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Author: O. Thyssen
Publisher: Springer
ISBN: 023030401X
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.
Author: O. Thyssen
Publisher: Springer
ISBN: 023030401X
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.
Author: Dustin Goltz
Publisher: Routledge
ISBN: 1351723758
Category : Social Science
Languages : en
Pages : 391
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Book Description
Comic Performativities: Identity, Internet Outrage, and the Aesthetics of Communication studies patterns of criticism and public debate in the relationship between humour, identity, and offense. In an increasingly reductive and politically charged debate, right-wing pundits argue leftist politics has compromised a free and open discussion, while scholars take right-wing critics to task for reifying systems of oppression under the guise of reason and respect. In response, Goltz scrutinises twenty-first century "comedic controversies," the notion of "political correctness," and the so-called "outrage machine" of social media. How should we appropriately determine whether a joke is "sexist," "racist," or "offensive"? Informed by communication, performance, and critical identity theory, Goltz examines infamous controversies involving performers like Sarah Silverman, Amy Schumer, and Seth MacFarlane, and the social media backlash that redefined these events. He investigates the ironic interplay between spoken word, identity, physicality and, as a result, the contrasting meanings potentially construed. Consequently, the book encourages a greater appreciation of the aesthetics involved in comedic performance that help signpost interpretation and emphasizes the role of the audience as self-reflexive and self-aware. This book highlights the significant parallels between the nature of performance art and comedic performance in order to elevate analysis of, and discussion around, contemporary comedy. In doing so, it is an important critical contribution to the field of performance studies and cultural criticism, as well as communication studies, at both the undergraduate and postgraduate level.
Author: Aidan McGarry
Publisher: Protest and Social Movements
ISBN: 9789463724913
Category : Aesthetics
Languages : en
Pages : 0
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Book Description
Protestors across the world use aesthetics in order to communicate their ideas and ensure their voices are heard. This book looks at protest aesthetics, which we consider to be the visual and performative elements of protest, such as images, symbols, graffiti, art, as well as the choreography of protest actions in public spaces. Through the use of social media, protestors have been able to create an alternative space for people to engage with politics that is more inclusive and participatory than traditional politics. This volume focuses on the role of visual culture in a highly mediated environment and draws on case studies from Europe, Thailand, South Africa, USA, Argentina, and the Middle East in order to demonstrate how protestors use aesthetics to communicate their demands and ideas. It examines how digital media is harnessed by protestors and argues that all protest aesthetics are performative and communicative.
Author: Gary Iseminger
Publisher: Cornell University Press
ISBN: 1501727303
Category : Philosophy
Languages : en
Pages : 160
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Book Description
How can we understand art and its impact? Gary Iseminger argues that the function of the practice of art and the informal institution of the artworld is to promote aesthetic communication. He concludes that the fundamental criteria for evaluating a work of art as a work of art are aesthetic. After considering other practices and institutions that have aesthetic dimensions and other things that the practice of art does, Iseminger suggests that art is better at promoting aesthetic communication than other practices are and that art is better at promoting aesthetic communication than it is at anything else. Iseminger bases his work on a distinction often blurred in contemporary aesthetics, between art as a set of products"works of art"and art as an informal institution and social practice—the artworld. Focusing initially on the function of the artworld rather than the function of works of art, he blends elements from two of the most currently influential philosophical approaches to art, George Dickie's institutional theory and Monroe Beardsley's aesthetic theory, and provides a new foundation for a traditional account of what makes good art.
Author: Hernández-Santaolalla, Víctor
Publisher: IGI Global
ISBN: 1799831205
Category : Business & Economics
Languages : en
Pages : 457
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Book Description
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Author: Nikos Metallinos
Publisher: Routledge
ISBN: 1136686150
Category : Social Science
Languages : en
Pages : 317
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Book Description
USE FIRST TWO PARAGRAPHS ONLY FOR GENERAL CATALOGS... This volume offers a response to three ongoing needs: * to develop the main composition principles pertinent to the visual commmunication medium of television; * to establish the field of television aesthetics as an extension of the broader field of visual literacy; and * to promote television aesthetics to both students and consumers of television. Based on effective empirical research from three axes -- perception, cognition, and composition -- the aesthetic principles of television images presented are drawn from converging research in academic disciplines such as psychology (perceptual, cognitive, and experimental), neurophysiology, and the fine arts (painting, photography, film, theater, music, and more). Although the aesthetics of the fine arts were traditionally built on contextual theories that relied heavily on subjective evaluation, on critical analyses, and on descriptive research methods, the aesthetics of today's visual communication media consider equally valuable empirical methodologies found in all sciences. Investigations in these different academic disciplines have provided the constructs and strengthened the foundations of the theory of television aesthetics offered in this book. Special features include: * a great variety of pictures supporting the topics discussed; * a thorough, up-to-date, and specifically related bibliography for each of the major parts of the book; * computer drawings illustrating the concepts examined in the text; * scientific data -- tables and charts -- documenting the research findings cited; * simplified explanations of the processes of visual, auditory, and motion perceptions of images, enhanced by specific diagrams; * detailed analyses of the threefold process of stimulation, perception, and recognition of televised images; and * workable, easy-to-understand and use rules of picture composition, visual image evaluations, and television program appreciation.
Author: Liv Hausken
Publisher: Peter Lang Pub Incorporated
ISBN: 9783631642979
Category : Art
Languages : en
Pages : 265
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Book Description
<I>Thinking Media Aesthetics. Media Studies, Film Studies and the Arts brings together contributions from different disciplines from both sides of the Atlantic and from several generations. The book investigates the field between media studies, film and the arts and attempts to consolidate the fruitful interaction we have witnessed between the disciplines during the last decade into a focused interdisciplinary program that combines theoretical argumentation with exemplification and analysis of individual artworks and media phenomena.
Author: Elise Seip Tønnessen
Publisher: Routledge Studies in Multimodality
ISBN: 9781138103511
Category : Aesthetics
Languages : en
Pages : 346
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Book Description
Multimodality, style and the aesthetic: the case of the digital werewolf / Andrew Burn and Gunther Kress -- A phenomenological approach to multimodality and aesthetic experiences / Thomas Illum Hansen -- Memoria of a national trauma / Eva Maagerø and Aslaug Veum -- Reconstruction of Chilean memories in the national stadium of Chile: a multimodal critical discourse analysis of a centre of detention and torture / Patricia Baeza Duffy -- Shaping the social through the aesthetics of public places: the renovation of Leeds Kirkgate Market / Elisabetta Adami -- A multimodal analysis of aesthetics in Brazilian school textbooks / Clarice Lage Gualberto and Sônia Maria de Oliveira Pimenta -- Aesthetic experience through students: production of digital books / Hege Emma Rimmereide, Jon Hoem and Sarah Hoem Iversen -- Digital argumentation aesthetics / Jon Hoem and Ture Schwebs -- Visualizing norms of science in early school years: visual aesthetics and content formation in students' multimodal compositions / Elin Westlund -- The aesthetic potential of vocal sound in online learning situations / Johnny Wingstedt -- The templatized aesthetics of wix: a social semiotic technology approach to web design / Gunhild Kvåle & Søren Vigild Poulsen -- Digital scrapbooks, everyday aesthetics and the curatorial self: social photography in female visual blogging / Sumin Zhao and Michele Zappavigna -- Multimodality, moving images and aesthetics / Øystein Gilje -- Filtered aesthetics: a study of Instagram's photo filters from the perspective of semiotic technology / Søren Vigild Poulsen -- Sensory experience and a subjective reading position in the lost thing / Kristin Ørjasæter -- Tears in heaven: Eric Clapton coping with loss through music and words / Bjarne Markussen -- Multimodal aesthetics and gender in Beck's Song reader / Kate Maxwell and Lilli Mittner -- Intermodal contrast in film: looking for the aesthetics of intermodal relations / Martin Siefkes
Author: Kenneth L. Smith
Publisher: Routledge
ISBN: 1135636524
Category : Language Arts & Disciplines
Languages : en
Pages : 478
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Book Description
This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
Author: Gernot Böhme
Publisher: Routledge
ISBN: 1134967985
Category : Science
Languages : en
Pages : 414
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Book Description
Interest in sensory atmospheres and architectural and urban ambiances has been growing for over 30 years. A key figure in this field is acclaimed German philosopher Gernot Böhme whose influential conception of what atmospheres are and how they function has been only partially available to the English-speaking public. This translation of key essays along with an original introduction charts the development of Gernot Böhme's philosophy of atmospheres and how it can be applied in various contexts such as scenography, commodity aesthetics, advertising, architecture, design, and art. The phenomenological analysis of atmospheres has proved very fruitful and its most important, and successful, application has been within aesthetics. The material background of this success may be seen in the ubiquitous aestheticization of our lifeworld, or from another perspective, of the staging of everything, every event and performance. The theory of atmospheres becoming an aesthetic theory thus reveals the theatrical, not to say manipulative, character of politics, commerce, of the event-society. But, taken as a positive theory of certain phenomena, it offers new perspectives on architecture, design, and art. It made the spatial and the experience of space and places a central subject and hence rehabilitated the ephemeral in the arts. Taking its numerous impacts in many fields together, it initiated a new humanism: the individual as a living person and his or her perspective are taken seriously, and this fosters the ongoing democratization of culture, in particular the possibility for everybody to participate in art and its works.
