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Author: Emanuel Rosen
Publisher: Crown Currency
ISBN: 0385528337
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.
Author: Emanuel Rosen
Publisher: Crown Currency
ISBN: 0385528337
Category : Business & Economics
Languages : en
Pages : 386
Get Book Here
Book Description
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.
Author: Emanuel Rosen
Publisher: Crown Currency
ISBN: 0385505124
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere.
Author: Olivier Blanchard
Publisher: Pearson Education
ISBN: 0132678020
Category : Business & Economics
Languages : en
Pages : 485
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Book Description
Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.
Author: Ryan Levesque
Publisher: Hay House, Inc
ISBN: 1401958796
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer. The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.
Author: Idil Miriam Cakim
Publisher:
ISBN: 9781119203407
Category : Telemarketing
Languages : en
Pages : 204
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Book Description
"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing points. Specifically, the book will coach its readers to identify their own set of online influencers, craft stories that will resonate with these consumers and spread messages through cybercitizens who are social media experts. The book will include case studies, research, check lists and easy-to-adopt paradigms to create and manage online word of mouth"--Provided by publisher.
Author: Barbara Trapido
Publisher: Bloomsbury Publishing USA
ISBN: 1620408716
Category : Fiction
Languages : en
Pages : 369
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Book Description
"First published by Michael Joseph 1990"--Title page verso.
Author: Erica Tanov
Publisher: Ten Speed Press
ISBN: 0399579087
Category : House & Home
Languages : en
Pages : 234
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Book Description
The first design book that translates elements of nature--including flora, water, and wood--into elements of decor for beautiful, lived-in, bohemian interiors, from acclaimed designer and tastemaker Erica Tanov. Inspired by nature's colors, textures, and patterns, design icon Erica Tanov uses her passion for textiles to create beautiful, timeless interiors that connect us to the natural world. Now, in her first book, Design by Nature, Tanov teaches you how to train your eye to the beauty of the natural world, and then bring the outdoors in—incorporating patterns and motifs from nature, as well as actual organic elements, into simple ideas for everyday decorating and design. Design by Nature contains new and imaginative decorating ideas for an organic and bohemian style that mixes and layers rugs, pillows, throws, and drapery, and incorporates unique patterns and fabrics such as shibori, ikat, and jamdani, all stunningly photographed by renowned photographer Ngoc Minh Ngo. With topics ranging from embracing imperfection in your home, to seeking out flea markets, to displaying your collections, Design by Nature takes an enduring and intuitive approach to design that transcends fleeting trends and encourages you to find your own personal style, source of creativity, and connection to the natural world. You don't need to travel to distant locales to find beauty; it's all around us, from the crackle of fallen leaves to the jagged bark of a tree.
Author: D.Q. McInerny
Publisher: Random House Trade Paperbacks
ISBN: 0812971159
Category : Reference
Languages : en
Pages : 162
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Book Description
An essential tool for our post-truth world: a witty primer on logic—and the dangers of illogical thinking—by a renowned Notre Dame professor Logic is synonymous with reason, judgment, sense, wisdom, and sanity. Being logical is the ability to create concise and reasoned arguments—arguments that build from given premises, using evidence, to a genuine conclusion. But mastering logical thinking also requires studying and understanding illogical thinking, both to sharpen one’s own skills and to protect against incoherent, or deliberately misleading, reasoning. Elegant, pithy, and precise, Being Logical breaks logic down to its essentials through clear analysis, accessible examples, and focused insights. D. Q. McInerney covers the sources of illogical thinking, from naïve optimism to narrow-mindedness, before dissecting the various tactics—red herrings, diversions, and simplistic reasoning—the illogical use in place of effective reasoning. An indispensable guide to using logic to advantage in everyday life, this is a concise, crisply readable book. Written explicitly for the layperson, McInerny’s Being Logical promises to take its place beside Strunk and White’s The Elements of Style as a classic of lucid, invaluable advice. Praise for Being Logical “Highly readable . . . D. Q. McInerny offers an introduction to symbolic logic in plain English, so you can finally be clear on what is deductive reasoning and what is inductive. And you’ll see how deductive arguments are constructed.”—Detroit Free Press “McInerny’s explanatory outline of sound thinking will be eminently beneficial to expository writers, debaters, and public speakers.”—Booklist “Given the shortage of logical thinking, And the fact that mankind is adrift, if not sinking, It is vital that all of us learn to think straight. And this small book by D.Q. McInerny is great. It follows therefore since we so badly need it, Everybody should not only but it, but read it.” —Charles Osgood
Author: Angelo Fernando
Publisher:
ISBN: 9780989338004
Category :
Languages : en
Pages : 290
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Book Description
Conversations, and the need for exchanging ideas is integral to a vibrant society. Social media, a great enabler of rich conversations, continues to touch and infect organizations, even those that have remained on the sidelines. What appears to be chatter -rants, 'Likes, ' re-tweets, video responses, 'check-ins' - contain clues to how communities are socially adjusting to being both talkers and listeners, producers and consumers of media. Angelo Fernando shows us why re-instating our authentic voice through social media sends ripples through PR and politics, media and marketing. You will learn how to plan for a time when socially enhanced conversations will become inseparable from everything your organization undertakes. Social media often sounds more complicated than it is. This book will give you the confidence to dive in. "An accessible and engaging text to help more people participate in social media and have their voice heard." "Emanuel Rosen, Author, The Anatomy of Buzz Revisited, a national bestseller" "Angelo does a brilliant job of making sense of how advancements in technologies are so intertwined with our daily lives in language that will catch you up to speed quickly." "Dr. Cyndi Laurin, author of bestselling "The Rudolph Factor""
Author: Stephen R. Fox
Publisher: University of Illinois Press
ISBN: 9780252066597
Category : Advertising
Languages : en
Pages : 432
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Book Description
Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.
