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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 190
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 190
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Book Description
Author: Jonathan Foreman
Publisher: Sterling Publishing Company, Inc.
ISBN: 9781402729904
Category : History
Languages : en
Pages : 112
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Book Description
Presents a comprehensive timeline of American and world history with facts and quotes, contributions to science and the arts, wars and military conflicts, and popular culture, and includes a collection of patriotic poems, speeches, and song lyrics.
Author: Pepper Miller
Publisher:
ISBN: 9780981986951
Category : African American consumers
Languages : en
Pages : 0
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Book Description
"Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper will share with readers her thoughtful insights on this influential segment."--Abebooks.com viewed June 29, 2022
Author: Meg Jacobs
Publisher: Princeton University Press
ISBN: 0691130418
Category : History
Languages : en
Pages : 366
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Book Description
"How much does it cost?" We think of this question as one that preoccupies the nation's shoppers, not its statesmen. But, as Pocketbook Politics dramatically shows, the twentieth-century American polity in fact developed in response to that very consumer concern. In this groundbreaking study, Meg Jacobs demonstrates how pocketbook politics provided the engine for American political conflict throughout the twentieth century. From Woodrow Wilson to Franklin Roosevelt to Richard Nixon, national politics turned on public anger over the high cost of living. Beginning with the explosion of prices at the turn of the century, every strike, demonstration, and boycott was, in effect, a protest against rising prices and inadequate income. On one side, a reform coalition of ordinary Americans, mass retailers, and national politicians fought for laws and policies that promoted militant unionism, government price controls, and a Keynesian program of full employment. On the other, small businessmen fiercely resisted this low-price, high-wage agenda that threatened to bankrupt them. This book recaptures this dramatic struggle, beginning with the immigrant Jewish, Irish, and Italian women who flocked to Edward Filene's famous Boston bargain basement that opened in 1909 and ending with the Great Inflation of the 1970s. Pocketbook Politics offers a new interpretation of state power by integrating popular politics and elite policymaking. Unlike most social historians who focus exclusively on consumers at the grass-roots, Jacobs breaks new methodological ground by insisting on the centrality of national politics and the state in the nearly century-long fight to fulfill the American Dream of abundance.
Author: John Fahy
Publisher: McGraw Hill
ISBN: 1526847353
Category : Business & Economics
Languages : en
Pages : 454
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Book Description
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
Author: Ksenija Bilbija
Publisher: Duke University Press
ISBN: 0822350424
Category : History
Languages : en
Pages : 424
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Book Description
Offering bold new perspectives on the politics of memory in Latin America, scholars analyze the memory markets in six countries that emerged from authoritarian rule in the 1980s and 1990s.
Author: JOBBER, DAVID
Publisher: McGraw Hill
ISBN: 0077139682
Category : Business & Economics
Languages : en
Pages : 980
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Book Description
EBOOK: Principles and Practice of Marketing
Author: Marlene L. Rossman
Publisher: AMACOM/American Management Association
ISBN: 9780814479216
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
Although the author discusses the ethnic, religious, and lifestyle diversity of the United States, this is a marketing book. The aim is to help marketers increase profits for their companies, not to make political or social statements.
Author: Morris Edmund Speare
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 0
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Book Description
Author: Richard Guthrie
Publisher: SAGE
ISBN: 1446249999
Category : Study Aids
Languages : en
Pages : 241
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Book Description
"This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended." - Iain Stevenson, Director, UCL Centre for Publishing At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. The book guides the reader through the history of publishing and the main issues facing the industry today. Among these are: Legal conundrums Cultural conflicts Trade practices Publishing within and across sectors Editorial requirements The challenge of electronic publishing Making your ideas count in print Rationalization and the growth of corporate publishing cultures The result is an exciting one stop guide, written with real flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.
