of all: a large vocabulary is not tied to your social status, your genes, or even your education level. It is a skill that can be learned - and it takes only 30 days. In this cutting-edge program, 30 Days to a More Powerful Vocabulary, personal development expert and English enthusiast Dan Strutzel will instruct, enlighten, and inspire you with a concentrated 30-day program that will teach you over 500 words. But, more than teaching you these words, the uniquely designed program will ensure that these words become a habit-knit part of your life - and with minimal effort on your part. Best of all, research shows that learning new words has an exponential effect on the size of your vocabulary - since learning one word naturally produces an association between two to three more words. In short, after reading and applying the system in this 30-day program, you will not only have a bigger vocabulary - you will have a brighter future! Here's just a sampling of what you'll learn: The 10 myths about building a dynamic vocabulary The secret behind the exponential effect of vocabulary building A 30-day program designed to maximize learning and comprehension of over 500 words The words you need to know about money and financial issues The words you need to know about persuading others The words you need to know about marriage, parenting, and other relationships The words you need to know about science The words you need to know to be a great conversationalist Why building a large, dynamic vocabulary is even more valuable in the digital age And much more!
Author: Joseph E. Harmon
Publisher: University of Chicago Press
ISBN: 0226316564
Category : History
Languages : en
Pages : 353
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Book Description
Excerpts from scientific writings that illustrate the evolution of the scientific article from its origin in 1665 till today. Includes commentaries explaining the context and communication strategy.
Author: Noah J. Goldstein
Publisher: Simon and Schuster
ISBN: 1416571124
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Author: Nathan Venture. D
Publisher: eBookIt.com
ISBN: 1456647652
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
Master the Modern Marketplace with Proven Persuasion Techniques In an era where every click is a potential customer won or lost, "The Art of Persuasion: Marketing ANYTHING in the Digital Age" emerges as the indispensable guide for entrepreneurs, marketers, and social media influencers. By blending psychological insight with cutting-edge digital strategies, this book provides a comprehensive roadmap for captivating your audience and turning them into loyal patrons. Imagine understanding the core instincts that drive your target audience's actions online. Delve into the depths of the human psyche with The Psychology of Persuasion, learning how to craft content that resonates with the six principles of influence. Discover the secrets of making your brand not only seen but sought after, by cultivating a presence that's both authoritative and relatable. With each chapter, your mastery of the digital landscape will grow. Crafting Your Digital Persuasion Strategy delineates how to map your customer's journey and seamlessly integrate various channels for a message that echoes across the web. Content is king--and learning the art of storytelling or blogging with an irresistible hook is within your grasp. Transition from words to imagery as Visual Impact: Leveraging Images and Video shows you how to harness the persuasive power of visuals. From the intricacies of SEO to the innovation of AI-powered marketing, each aspect of the digital marketing realm is uncovered. Learn to navigate the crowded waters of social media platforms, turn data into compelling sales narratives, and forge powerful influencer partnerships. Gain the know-how to cut through ad fatigue and create campaigns that not only capture attention but build a sustainable, engaged community. Beyond techniques and tactics, let this guide enlighten you on ethical persuasion, maintaining the integrity of your message in a market that values trust. "The Art of Persuasion" isn't just about selling; it's about building relationships and fostering brand loyalty that endures. With bonus resources and a step-by-step persuasion checklist, your digital marketing toolkit will never be the same. Are you ready to transform your approach and achieve unparalleled results?
Author: Juliet Erickson
Publisher: Yellow Kite
ISBN: 1444722417
Category : Self-Help
Languages : en
Pages : 201
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Book Description
You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen – whether a new business, community project or innovative idea – the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.
