Author: James Thomson
Publisher:
ISBN: 9780998484600
Category : Electronic commerce
Languages : en
Pages : 146
Get Book Here
Book Description
Brand executives face two key questions in addressing the Amazon marketplace: 1.Will the brand be sold on the Amazon Marketplace? 2.If yes, then what distribution approach makes most sense for the brand? As we discuss throughout the book, the decision regarding whether the brand will be sold on the Amazon marketplace is not always solely within a brand's control. It's better to start with the assumption that any popular brand's products will eventually show up for sale on Amazon, whether the brand wants those products there or not. The second question is more complex for brand executives. At its core, this question represents a pivotal "fork in the road" that we call the Amazon Marketplace Dilemma. That choice is: Sell TO Amazon vs. Sell ON Amazon. Which of these paths a brand chooses-and the distribution strategy it employs in that domain-will determine a brand executive's issues, challenges and priorities. Either option will impact the brand executive's ability to control their brand strategies (e.g., pricing, brand content, marketing, etc.), to generate profits, and to create a stable cadence for managing activities on the Amazon marketplace channel. In our book, we uncover the many considerations involved in developing and implementing the right Amazon distribution strategy for a given brand.
Author: Mahesh Joshi
Publisher: Oxford University Press
ISBN: 0192847236
Category : Business & Economics
Languages : en
Pages : 225
Get Book Here
Book Description
Drawing on insights from academics and practitioners around the world, this book takes some of the mystery and anxiety out of common perceptions about economic, cultural, and social transformation in the age of globalization, and offers clear and effective approaches for survival in a continually changing business environment.
Author: Timothy P. Seward
Publisher: Entrepreneur Press
ISBN: 161308398X
Category : Business & Economics
Languages : en
Pages : 323
Get Book Here
Book Description
"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." —Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it." —Michelle Reed, senior vice president, Perry Ellis International Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon’s secret formula for long-term winning
Author: M.L. Ronn
Publisher: Author Level Up LLC
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 93
Get Book Here
Book Description
Do you struggle with tracking your author income? It ain’t easy. If you publish your books wide, you might get AT LEAST a dozen sales reports every month. It makes most authors want to pull their hair out! In this guide, prolific author M.L. Ronn walks through the process he used to tame his sales reports. He transformed a 5-hour per month process into a 30-minute effort using the power of technology and automation. This book is a blueprint to how he did it. This book is also a blueprint for entrepreneurs and developers who want to solve this problem. It will show you why the author income problem is so complex and exactly how to solve it. Tracking your income doesn’t have to be hard. All it takes is the right approach. Ready to solve the author income problem once and for all? V1.0
Author: Juan Montero
Publisher: Routledge
ISBN: 1000377326
Category : Business & Economics
Languages : en
Pages : 417
Get Book Here
Book Description
Cutting through the confusion around the nature and implications of digitalization, this book explores the rise of the new digital networks, how they affect traditional infrastructure, and how they will eventually need to be regulated. The authors examine how digitalization affects infrastructures in telecommunications, transport, and energy, and how digital platforms establish themselves as a new network on top of and in addition to traditional ones. Complex concepts are introduced through short and colorful stories about the founders of the most popular platforms (Google, Facebook, Skype, Uber, etc.) and how they grew to positions of power, drawing parallels with century-old traditional network industries’ monopoly power (AT&T, General Electric, etc.). The authors argue that these digital platforms strongly interfere with traditional infrastructures that are heavily regulated and provide essential services for society – meaning that digital platforms should be considered as a new and much more powerful type of infrastructure and will require regulation accordingly. A global audience of policy makers, public authorities, consultants, lawyers, students, and academics, as well as anyone with an interest in these digital platforms, will find this book enlightening and essential reading.
Author: Bhamati Viswanathan
Publisher: Routledge
ISBN: 1351104780
Category : Law
Languages : en
Pages : 219
Get Book Here
Book Description
Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents, offer invaluable tools to help creative industries remain viable and sustainable. But to be fully effective, they must be considered as part of a greater ecosystem. Cultivating Copyright offers a framework for tailoring flexible strategies and adaptive solutions suited to diverse creative industries. Tailored solutions entail change on four fronts: business models and strategies, legal policies and practices, technological measures, and cultural and normative features. Creating strong creative industries through tailored solutions serves critical functions: promoting richly varied artistic endeavors and supporting democratic flourishing.
Author: Matthew S. Chan
Publisher: Ascend Beyond Publishing
ISBN: 1933723017
Category : Authorship
Languages : en
Pages : 239
Get Book Here
Book Description
With today's publishing technology and the Internet, it has never been easierto publish one's own books. This unconventional, revealing book is a completeguide to the process.
Author: Montero, Juan
Publisher: Edward Elgar Publishing
ISBN: 1839106050
Category : Business & Economics
Languages : en
Pages : 336
Get Book Here
Book Description
Providing a coherent and multidisciplinary approach to digitalization, this Modern Guide aims to systematize how the digitalization process affects infrastructure-based industries, including telecommunications, transport, energy, water and postal services.
Author: Nikolas Kozloff
Publisher: St. Martin's Press
ISBN: 0230107605
Category : Science
Languages : en
Pages : 257
Get Book Here
Book Description
Acting as the planet's air conditioner, the rainforest sucks up millions of tons of greenhouse gases and stores them safely out of the atmosphere. South America's deforestation threatens to unleash a kind of "carbon bomb" that will add to our already deteriorating climate difficulties. As he travels across Peru and Brazil, recognized South America expert Nikolas Kozloff talks to locals, scientists and activists about the rainforest and what should be done to avert its collapse. Drawing on his expertise of South American politics, Kozloff argues that cooperation between the world's countries is essential in turning back the tide of climate change and that the fate of the planet depends on our response to environmental problems within the southern hemisphere.
Author: Dr. Vidya Priya Rao
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 334
Get Book Here
Book Description
In an age of constant disruption, businesses must adapt and evolve at breakneck speeds. "Master Agile and Resilient Strategy" offers a cutting-edge, design-led toolkit to help organizations thrive in this ever-changing landscape. Dr. Vidya Priya Rao, a renowned strategy, innovation, and design consultant, provides invaluable insights from her over two decades of experience working with startups and large enterprises alike. This comprehensive guide is tailored for board members, business leaders, entrepreneurs, strategy professionals, innovators, investors, change agents, designers, and enterprising students. It equips readers with a 21st Century alternative to traditional five-year strategic plans, presenting frameworks, 12 principles, and 100+ actionable tools that enable organizations to proactively address complex challenges, outpace change, outsmart competitors, and foster lasting transformation. "Master Agile and Resilient Strategy" empowers readers to make strategy a reality by engaging employees and stakeholders in a dynamic ecosystem. Key takeaways include: • Forming decisive, future-focused, inclusive, and sustainable courses of action through diverse perspectives. • Balancing short-term focus with consideration of the entire operating landscape to design alternate futures. • Driving innovation. • Building strategic agility and resilience as a competitive advantage. • Supporting strategy execution by leveraging company culture and aligning strategy across multiple lines of business, functions, and global markets. Built upon a decade of research in agile, business design, circular design, design thinking, lean, future thinking, service design, and system thinking principles, the book is a product of real-world experience and a wide range of market conditions.
