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Author: Robert Genat
Publisher: MotorBooks International
ISBN: 1610608038
Category : Automobile dealers
Languages : en
Pages : 172
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Book Description
Author: Robert Genat
Publisher: MotorBooks International
ISBN: 1610608038
Category : Automobile dealers
Languages : en
Pages : 172
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Book Description
Author: Diego Rosenberg
Publisher: CarTech Inc
ISBN: 161325203X
Category : Transportation
Languages : en
Pages : 194
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Book Description
As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.
Author: Kevin Anderson
Publisher:
ISBN: 9781734916522
Category :
Languages : en
Pages :
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Book Description
This book takes you on my journey of becoming a car dealer. It offers a bird's-eye view of the automobile industry. It evaluates the conditions under which I and many other Black car dealers operate in order to determine why so many of us failed. In 2005 there were 751 new car franchise-rooftops1 owned by African Americans. As of December 2017, that number declined drastically to 270, out of a total of 19,284 American new car franchise-rooftops. In 2005, black car dealers accumulated billions of dollars in wealth; unfortunately, they lost most of it when the recession ended in 2009. Yet African Americans continue to purchase new cars in record numbers. African Americans purchased 1,105,931 new cars in 2015, with gross revenue of $35,357,792,000, most of which went to white car dealers. With an annual growth rate of 9.4%, it's estimated that African Americans will purchase over 1.5 Million New Cars in 2020, with gross reveue surpassing $50 Billion!With African Americans owning only 1.4% of car dealerships nationwide, can we afford to give $50 Billion dollars of our hard-earned income every freaking year to folks who don't look like us? $50 Billion dollars circulating within the African American community can go a long way and will do wonders for African Americans! It will create jobs with fair incomes and will allow Blacks to purchase houses that appreciate in value instead of simply buying cars that depreciate. Ultimately, it will allow Blacks to build wealth. After all, it's our damn money! In September of 1992, at the age of 36, after a 10-year career as a Business Consultant for Ford Motor Company and a Ford Dealer Trainee, I joined the ranks of the Black car dealers in America and became the proud owner of a Lincoln Mercury franchise in St. Louis, Missouri. Five years later, like the majority of Black car dealers, I lost my franchise.Dealing chronicles the emotional highs and lows I experienced both before and after becoming a Black car dealer.
Author: Jim Ciardella
Publisher: Rowman & Littlefield
ISBN: 1633887561
Category : Transportation
Languages : en
Pages : 201
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Book Description
When Ferrari of Los Gatos opened, few people could afford an expensive sports car. In 1976, the average annual income was $12,686, and a new home cost about $48,000. Motorists in California could only buy gas on odd or even-numbered days based on the last digit of their license plate, due to the global oil crisis. Times were tough, and people were hesitant to take chances, especially with a car that cost more than a house. At the same time, Brian Burnett and his friend Richard Rivoir had the idea of starting a Ferrari dealership. The Dealer is the story of how one dealership, Ferrari of Los Gatos, fueled the rise of the iconic Italian sports car in the U.S. market on its way to becoming the number one Ferrari dealer in North America. Even Enzo Ferrari himself took notice, flying Brian and the other dealers to Italy to show his appreciation for their success. Customers included movie stars, sports celebrities, entertainers, and some with unusual sources of income and a strong desire for a low profile. Along the way, Burnett made friends, enemies, and millions of dollars, only to lose everything in the blink of an eye. Author Jim Ciardella shows readers a part of Ferrari that no one has even seen, with behind-the-scenes stories as told to him by Richard Rivoir and Brian Burnett, their customers and employees, and other North American dealers who all rode high and eventually burned out on selling fast cars.
Author: Helene M. Lawson
Publisher: Rowman & Littlefield
ISBN: 9780847698639
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
In this unique and lively ethnography of women who sell cars, sociologist Helene M. Lawson and the "ladies on the lot" take readers behind the scenes of one of the last bastions of a predominantly male workplace: the car dealership. Linking the women's own stories within the broader framework of gender and occupation, Lawson presents an engaging and important case study on the impact of gender differences and behavior in the workplace. In doing so, Ladies on the Lot makes an original contribution to the field and will be of interest for a wide variety of courses, including gender and occupations, the sociology of work, the sociology of women, and various courses in women's studies and qualitative methods.
Author: Brock Yates
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Analyzes the reasons for the failures of the American auto industry to compete with foreign imports and to make use of modern technology and styling.
Author: Paul Ingrassia
Publisher: Random House Trade Paperbacks
ISBN: 0812980751
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
“A definitive account . . . It’s hard to imagine anyone better than Paul Ingrassia to ‘ride shotgun’ on a journey through the sometimes triumphant, often turbulent, history of U.S. automaking. . . . [A] wealth of amusing, astonishing and enlightening nuggets.”—Pittsburgh Tribune-Review This is the epic saga of the American automobile industry’s rise and demise, a compelling story of hubris, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit’s Big Three car companies—once proud symbols of prosperity—through bankruptcy. With unprecedented access, Pulitzer Prize winner Paul Ingrassia takes us from factory floors to small-town dealerships to Detroit’s boardrooms to the White House. Ingrassia answers the big questions: Was Detroit’s self-destruction inevitable? Why did Japanese automakers manage American workers better than the American companies themselves did? Complete with a new Afterword providing fresh insights into the continuing upheaval in the auto industry—the travails of Toyota, the revolving-door management and IPO at General Motors, the unexpected progress at Chrysler, and the Obama administration’s stake in Detroit’s recovery—Crash Course addresses a critical question: America bailed out GM, but who will bail out America? With an updated Afterword by the author Praise for Crash Course “In order to understand just how much of a mess it was—not to mention how it got that way and how, if at all, it can be cleaned up—you really need to read Crash Course.”—The Washinton Post “Ingrassia tells Detroit’s story with economy, vigour and restrained fury.”—The Economist “A delightful mix of history and first-person reporting . . . Employing superb storytelling skills, Ingrassia explains in head-shaking detail the elements of a wholly avoidable collision.”—Kirkus Reviews (starred review)
Author: Tad Burness
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 296
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Book Description
The author "... has collected illustrations of models from 217 auto manufacturers of this era, both familiar and obscure. And he provides an appendix with information on another 350-plus makes. In all, this book contains more than 2,600 illustrations, accompanied by a great deal of fascinating and valuable information on these increasingly rare and interesting cars."--Back cover.
Author: Timothy J. Minchin
Publisher: University of Georgia Press
ISBN: 0820358932
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
In 2018 almost half of all vehicles made in North America were produced at foreign-owned plants, and the sector was on track to monopolize the market. Despite this, the industry has been overlooked compared with its domestic counterpart, both in scholarship and popular memory. Redressing this neglect, America’s Other Automakers provides a new history of the foreignowned auto sector, the first to extensively draw on archival sources and to articulate the human agency of participants, including workers, managers, and industry recruiters. Timothy J. Minchin challenges the view that the industry’s growth primarily reflected incentives, stressing human agency and the complexity of individual stories instead. Deeply human in its approach, the book also explores the industry’s impact on grassroots communities, showing that it had more costs than supporters acknowledged. Drawing on a wide range of primary and secondary sources, America’s Other Automakers uncovers significant tensions over unionization, reports of discriminatory hiring, and unease about the industry’s rapid growth, critically exploring seven large assembly facilities and their impact on the communities in which they were built.
Author: Tamara Darvish
Publisher: iUniverse
ISBN: 1450289460
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
In Outraged, an auto insider provides an inspiring account of what it means to lose your rights, property, and, in essence, the American dream. It begins with roughly two thousand men and women whose companies were destroyed by two automakers, General Motors and Chrysler, during their government-led corporate restructurings in 2009. Authors Tamara Darvish, vice president of DARCARS Automotive in Maryland, and Lillie Guyer, a Detroit area automotive journalist, show the collapse of the American dream from the perspective of an entrepreneur who was affected by the automotive industry bailout. In this featurized business story, Outraged details the founding of the activist group Committee to Restore Dealer Rights and its efforts to regain the economic rights of auto dealerships throughout the United States. It tells how they took their fight to Congress and to the steps of the White House. Outraged candidly examines the battles between dealers and the entities that engineered their demise. It also details the pain and the high points in government as its temporary power brokers ignore the significant role of Congress in lawmaking and the rights of ordinary citizens. This personal, controversial account shows what can happen when people unite in a common cause and stand up for what they believe is right.
