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Author: Norbert Aubuchon
Publisher: Amacom Books
ISBN: 9780814479520
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Step-by-step process that you can use to analyze, organize, and present information in a persuasive way to get what you want.
Author: Norbert Aubuchon
Publisher: Amacom Books
ISBN: 9780814479520
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Step-by-step process that you can use to analyze, organize, and present information in a persuasive way to get what you want.
Author: Norbert AUBUCHON
Publisher: AMACOM
ISBN: 0814417019
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says "No!" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to: * apply the two major principles of communication * perceive the needs of others * present the features and benefits of their idea * understand the subconscious decisions people often make * create a logical, error-free proposal (oral or written) that will win the day.
Author: Thomas W. Keiser
Publisher: Charles C. Thomas Publisher
ISBN:
Category : Psychology
Languages : en
Pages : 166
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Book Description
Author: Paul Feldwick
Publisher: Troubador Publishing Ltd
ISBN: 1784628468
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?
Author: Joel E. Dimsdale
Publisher: Yale University Press
ISBN: 0300247176
Category : Psychology
Languages : en
Pages : 301
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Book Description
A harrowing account of brainwashing’s pervasive role in the twentieth and twenty-first centuries This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control. Tracing these developments through many of the past century’s major conflagrations, Dimsdale narrates how when World War II erupted, governments secretly raced to develop drugs for interrogation. Brainwashing returned to the spotlight during the Cold War in the hands of the North Koreans and Chinese. In response, a huge Manhattan Project of the Mind was established to study memory obliteration, indoctrination during sleep, and hallucinogens. Cults used the techniques as well. Nobel laureates, university academics, intelligence operatives, criminals, and clerics all populate this shattering and dark story—one that hasn’t yet ended.
Author: Kevin Dutton
Publisher: HMH
ISBN: 0547545231
Category : Psychology
Languages : en
Pages : 309
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Book Description
An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews). People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart. Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book: Introduces the natural super-persuaders in our midst: Buddhist monks, magicians, advertisers, con men, hostage negotiators, and even psychopaths. Reveals which hidden pathways in the brain lead us to believe something even when we know it’s not true. Explains how group dynamics can make us more tolerant or deepen our extremism. Illuminates the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy) for instantly effective persuasion. “[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist
Author: Joel Marsh
Publisher: Lulu.com
ISBN: 1470928280
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
** Persuasion, manipulation & brainwashing. The most complete method of influence, ever. ** Did you know that most "classic" persuasion books are built on old research from the 1980's? Based on the science of psychology and the methods of masters, The Composite Persuasion is the long-awaited update to persuasion research for a new generation of persuaders, online and in real-life. Joel Marsh is a world-class Experience Architect who has compared over 40 persuasive disciplines, combining the best methods from the world's most persuasive experts into a single formula. From military training and movie scripts, to fortune tellers and scientists, all persuasion everywhere is the same. Learn how to "do" persuasion, fix your weaknesses, and avoid being manipulated, now.
Author: Nick Kolenda
Publisher:
ISBN: 9780615815657
Category : Human behavior
Languages : en
Pages : 0
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Book Description
"Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life."--Publisher's description.
Author: Richard Vatz
Publisher:
ISBN: 9781465259257
Category : Psychology
Languages : en
Pages : 114
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Book Description
Dr. Vatz and his Agenda-Spin Model were the featured topic at the Southern States Communication Association's Convention's keynote address in 2013.
Author: Susan Wells
Publisher:
ISBN: 9780271084664
Category :
Languages : en
Pages : 224
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Book Description
Illustrates how Oxford scholar Robert Burton used the resources available to a seventeenth century academic: genres and languages, as well as academic disciplines such as medicine and rhetoric. Demonstrates how early modern practices of knowledge and persuasion can offer a model for transdisciplinary scholarship today.
