The Aesthetics of Merchandise Presentation PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Aesthetics of Merchandise Presentation PDF full book. Access full book title The Aesthetics of Merchandise Presentation by Joseph Weishar. Download full books in PDF and EPUB format.
Author: Joseph Weishar
Publisher: St Media Group
ISBN: 9780944094471
Category : Architecture
Languages : en
Pages : 268
Get Book Here
Book Description
A master class in visual merchandising, this book will help anyone apply aesthetic principles to retail displays, resulting in higher sales.
Author: Joseph Weishar
Publisher: St Media Group
ISBN: 9780944094471
Category : Architecture
Languages : en
Pages : 268
Get Book Here
Book Description
A master class in visual merchandising, this book will help anyone apply aesthetic principles to retail displays, resulting in higher sales.
Author: Martin M. Pegler
Publisher: Visual Reference Publications
ISBN: 9781584711094
Category : Architecture
Languages : en
Pages : 186
Get Book Here
Book Description
"This book presents some of the finest examples of how flagship stores, satellite stores and vendor shops are designed with "visual clues" that build a strong brand image and how they carry their "look" from one store to another. Included are over 40 examples of how store designers/architects create store designs that are adapted to different spaces, locations and countries while maintaining a recognizable brand image. Also shown are scores of examples of branding as it appears in store windows"--Publisher.
Author: Martin M. Pegler
Publisher: Visual Reference Publications
ISBN: 9781584710356
Category : Architecture
Languages : en
Pages : 188
Get Book Here
Book Description
Store Presentation & Design showcases the very best in store visual merchandising...demonstrating how the creative use of design, architecture, lighting, fixturing, and merchandise presentation and display can turn selling space into sales. This book illustrates how store design, visual merchandising, and display have become closely inter-related and keeps you abreast of the latest trends in new materials, fixturing, lighting, interior design, store layout, props and signage. Learn why the store itself is the most influential salesperson... it 's the store's design and displays that showcase the merchandise, project the store's image, entice the customer to buy, and create a customer's most lasting impression.
Author: Robert Colborne
Publisher: Cengage Learning
ISBN: 9780827357594
Category : Business & Economics
Languages : en
Pages : 335
Get Book Here
Book Description
All the essential concepts and methods of visual merchandising are offered in this uniquely motivating book. Visual Merchandising: The Business of Merchandise Presentation integrates product information, store design, marketing, selling, and other key aspects of retailing to prepare the reader for the challenges and excitement of the business world. Merchandising concepts are reinforced by "Business Highlights" features that provide practical insights and advice with profiles and industry interviews; projects that encourage learning-by-doing; more than 250 photos, illustrations, charts, and tables highlighting major concepts and industry practices; and a chapter on illustration with a tie-in to design principles including the use of color for maximum impact.
Author: Ann Marie Fiore
Publisher: A&C Black
ISBN: 1563678098
Category : Design
Languages : en
Pages : 417
Get Book Here
Book Description
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.
Author: Louisa Iarocci
Publisher: Routledge
ISBN: 1351537466
Category : Art
Languages : en
Pages : 271
Get Book Here
Book Description
Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the presentation of retail goods and environments that range from print advertising to product design to store display and architecture. Visual Merchandising: The Image of Selling is located directly at the nexus of business practice and cultural myth, where the spectator never loses sight of their status as buyer and the object of desire is always still a commodity.
Author: Judy Bell
Publisher: Bloomsbury Publishing USA
ISBN: 1501315498
Category : Business & Economics
Languages : en
Pages : 448
Get Book Here
Book Description
This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.
Author: Alessandra Wood
Publisher: Routledge
ISBN: 0429796633
Category : Architecture
Languages : en
Pages : 278
Get Book Here
Book Description
Designed to Sell presents an engaging account of mid-twentieth-century department store design and display in America from the 1930s to the 1960s. It traces the development of postwar philosophies of retail design that embodied aesthetics and function and new modes of merchandise display, resulting in the emergence of a new type of industrial designer. The evolution of aesthetics in department stores during this period reflected larger cultural shifts in consumer behaviour and lifestyle. Designed to Sell explores these changes using five key case studies and original archival sources to reveal the link between designers and consumption beyond the design of individual objects. It argues that design is not simply connected to retail consumption, but that it is capable of controlling how and where customers shop and what they are drawn to purchase. This book contextualises this discussion and brings it up to date for students and scholars interested in design, retail, and interior history.
Author: Robert Colborne
Publisher: Steve Parish
ISBN: 9780911380590
Category : Business & Economics
Languages : en
Pages : 210
Get Book Here
Book Description
Author: Claus Ebster
Publisher: Business Expert Press
ISBN: 1631571133
Category : Business & Economics
Languages : en
Pages : 289
Get Book Here
Book Description
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
