The Brandweek Directory PDF Download
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Author:
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ISBN:
Category : Advertising agencies
Languages : en
Pages : 1110
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 1110
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising media planning
Languages : en
Pages : 1156
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Book Description
Author:
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ISBN:
Category : Advertising
Languages : en
Pages : 960
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Book Description
Author: Chris Vogl
Publisher: iUniverse
ISBN: 059528132X
Category :
Languages : en
Pages : 260
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Book Description
Author:
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ISBN:
Category : Data centers
Languages : en
Pages : 708
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Book Description
Comprehensive directory of databases as well as services "involved in the production and distribution of information in electronic form." There is a detailed subject index and function/service classification as well as name, keyword, and geographical location indexes.
Author:
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Category : Advertising
Languages : en
Pages : 652
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Book Description
Author: Steven W. Sowards
Publisher: American Library Association
ISBN: 0838996353
Category : Language Arts & Disciplines
Languages : en
Pages : 492
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Book Description
Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk.
Author:
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ISBN:
Category : Advertising media planning
Languages : en
Pages : 1118
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Book Description
Author: Maria Piscopo
Publisher: Simon and Schuster
ISBN: 1581157673
Category : Performing Arts
Languages : en
Pages : 351
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Book Description
This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.
Author: Shel Perkins
Publisher: Pearson Education
ISBN: 0321984110
Category : Art
Languages : en
Pages : 600
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Book Description
The best business guide for design professionals just got even better! This revised and expanded third edition includes everything designers need-besides talent-to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you'll learn: - How to get on the right career path - The best way to determine pricing - How to avoid common legal pitfalls - How to manage large projects - The secrets of efficient design teams - How to forecast your workload and finances - Dealing with international clients - The merging models of ad agencies and design firms Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: - Design planning and strategy - Corporate identity development - Publication and editorial design - Brand identity and packaging design - Advertising and promotion design - Marketing communications - Environmental design - Industrial design - Motion graphics - Interaction design - Information design "It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry." -Frank Maddocks, President, Maddocks & Company "Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer." -Marty Neumeier, author of The Designful Company, Zag and The Brand Gap
