Author: David Hendy
Publisher: John Wiley & Sons
ISBN: 0745667171
Category : Performing Arts
Languages : en
Pages : 278
Book Description
Radio in the Global Age offers a fresh, up-to-date, and wide-ranging introduction to the role of radio in contemporary society. It places radio, for the first time, in a global context, and pays special attention to the impact of the Internet, digitalization and globalization on the political-economy of radio. It also provides a new emphasis on the links between music and radio, the impact of formatting, and the broader cultural roles the medium plays in constructing identities and nurturing musical tastes. Individual chapters explore the changing structures of the radio industry, the way programmes are produced, the act of listening and the construction of audiences, the different meanings attached to programmes, and the cultural impact of radio across the globe. David Hendy portrays a medium of extraordinary contradictions: a cheap and accessible means of communication, but also one increasingly dominated by rigid formats and multinational companies; a highly 'intimate' medium, but one capable of building large communities of listeners scattered across huge spaces; a force for nourishing regional identity, but also a pervasive broadcaster of globalized music products; a 'stimulus to the imagination', but a purveyor of the banal and of the routine. Drawing on recent research from as far afield as Africa, Australasia and Latin America, as well as from the UK and US, the book aims to explore and to explain these paradoxes - and, in the process, to offer an imaginative reworking of Marshall McLuhan's famous dictum that radio is one of the world's 'hot' media. Radio in the Global Age is an invaluable text for undergraduates and researchers in media studies, communication studies, journalism, cultural studies, and musicology. It will also be of interest to practitioners and policy-makers in the radio industry.
Radio in the Global Age
Author: David Hendy
Publisher: John Wiley & Sons
ISBN: 0745667171
Category : Performing Arts
Languages : en
Pages : 278
Book Description
Radio in the Global Age offers a fresh, up-to-date, and wide-ranging introduction to the role of radio in contemporary society. It places radio, for the first time, in a global context, and pays special attention to the impact of the Internet, digitalization and globalization on the political-economy of radio. It also provides a new emphasis on the links between music and radio, the impact of formatting, and the broader cultural roles the medium plays in constructing identities and nurturing musical tastes. Individual chapters explore the changing structures of the radio industry, the way programmes are produced, the act of listening and the construction of audiences, the different meanings attached to programmes, and the cultural impact of radio across the globe. David Hendy portrays a medium of extraordinary contradictions: a cheap and accessible means of communication, but also one increasingly dominated by rigid formats and multinational companies; a highly 'intimate' medium, but one capable of building large communities of listeners scattered across huge spaces; a force for nourishing regional identity, but also a pervasive broadcaster of globalized music products; a 'stimulus to the imagination', but a purveyor of the banal and of the routine. Drawing on recent research from as far afield as Africa, Australasia and Latin America, as well as from the UK and US, the book aims to explore and to explain these paradoxes - and, in the process, to offer an imaginative reworking of Marshall McLuhan's famous dictum that radio is one of the world's 'hot' media. Radio in the Global Age is an invaluable text for undergraduates and researchers in media studies, communication studies, journalism, cultural studies, and musicology. It will also be of interest to practitioners and policy-makers in the radio industry.
Publisher: John Wiley & Sons
ISBN: 0745667171
Category : Performing Arts
Languages : en
Pages : 278
Book Description
Radio in the Global Age offers a fresh, up-to-date, and wide-ranging introduction to the role of radio in contemporary society. It places radio, for the first time, in a global context, and pays special attention to the impact of the Internet, digitalization and globalization on the political-economy of radio. It also provides a new emphasis on the links between music and radio, the impact of formatting, and the broader cultural roles the medium plays in constructing identities and nurturing musical tastes. Individual chapters explore the changing structures of the radio industry, the way programmes are produced, the act of listening and the construction of audiences, the different meanings attached to programmes, and the cultural impact of radio across the globe. David Hendy portrays a medium of extraordinary contradictions: a cheap and accessible means of communication, but also one increasingly dominated by rigid formats and multinational companies; a highly 'intimate' medium, but one capable of building large communities of listeners scattered across huge spaces; a force for nourishing regional identity, but also a pervasive broadcaster of globalized music products; a 'stimulus to the imagination', but a purveyor of the banal and of the routine. Drawing on recent research from as far afield as Africa, Australasia and Latin America, as well as from the UK and US, the book aims to explore and to explain these paradoxes - and, in the process, to offer an imaginative reworking of Marshall McLuhan's famous dictum that radio is one of the world's 'hot' media. Radio in the Global Age is an invaluable text for undergraduates and researchers in media studies, communication studies, journalism, cultural studies, and musicology. It will also be of interest to practitioners and policy-makers in the radio industry.
Across the Waves
Author: Derek W Vaillant
Publisher: University of Illinois Press
ISBN: 0252050010
Category : Social Science
Languages : en
Pages : 361
Book Description
In 1931, the United States and France embarked on a broadcasting partnership built around radio. Over time, the transatlantic sonic alliance came to personify and to shape American-French relations in an era of increased global media production and distribution. Drawing on a broad range of American and French archives, Derek Vaillant joins textual and aural materials with original data analytics and maps to illuminate U.S.-French broadcasting's political and cultural development. Vaillant focuses on the period from 1931 until France dismantled its state media system in 1974. His analysis examines mobile actors, circulating programs, and shifting institutions that shaped international radio's use in times of war and peace. He explores the extraordinary achievements, the miscommunications and failures, and the limits of cooperation between America and France as they shaped a new media environment. Throughout, Vaillant explains how radio's power as an instantaneous mass communications tool produced, legitimized, and circulated various notions of states, cultures, ideologies, and peoples as superior or inferior. A first comparative history of its subject, Across the Waves provocatively examines how different strategic agendas, aesthetic aims and technical systems shaped U.S.-French broadcasting and the cultural politics linking the United States and France.
Publisher: University of Illinois Press
ISBN: 0252050010
Category : Social Science
Languages : en
Pages : 361
Book Description
In 1931, the United States and France embarked on a broadcasting partnership built around radio. Over time, the transatlantic sonic alliance came to personify and to shape American-French relations in an era of increased global media production and distribution. Drawing on a broad range of American and French archives, Derek Vaillant joins textual and aural materials with original data analytics and maps to illuminate U.S.-French broadcasting's political and cultural development. Vaillant focuses on the period from 1931 until France dismantled its state media system in 1974. His analysis examines mobile actors, circulating programs, and shifting institutions that shaped international radio's use in times of war and peace. He explores the extraordinary achievements, the miscommunications and failures, and the limits of cooperation between America and France as they shaped a new media environment. Throughout, Vaillant explains how radio's power as an instantaneous mass communications tool produced, legitimized, and circulated various notions of states, cultures, ideologies, and peoples as superior or inferior. A first comparative history of its subject, Across the Waves provocatively examines how different strategic agendas, aesthetic aims and technical systems shaped U.S.-French broadcasting and the cultural politics linking the United States and France.
Radio in the Digital Age
Author: Andrew Dubber
Publisher: John Wiley & Sons
ISBN: 0745681123
Category : Social Science
Languages : en
Pages : 266
Book Description
Radio’s influence can be found in almost every corner of new media. Radio in the Digital Age assesses a medium that has not only survived the challenges of a new technological age but indeed has extended its reach. This is not a book about digital radio, but rather about the medium of radio in its many analogue and digital forms in an age characterised by digital technologies. The context of the digital age reveals new insights about the nature of radio. In this important addition to the world of radio scholarship, Dubber provides a theoretical framework for understanding the medium - allowing for complexity and contradiction, while avoiding essentialism and technological determinism. Introducing radio as a series of practices and phenomena that can be understood through a range of discursive categories, this book explores the relationships between radio, music, politics, storytelling and society in a new and thoughtful way. This book will make essential reading for students of media, communication, broadcasting and the digital industries. It offers a timely and comprehensive introduction for anyone who wishes to understand the role of radio in today’s media landscape.
Publisher: John Wiley & Sons
ISBN: 0745681123
Category : Social Science
Languages : en
Pages : 266
Book Description
Radio’s influence can be found in almost every corner of new media. Radio in the Digital Age assesses a medium that has not only survived the challenges of a new technological age but indeed has extended its reach. This is not a book about digital radio, but rather about the medium of radio in its many analogue and digital forms in an age characterised by digital technologies. The context of the digital age reveals new insights about the nature of radio. In this important addition to the world of radio scholarship, Dubber provides a theoretical framework for understanding the medium - allowing for complexity and contradiction, while avoiding essentialism and technological determinism. Introducing radio as a series of practices and phenomena that can be understood through a range of discursive categories, this book explores the relationships between radio, music, politics, storytelling and society in a new and thoughtful way. This book will make essential reading for students of media, communication, broadcasting and the digital industries. It offers a timely and comprehensive introduction for anyone who wishes to understand the role of radio in today’s media landscape.
The Age of International Radio
Author: Elżbieta M. Olechowska
Publisher: Mosaic Press (NY)
ISBN:
Category : Fiction
Languages : en
Pages : 318
Book Description
A significant contribution to our understanding of the role of media in the shaping of our age! International radio has been a very in the significant instrument in the evolution of media and as an instrument of foreign policy for many nations. It has also undergone major transformations over the past 50 or more years. Every major political power, many countries around the world, and many other quasi-national bodies and organisations, such as the Vatican, have used international radio to get their messages disseminated internationally. THE AGE OF INTERNATIONAL RADIO examines the many players, organisations and national agencies which have been active in the arena of international radio. The volume unravels the many transformations and evolutions of international radio and focuses on Radio Canada International, RCI, which has been one of the prime players in the field. The intent of the volume, as the author states, is "...through a discussion of successive comparative and internal program evaluations, to reveal, if not a full picture, a least a reasonable glimpse of the output of RCI and several international broadcast organizations during the last two decades."
Publisher: Mosaic Press (NY)
ISBN:
Category : Fiction
Languages : en
Pages : 318
Book Description
A significant contribution to our understanding of the role of media in the shaping of our age! International radio has been a very in the significant instrument in the evolution of media and as an instrument of foreign policy for many nations. It has also undergone major transformations over the past 50 or more years. Every major political power, many countries around the world, and many other quasi-national bodies and organisations, such as the Vatican, have used international radio to get their messages disseminated internationally. THE AGE OF INTERNATIONAL RADIO examines the many players, organisations and national agencies which have been active in the arena of international radio. The volume unravels the many transformations and evolutions of international radio and focuses on Radio Canada International, RCI, which has been one of the prime players in the field. The intent of the volume, as the author states, is "...through a discussion of successive comparative and internal program evaluations, to reveal, if not a full picture, a least a reasonable glimpse of the output of RCI and several international broadcast organizations during the last two decades."
American Babel
Author: Clifford J. Doerksen
Publisher: University of Pennsylvania Press
ISBN: 0812201760
Category : Business & Economics
Languages : en
Pages : 171
Book Description
When American radio broadcasting began in the early 1920s there was a consensus among middle-class opinion makers that the airwaves must never be used for advertising. Even the national advertising industry agreed that the miraculous new medium was destined for higher cultural purposes. And yet, within a decade American broadcasting had become commercialized and has remained so ever since. Much recent scholarship treats this unsought commercialization as a coup, imposed from above by mercenary corporations indifferent to higher public ideals. Such research has focused primarily on metropolitan stations operated by the likes of AT&T, Westinghouse, and General Electric. In American Babel, Clifford J. Doerksen provides a colorful alternative social history centered on an overlooked class of pioneer broadcaster—the independent radio stations. Doerksen reveals that these "little" stations often commanded large and loyal working-class audiences who did not share the middle-class aversion to broadcast advertising. In urban settings, the independent stations broadcast jazz and burlesque entertainment and plugged popular songs for Tin Pan Alley publishers. In the countryside, independent stations known as "farmer stations" broadcast "hillbilly music" and old-time religion. All were unabashed in their promotional practices and paved the way toward commercialization with their innovations in programming, on-air style, advertising methods, and direct appeal to target audiences. Corporate broadcasters, who aspired to cultural gentility, were initially hostile to the populist style of the independents but ultimately followed suit in the 1930s. Drawing on a rich array of archives and contemporary print sources, each chapter of American Babel looks at a particular station and the personalities behind the microphone. Doerksen presents this group of independents as an intensely colorful, perpetually interesting lot and weaves their stories into an expansive social and cultural narrative to explain more fully the rise of the commercial network system of the 1930s.
Publisher: University of Pennsylvania Press
ISBN: 0812201760
Category : Business & Economics
Languages : en
Pages : 171
Book Description
When American radio broadcasting began in the early 1920s there was a consensus among middle-class opinion makers that the airwaves must never be used for advertising. Even the national advertising industry agreed that the miraculous new medium was destined for higher cultural purposes. And yet, within a decade American broadcasting had become commercialized and has remained so ever since. Much recent scholarship treats this unsought commercialization as a coup, imposed from above by mercenary corporations indifferent to higher public ideals. Such research has focused primarily on metropolitan stations operated by the likes of AT&T, Westinghouse, and General Electric. In American Babel, Clifford J. Doerksen provides a colorful alternative social history centered on an overlooked class of pioneer broadcaster—the independent radio stations. Doerksen reveals that these "little" stations often commanded large and loyal working-class audiences who did not share the middle-class aversion to broadcast advertising. In urban settings, the independent stations broadcast jazz and burlesque entertainment and plugged popular songs for Tin Pan Alley publishers. In the countryside, independent stations known as "farmer stations" broadcast "hillbilly music" and old-time religion. All were unabashed in their promotional practices and paved the way toward commercialization with their innovations in programming, on-air style, advertising methods, and direct appeal to target audiences. Corporate broadcasters, who aspired to cultural gentility, were initially hostile to the populist style of the independents but ultimately followed suit in the 1930s. Drawing on a rich array of archives and contemporary print sources, each chapter of American Babel looks at a particular station and the personalities behind the microphone. Doerksen presents this group of independents as an intensely colorful, perpetually interesting lot and weaves their stories into an expansive social and cultural narrative to explain more fully the rise of the commercial network system of the 1930s.
Global Radio
Author: Shaheed Nick Mohammed
Publisher: Rowman & Littlefield
ISBN: 1498594964
Category : Social Science
Languages : en
Pages : 211
Book Description
Global Radio: From Shortwave to Streaming chronicles the development of radio as a global medium. In this book, Shaheed Nick Mohammed examines the evolution of radio from its early uses as little more than a novelty into a set of powerful systems for international exchanges of news, culture, and political influence. In doing so, the book follows the development of radio as a wireless form of the telegraph, its evolution into a medium for sound transmission across the air, and its adaptation to digital networked audio and transmissions technologies. Mohammed also outlines the myriad changes in the radio industry in numerous contexts around the globe and over time, including the early development of commercial and non-commercial broadcasting in the United States, Europe, India, and China and the evolution of so-called “international broadcasters.” As radio played a part in colonial politics, it also figured prominently in the politics of the post-colonial. Within the broader context of global radio, this book examines several former colonies and the transformation of radio from a tool of empire into an instrument of national development. It also focuses on instances in which developing nations have used radio to bridge the gap between rural audiences and digital networked technologies, connecting them to the global information superstructure. Scholars of media studies, communication, radio studies, international relations, and political science will find this book particularly useful.
Publisher: Rowman & Littlefield
ISBN: 1498594964
Category : Social Science
Languages : en
Pages : 211
Book Description
Global Radio: From Shortwave to Streaming chronicles the development of radio as a global medium. In this book, Shaheed Nick Mohammed examines the evolution of radio from its early uses as little more than a novelty into a set of powerful systems for international exchanges of news, culture, and political influence. In doing so, the book follows the development of radio as a wireless form of the telegraph, its evolution into a medium for sound transmission across the air, and its adaptation to digital networked audio and transmissions technologies. Mohammed also outlines the myriad changes in the radio industry in numerous contexts around the globe and over time, including the early development of commercial and non-commercial broadcasting in the United States, Europe, India, and China and the evolution of so-called “international broadcasters.” As radio played a part in colonial politics, it also figured prominently in the politics of the post-colonial. Within the broader context of global radio, this book examines several former colonies and the transformation of radio from a tool of empire into an instrument of national development. It also focuses on instances in which developing nations have used radio to bridge the gap between rural audiences and digital networked technologies, connecting them to the global information superstructure. Scholars of media studies, communication, radio studies, international relations, and political science will find this book particularly useful.
The Wireless World
Author: Simon J. Potter
Publisher: Oxford University Press
ISBN: 019286498X
Category :
Languages : en
Pages : 308
Book Description
The Wireless World sets out a new research agenda for the history of international broadcasting, and for radio history more generally. It examines global and transnational histories of long-distance wireless broadcasting, combining perspectives from international history, media and cultural history, the history of technology, and sound studies. It is a co-written book, the result of more than five years of collaboration. Bringing together their knowledge of a wide range of different countries, languages, and archives, the co-authors show how broadcasters and states deployed international broadcasting as a tool of international communication and persuasion. They also demonstrate that by paying more attention to audiences, programmes, and soundscapes, historians of international broadcasting can make important contributions to wider debates in social and cultural history. Exploring the idea of a 'wireless world', a globe connected, both in imagination and reality, by radio, The Wireless World sheds new light on the transnational connections created by international broadcasting. Bringing together all periods of international broadcasting within a single analytical frame, including the pioneering days of wireless, the Second World War, the Cold War, and the decades since the fall of the Berlin Wall, the study reveals key continuities and transformations. It looks at how wireless was shaped by internationalist ideas about the use of broadcasting to promote world peace and understanding, at how empires used broadcasting to perpetuate colonialism, and at how anti-colonial movements harnessed radio as a weapon of decolonization.
Publisher: Oxford University Press
ISBN: 019286498X
Category :
Languages : en
Pages : 308
Book Description
The Wireless World sets out a new research agenda for the history of international broadcasting, and for radio history more generally. It examines global and transnational histories of long-distance wireless broadcasting, combining perspectives from international history, media and cultural history, the history of technology, and sound studies. It is a co-written book, the result of more than five years of collaboration. Bringing together their knowledge of a wide range of different countries, languages, and archives, the co-authors show how broadcasters and states deployed international broadcasting as a tool of international communication and persuasion. They also demonstrate that by paying more attention to audiences, programmes, and soundscapes, historians of international broadcasting can make important contributions to wider debates in social and cultural history. Exploring the idea of a 'wireless world', a globe connected, both in imagination and reality, by radio, The Wireless World sheds new light on the transnational connections created by international broadcasting. Bringing together all periods of international broadcasting within a single analytical frame, including the pioneering days of wireless, the Second World War, the Cold War, and the decades since the fall of the Berlin Wall, the study reveals key continuities and transformations. It looks at how wireless was shaped by internationalist ideas about the use of broadcasting to promote world peace and understanding, at how empires used broadcasting to perpetuate colonialism, and at how anti-colonial movements harnessed radio as a weapon of decolonization.
Broadcasting on the Short Waves, 1945 to Today
Author: Jerome S. Berg
Publisher: McFarland
ISBN: 078645198X
Category : Performing Arts
Languages : en
Pages : 497
Book Description
Shortwave broadcasting originated in the 1920s, when stations used the new technology to increase their range in order to serve foreign audiences and reach parts of their own country not easily otherwise covered. The early days of shortwave radio were covered in On the Short Waves, 1923-1945: Broadcast Listening in the Pioneer Days of Radio, published by McFarland in 1999 (paperback 2007). Then, two companion volumes were published, picking up the story after World War II. They were Listening on the Short Waves, 1945 to Today (McFarland, 2008; paperback 2010), which focuses on the shortwave listening community, and the present Broadcasting title, about the stations themselves and their environment. The heart of the book is a detailed, year-by-year account of the shortwave bands in each year from 1945 to 2008. It reviews what American listeners were hearing on the international and domestic shortwave bands, describes the arrivals and departures of stations, and recounts important events. The book describes the several categories of broadcasters--international, domestic, private, religious, clandestine and pirate. It explains the impact of relay stations, frequency management, and jamming. It also addresses the considerable changes in shortwave broadcasting since the end of the Cold War. The book is richly illustrated and indexed, and features a bibliography and extensive notes.
Publisher: McFarland
ISBN: 078645198X
Category : Performing Arts
Languages : en
Pages : 497
Book Description
Shortwave broadcasting originated in the 1920s, when stations used the new technology to increase their range in order to serve foreign audiences and reach parts of their own country not easily otherwise covered. The early days of shortwave radio were covered in On the Short Waves, 1923-1945: Broadcast Listening in the Pioneer Days of Radio, published by McFarland in 1999 (paperback 2007). Then, two companion volumes were published, picking up the story after World War II. They were Listening on the Short Waves, 1945 to Today (McFarland, 2008; paperback 2010), which focuses on the shortwave listening community, and the present Broadcasting title, about the stations themselves and their environment. The heart of the book is a detailed, year-by-year account of the shortwave bands in each year from 1945 to 2008. It reviews what American listeners were hearing on the international and domestic shortwave bands, describes the arrivals and departures of stations, and recounts important events. The book describes the several categories of broadcasters--international, domestic, private, religious, clandestine and pirate. It explains the impact of relay stations, frequency management, and jamming. It also addresses the considerable changes in shortwave broadcasting since the end of the Cold War. The book is richly illustrated and indexed, and features a bibliography and extensive notes.
International Radio Journalism
Author: Tim Crook
Publisher: Routledge
ISBN: 1134863004
Category : Social Science
Languages : en
Pages : 319
Book Description
Radio journalists have witnessed much of the history of the twentieth century. From early documentary recordings , to the ground-breaking war reporting of Ed Murrow and Richard Dimbleby, to the sophisticated commentaries of Alistair Cooke and reporters such as Fergal Keane, International Radio Journalism explores the way radio has covered the most important stories this century and the way in which it continues to document events in Britan, America, Europe and many other countries around the world. International Radio Journalism is both a theoretical textbook and a practical guide for students of radio journalism, reporters, editors and producers. The book details training and professional standards in writing, presentation, technology, editorial ethics and media law in America, Britain, Australia and other English speaking countries and examines the major public sector broadcast networks such as the BBC, CBC, NPR and ABC as well as the work of commercial and small public radio stations. Timothy Crook investigates the way in which news reporting has been influenced by governments and media conglomerates and identifies an undercurrent of racial and sexual discrimination throughout the history of radio news. There are chapters on media law for broadcast journalists, the implications of multi-media and new technologies, digital applications in radio news, and glossaries which cover the skills of voice presentaion, writing radio news and broadcast vocabulary.
Publisher: Routledge
ISBN: 1134863004
Category : Social Science
Languages : en
Pages : 319
Book Description
Radio journalists have witnessed much of the history of the twentieth century. From early documentary recordings , to the ground-breaking war reporting of Ed Murrow and Richard Dimbleby, to the sophisticated commentaries of Alistair Cooke and reporters such as Fergal Keane, International Radio Journalism explores the way radio has covered the most important stories this century and the way in which it continues to document events in Britan, America, Europe and many other countries around the world. International Radio Journalism is both a theoretical textbook and a practical guide for students of radio journalism, reporters, editors and producers. The book details training and professional standards in writing, presentation, technology, editorial ethics and media law in America, Britain, Australia and other English speaking countries and examines the major public sector broadcast networks such as the BBC, CBC, NPR and ABC as well as the work of commercial and small public radio stations. Timothy Crook investigates the way in which news reporting has been influenced by governments and media conglomerates and identifies an undercurrent of racial and sexual discrimination throughout the history of radio news. There are chapters on media law for broadcast journalists, the implications of multi-media and new technologies, digital applications in radio news, and glossaries which cover the skills of voice presentaion, writing radio news and broadcast vocabulary.
Beyond Powerful Radio
Author: Valerie Geller
Publisher: Taylor & Francis
ISBN: 1136023933
Category : Language Arts & Disciplines
Languages : en
Pages : 538
Book Description
Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/
Publisher: Taylor & Francis
ISBN: 1136023933
Category : Language Arts & Disciplines
Languages : en
Pages : 538
Book Description
Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/