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Author: Paul Gamble
Publisher: Kogan Page Publishers
ISBN: 0749448741
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
CRM remains the biggest revolution yet in marketing, the power of new technology having swept it to the forefront of management thinking. Although based on apparently simple ideas, involving keeping in touch and responding to customer contacts, many companies still shy away from the daunting task of building a relationship with thousands or even millions of people. Up Close & Personal? provides practical new insights into effective customer relationship marketing. The book explores in depth a variety of issues including *strategies, policies and plans; *measuring the impact; *segmentation; *the implementation programme; *customer loyalty and continuity; *transparent marketing, customer value and process management; *customer knowledge management; *technical systems and data management; *managing good and bad customers; and *establishing ROI and satisfying the board. Based on worldwide research into CRM supported by IBM, Up Close & Personal? brings together the work of four leading experts in the field: Gamble, Stone, Woodcock and Foss.
Author: Paul Gamble
Publisher: Kogan Page Publishers
ISBN: 0749448741
Category : Business & Economics
Languages : en
Pages : 441
Get Book Here
Book Description
CRM remains the biggest revolution yet in marketing, the power of new technology having swept it to the forefront of management thinking. Although based on apparently simple ideas, involving keeping in touch and responding to customer contacts, many companies still shy away from the daunting task of building a relationship with thousands or even millions of people. Up Close & Personal? provides practical new insights into effective customer relationship marketing. The book explores in depth a variety of issues including *strategies, policies and plans; *measuring the impact; *segmentation; *the implementation programme; *customer loyalty and continuity; *transparent marketing, customer value and process management; *customer knowledge management; *technical systems and data management; *managing good and bad customers; and *establishing ROI and satisfying the board. Based on worldwide research into CRM supported by IBM, Up Close & Personal? brings together the work of four leading experts in the field: Gamble, Stone, Woodcock and Foss.
Author: Paul R. Gamble
Publisher: Kogan Page Publishers
ISBN: 9780749438319
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
This new edition, which includes a new free CD-ROM, features new and updated case studies and extra material on data management in the financial-services sector.
Author: Pamela Bloom
Publisher: Hunter Publishing (NJ)
ISBN: 9781556507557
Category : Travel
Languages : en
Pages : 772
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Book Description
Hunter Publishing is proud to offer travelers this collection of unique titles that are not part of any series and often stand alone in their field of coverage. The eclectic selection of topics includes cultural and historical travel, as well as books that are tailored to specific interests, such as golf, fall foliage or cruising. All books are written to the high standards you expect from Hunter and provide detailed, up-to-date information. Maps and photos complement the informative text. Jazz bars, jungles, samba shows, UFO sites, jeep rides, beaches, boat parties, Carnaval, accommodations, restaurants, getting around, safety/health.
Author: Willard Leon Beaulac
Publisher: Hoover Press
ISBN: 9780817972530
Category : Latin America
Languages : en
Pages : 268
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Book Description
Author: John Waggoner
Publisher: Hunter Publishing, Inc
ISBN: 1588437930
Category : Travel
Languages : en
Pages : 97
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Book Description
Bookdivides the immense Amazonian region into western and eastern sections, as each has its own unique characteristics. The Western Amazon is the state of Amazonas on the border with Peru, Colombia, and Venezuela. In this region of the Amazon nearly 98% of the rainforest is unspoiled. It is here where the pristine headwaters of the Amazon - the Rio Negro and the Rio Solimoes - come down from the Andes, far from the modern world. The main port of entry for exploring this region is the jungle metropolis called Manaus. On the eastern side of the Amazon, there are some amazingly beautiful destinations, but there are fewer options as the region has been partially deforested and basic transportation and infrastructure are problematic. The top destination on the eastern side is Pará state, with its rich cultural life, the exotic capital Belém, nearby Ilha de Marajó, and Santarém, up the Amazon River near the border with Amazonas. The author, a longtime resident of Brazil, is Latin America news director for ICIS, an international news agency. The best hotels for every budget are detailed, from beach resorts to country inns, restaurants, attractions and activities are detailed in the cities, towns and villages. Shop-till-you-drop ideas for crystals, native handicrafts, Amazonian fetishes and more. The history, culture and music of the country are examined up-close, taking you into Brazil's samba schools, rainforests and amazing nightlife. Includes an easy-to-use language primer.
Author: Karen Wiesner
Publisher: Writers Exchange E-Publishing
ISBN: 1925191087
Category : Fiction
Languages : en
Pages : 156
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Book Description
Amethyst, WI is a small, peaceful town on a pristine lake with an active tourist season in summer. When the air turns chill, the area is transformed into a ghost town with only a handful of lifers who stay. Amethyst is bursting with mystery, romance, and jealousy all-year-round. ADVENTURES IN AMETHYST SERIES is a collection of the first 4 novellas in the series, including A Rose for Romeo (Book 1), Revenge in Amethyst (Book 2), Reckless Rose (Book 3), Christmas in Amethyst (Book 4). Book 1: A Rose for Romeo What happens when a nationally renowned sex therapist and author begins to abhor every aspect of her successful occupation? She falls in love, of course. Dr. Melina Rose is sick of sex and has spent her life avoiding intimacy in her personal life. After abandoning everything she's worked all her life for, she returns to her hometown only to discover that everything has changed--except her crush on her sister's old boyfriend Scott "Romeo" Romero. Book 2: Revenge in Amethyst After abandoning her career as a renowned sex therapist, Melina Rose has returned to her hometown and fallen in love with Scott Romero. Scott and Melina are ecstatically expecting a baby and planning their wedding. But someone driven by jealousy wants to see Melina's dream-life crash down. A former patient who'd revealed his disturbing fantasies only to Melina is prepared to do anything in order to keep his secrets safe. Book 3: Reckless Rose Even bad girls need love... When Reece Childs rolls back into Amethyst to stay, Lona Rose realizes her reckless crush on the older brother of a former beau is still waging hot and heavy. But how to prevent the rumors and mistakes of her past from ruining the start of something wonderful? Reece has just the plan to head off the rumor mill...and make this reckless rose his own forever. Book 4: Christmas in Amethyst Eager to make it up to her son's many disappointments in the past year, single mom Sheila Mason takes a shift at the restaurant she works on Christmas Day in order to buy Dev a puppy. When a creepy customer follows her on the deserted road from the restaurant to her home in Amethyst, her holidays go from bad to worse.
Author: Daniel Everett
Publisher: Profile Books
ISBN: 1847651224
Category : Language Arts & Disciplines
Languages : en
Pages : 327
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Book Description
Although Daniel Everett was a missionary, far from converting the Pirahãs, they converted him. He shows the slow, meticulous steps by which he gradually mastered their language and his gradual realisation that its unusual nature closely reflected its speakers' startlingly original perceptions of the world. Everett describes how he began to realise that his discoveries about the Pirahã language opened up a new way of understanding how language works in our minds and in our lives, and that this way was utterly at odds with Noam Chomsky's universally accepted linguistic theories. The perils of passionate academic opposition were then swiftly conjoined to those of the Amazon in a debate whose outcome has yet to be won. Everett's views are most recently discussed in Tom Wolfe's bestselling The Kingdom of Speech. Adventure, personal enlightenment and the makings of a scientific revolution proceed together in this vivid, funny and moving book.
Author: Rough Guides
Publisher: Apa Publications (UK) Limited
ISBN: 1835290981
Category : Travel
Languages : en
Pages : 742
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Book Description
This Peru guidebook is perfect for independent travellers planning a longer trip. It features all of the must-see sights and a wide range of off-the-beaten-track places. It also provides detailed practical information on preparing for a trip and what to do on the ground. And this Peru travel guidebook is printed on paper from responsible sources, and verified to meet the FSC’s strict environmental and social standards. This Peru guidebook covers: Lima; Trujillo; Cusco; the Sacred Valley; the Peruvian Amazon; Tarma and the Central Sierra; Arequipa and Lake Titicaca; Nazca; Huarez and the cordilleras; the south and Ancash coasts. Inside this Peru travel book, you’ll find: A wide range of sights – Rough Guides experts have hand-picked places for travellers with different needs and desires: off-the-beaten-track adventures, family activities or chilled-out breaks Itinerary examples – created for different time frames or types of trip Practical information – how to get to Peru, all about public transport, food and drink, shopping, travelling with children, sports and outdoor activities, tips for travellers with disabilities and more Author picks and things not to miss in Peru – Hiking to Machu Picchu, Lares Valley, Marcahuasi, Lagunas de Llanganuco, Kuélap, Cañón del Colca, Cusco, Cordillera Blanca, Arequipa, Surfing in Máncora Insider recommendations – tips on how to beat the crowds, save time and money, and find the best local spots When to go to Peru – high season, low season, climate information and festivals Where to go – a clear introduction to Peru with key places and a handy overview Extensive coverage of regions, places and experiences – regional highlights, sights and places for different types of travellers, with experiences matching different needs Places to eat, drink and stay – hand-picked restaurants, cafes, bars and hotels Practical info at each site – hours of operation, websites, transit tips, charges Colour-coded mapping – with keys and legends listing sites categorised as highlights, eating, accommodation, shopping, drinking and nightlife Background information for connoisseurs – history, culture, art, architecture, film, books, religion, diversity Essential Spanish, Quechua dictionary and glossary of local terms Fully updated post-COVID-19 The guide provides a comprehensive and rich selection of places to see and things to do in Peru, as well as great planning tools. It’s the perfect companion, both ahead of your trip and on the ground.
Author: Roger Harris
Publisher: Bradt Travel Guides
ISBN: 9781841621739
Category : Travel
Languages : en
Pages : 436
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Book Description
This new edition has been completely revised with updated information on hotels, lodges and tour operators. It contains a detailed and illustrated natural history section on native species and habitats. The Amazon is an ideal location for eco-travellers, naturalists, sports enthusiasts and explorers. Travellers are given sound advice on responsible travel and planning their own expedition.
Author: Niles Eldredge
Publisher: Princeton University Press
ISBN: 9780691050096
Category : Nature
Languages : en
Pages : 250
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Book Description
In Life in the Balance, Niles Eldredge argues that the Earth is confronting an ecological disaster in the making. He reviews compelling evidence for this "biodiversity crisis", showing that species are dying out at an unnaturally rapid rate. This book explores the same themes that illuminate the American Museum of Natural History's new Hall of Biodiversity, for which Eldredge is Scientific Curator. An eloquent and passionate account by one of today's leading scientists, Life in the Balance draws attention to one of the most pressing problems now facing the world. Copyright © Libri GmbH. All rights reserved.
