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Author: Charles Austin Bates
Publisher: Palala Press
ISBN: 9781343291041
Category :
Languages : en
Pages : 402
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Charles Austin Bates
Publisher: Palala Press
ISBN: 9781343291041
Category :
Languages : en
Pages : 402
Get Book
Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Charles Austin Bates
Publisher: Theclassics.Us
ISBN: 9781230436005
Category :
Languages : en
Pages : 94
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Book Description
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1901 edition. Excerpt: ... The Clothing Business. THE general principles of good advertising are undoubtedly more thoroughly understood by clothiers than by any other class of retailers. There is more good clothing advertising in the newspapers of the United States than all other businesses put together can show. It is perhaps not too much to say that nearly every clothier who advertises is a fairly good advertiser--as compared with other business men of his town. At the same time, clothiers, as a class, have much to learn in regard to really good advertising, and it is greatly to their credit that they are always eager for any information that will tend to improve their advertising. Inside The Store. The best of all advertising, in any business, is done inside the store. Too many advertisers totally overlook that point. They seem to think that advertising means bringing people into the store, and that the whole duty of their advertising is done if it brings people in. On the contrary, the purpose of advertising is to sell goods, not once only, but to the same customer over and over again. Almost anybody can write an ad which will bring in people, but nobody can write an ad that will keep people coming if the store and the goods fail to come up to the advertising promises. In the first place, every advertisement should state the exact truth so far as the quality and value of the goods offered are concerned. It is all very well to be enthusiastic and to try to give a general impression to the effect that yours is the only store and yours the only goods worth mentioning, but when it comes to describing goods, their style, their general character and their durability, only the exact truth should be stated. In the second place, the atmosphere of the store should be...
Author: Johann Wolfgang von Goethe
Publisher: Princeton University Press
ISBN: 9780691036571
Category : Art
Languages : en
Pages : 288
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Book Description
Part of an exhaustive series which provides English translations of a representative proportion of Johann Wolfgang von Goethe's vast body of work, this volume contains such essays as "On Gothic Architecture", "On the Laocoon" and "Shakespeare: a Tribute."
Author: Mark Schwartz
Publisher: IT Revolution
ISBN: 1942788053
Category : Business & Economics
Languages : en
Pages : 163
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Book Description
Do you really understand what business value is? Information technology can and should deliver business value. But the Agile literature has paid scant attention to what business value means—and how to know whether or not you are delivering it. This problem becomes ever more critical as you push value delivery toward autonomous teams and away from requirements “tossed over the wall” by business stakeholders. An empowered team needs to understand its goal! Playful and thought-provoking, The Art of Business Value explores what business value means, why it matters, and how it should affect your software development and delivery practices. More than any other IT delivery approach, DevOps (and Agile thinking in general) makes business value a central concern. This book examines the role of business value in software and makes a compelling case for why a clear understanding of business value will change the way you deliver software. This book will make you think deeply about not only what it means to deliver value but also the relationship of the IT organization to the rest of the enterprise. It will give you the language to discuss value with the business, methods to cut through bureaucracy, and strategies for incorporating Agile teams and culture into the enterprise. Most of all, this book will startle you into new ways of thinking about the cutting-edge of Agile practice and where it may lead.
Author: Sacvan Bercovitch
Publisher: Cambridge University Press
ISBN: 9780521301077
Category : Literary Criticism
Languages : en
Pages : 844
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Book Description
Multi-volume history of American literature.
Author: Riva Castleman
Publisher: ABRAMS
ISBN: 9780810961814
Category :
Languages : en
Pages : 0
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Book Description
Published to accompany the 1994 exhibition at The Museum of Modern Art, New York, this book constitutes the most extensive survey of modern illustrated books to be offered in many years. Work by artists from Pierre Bonnard to Barbara Kruger and writers from Guillaume Apollinarie to Susan Sontag. An importnt reference for collectors and connoisseurs. Includes notable works by Marc Chagall, Henri Matisse, and Pablo Picasso.
Author: Edwin Sherwood Meade
Publisher:
ISBN: 9781331980605
Category : Science
Languages : en
Pages : 248
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Book Description
Excerpt from Success in Business, Vol. 3: Business Geography and the Development of American Industries About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Peter Ginna
Publisher: University of Chicago Press
ISBN: 022630003X
Category : Language Arts & Disciplines
Languages : en
Pages : 319
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Book Description
Essays from twenty-seven leading book editors: “Honest and unflinching accounts from publishing insiders . . . a valuable primer on the field.” —Publishers Weekly Editing is an invisible art in which the very best work goes undetected. Editors strive to create books that are enlightening, seamless, and pleasurable to read, all while giving credit to the author. This makes it all the more difficult to truly understand the range of roles they inhabit while shepherding a project from concept to publication. What Editors Do gathers essays from twenty-seven leading figures in book publishing about their work. Representing both large houses and small, and encompassing trade, textbook, academic, and children’s publishing, the contributors make the case for why editing remains a vital function to writers—and readers—everywhere. Ironically for an industry built on words, there has been a scarcity of written guidance on how to approach the work of editing. Serving as a compendium of professional advice and a portrait of what goes on behind the scenes, this book sheds light on how editors acquire books, what constitutes a strong author-editor relationship, and the editor’s vital role at each stage of the publishing process—a role that extends far beyond marking up the author’s text. This collection treats editing as both art and craft, and also as a career. It explores how editors balance passion against the economic realities of publishing—and shows why, in the face of a rapidly changing publishing landscape, editors are more important than ever. “Authoritative, entertaining, and informative.” —Copyediting
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 876
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Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 232
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Book Description
