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Author:
Publisher:
ISBN: 9781610596787
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.
Author:
Publisher:
ISBN: 9781610596787
Category : Business & Economics
Languages : en
Pages : 244
Get Book Here
Book Description
You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.
Author: Harry Dimitriou
Publisher: Routledge
ISBN: 1317831470
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
Originally published in 1992, this book discusses a contemporary growth in environmental awareness, reflected in an increasing concern about the pollution caused by motor cars.The author considers the problem of congestion bringing traffic to a halt in the major cities and the increasingly controversial nature of contemporary transport planning. Professor Dimitriou provides a thorough and incisive contemporary analysis and suggests some appropriate solutions for the future.
Author: Mick Lennon
Publisher: Taylor & Francis
ISBN: 1000923894
Category : Architecture
Languages : en
Pages : 126
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Book Description
Planning theorists normally focus on issues of contest and critique. The field of planning theory is thereby replete with studies of conflict, collaboration and criticism. Considerably less critical attention is afforded to policy approaches that emerge, evolve and are widely adopted in the apparent absence of discord. This book addresses this knowledge gap. A case study of the emergence of green infrastructure policy in Ireland is used to both inform and illustrate a theory of ‘Policy Entitlement’. This interpretive approach focuses on meaning making in context to explain the counter-intuitive processes through which a new policy concept can emerge and reprofile planning activities by producing the seemingly pre-existing objective reality to which such policy is then applied and the discipline (re)orientated. This approach accounts for how a new planning concept can appear to resolve problematic policy ambiguity by suspending disagreement on issues where dispute could be expected. This book will be of interest to those studying planning theory and the policy process, as well as those concerned with the undertheorized but swift rise to prominence of green infrastructure planning.
Author: Richard K. Brail
Publisher: ESRI, Inc.
ISBN: 9781589480117
Category : Business & Economics
Languages : en
Pages : 472
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Book Description
With planning support software, citizen planners can move buildings from block to block, tear them down, build complete subdivisions, run new highways in and around town, analyze any number of scenarios, and see with their own eyes the consequences of each action. This reference offers new possibilities and discusses the most important aspects of computer-aided land-use planning.
Author: Janet Bautista Smith
Publisher: Quality Press
ISBN: 1953079644
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
The author’s lessons learned—during more than 25 years of hands-on quality management experience in environments including manufacturing, medical devices, military, aerospace, automotive, and logistics—are condensed in this book to provide reference material to both beginners and seasoned professionals in the development and sustainability of an effective quality and operational system. Experiences shared in this book include the design from ground zero-to-deployment, risk mitigation, and maintenance of quality standards such as ISO 9001, AS9100, ISO/TS 16949, TL 9000, FDA/GMP and C-TPAT standard, and Lean Six Sigma principles. The main focus of this book is to promote the use of the internal auditing tool as a feedback mechanism not only for compliance verification but also for the measurement and enhancement of the system’s effectiveness. The catalysts for this goal are: Auditing beyond compliance to include identification of improvement opportunities Use of process metrics as feedback mechanism in the discovery of hidden factories and risks Concepts and models discussed in this book are clearly illustrated using anonymous real-life examples encountered in day-to-day operations. These examples include lessons learned associated with compliance, continuous improvement, and techniques in the conversion of performance metrics as process indicators, savings’ generators, and risk mitigation. The examples and models are simple and easy to understand accompanied with templates for quick application on the creation of problem statements, root cause analysis methods, and design of action plans with measurement of success. Workshop modules for ‘training the trainers’ are included in this book with practical hands-on exercises on the different tools associated with problem solving, development of process metrics for risk mitigations and auditing.
Author: American Society of Planning Officials
Publisher:
ISBN:
Category : City planning
Languages : en
Pages : 332
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Book Description
Author:
Publisher:
ISBN:
Category : City planning
Languages : en
Pages : 164
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Book Description
Author: Adam Kahane
Publisher: Berrett-Koehler Publishers
ISBN: 1609944925
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
People who are trying to solve tough economic, social, and environmental problems often find themselves frustratingly stuck. They can't solve their problems in their current context, which is too unstable or unfair or unsustainable. They can't transform this context on their own-it's too complex to be grasped or shifted by any one person or organization or sector. And the people whose cooperation they need don't understand or agree with or trust them or each other. Transformative scenario planning is a powerful new methodology for dealing with these challenges. It enables us to transform ourselves and our relationships and thereby the systems of which we are a part. At a time when divisions within and among societies are producing so many people to get stuck and to suffer, it offers hope-and a proven approach-for moving forward together.
Author: Jan C. Fransoo
Publisher: Springer Science & Business Media
ISBN: 3642133827
Category : Business & Economics
Languages : en
Pages : 482
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Book Description
Human and organizational factors have a substantial impact on the performance of planning and scheduling processes. Despite widespread and advanced decision support systems, human decision makers are still crucial to improve the operational performance in manufacturing industries. In this text, the state of the art in this area is discussed by experts from a wide variety of engineering and social science disciplines. Moreover, recent results from collaborative studies and a number of field cases are presented. The text is targeted at researchers and graduate students, but is also particularly useful for managers, consultants, and system developers to better understand how human performance can be advanced.
Author: Various
Publisher: Routledge
ISBN: 135102213X
Category : Science
Languages : en
Pages : 6124
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Book Description
The volumes in this set, originally published between 1970 and 1998, draw together research by leading academics in the area of urban planning, and provide a rigorous examination of related key issues. The volumes examine teaching, urban markets, planning, transport planning, poverty, politics, forecasting techniques and an examination of the inner city in Europe and the US, whilst also exploring the general principles and practices of planning. This set will be of particular interest to students of sociology, geography, planning and urbanization respectively.
