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Author:
Publisher:
ISBN:
Category : Advertisers
Languages : en
Pages : 1238
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Book Description
Author:
Publisher:
ISBN:
Category : Advertisers
Languages : en
Pages : 1238
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Book Description
Author: Greg Creed
Publisher: HarperCollins Leadership
ISBN: 140022330X
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Author: Mao Tse-Tung
Publisher: Read Books Ltd
ISBN: 1446545318
Category : Literary Collections
Languages : en
Pages : 192
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Book Description
Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung.
Author: Deborah Copaken Kogan
Publisher: Hachette Books
ISBN: 1401342809
Category : Fiction
Languages : en
Pages : 317
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Book Description
The Big Chill meets The Group in Deborah Copaken Kogan's wry, lively, and irresistible new novel about a once-close circle of friends at their twentieth college reunion. Clover, Addison, Mia, and Jane were roommates at Harvard until their graduation in 1989. Clover, homeschooled on a commune by mixed-race parents, felt woefully out of place. Addison yearned to shed the burden of her Mayflower heritage. Mia mined the depths of her suburban ennui to enact brilliant performances on the Harvard stage. Jane, an adopted Vietnamese war orphan, made sense of her fractured world through words. Twenty years later, their lives are in free fall. Clover, once a securities broker with Lehman, is out of a job and struggling to reproduce before her fertility window slams shut. Addison's marriage to a writer's-blocked novelist is as stale as her so-called career as a painter. Hollywood shut its gold-plated gates to Mia, who now stays home with her four children, renovating and acquiring faster than her director husband can pay the bills. Jane, the Paris bureau chief for a newspaper whose foreign bureaus are now shuttered, is caught in a vortex of loss. Like all Harvard grads, they've kept abreast of one another via the red book, a class report published every five years, containing brief autobiographical essays by fellow alumni. But there's the story we tell the world, and then there's the real story, as these former classmates will learn during their twentieth reunion weekend, when they arrive with their families, their histories, their dashed dreams, and their secret yearnings to a relationship-changing, score-settling, unforgettable weekend.
Author: National Register Publishing
Publisher: National Register Publishing
ISBN: 9780872173453
Category :
Languages : en
Pages : 0
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 336
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Book Description
Author: Donald N. Duquette
Publisher:
ISBN: 9781938614552
Category :
Languages : en
Pages :
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Book Description
Author: David W. Kimberlin
Publisher:
ISBN: 9781610025218
Category :
Languages : en
Pages : 1100
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Book Description
The AAP's authoritative guide on preventing, recognizing, and treating more than 200 childhood infectious diseases. Developed by the AAP's Committee on Infectious Diseases as well as the expertise of the CDC, the FDA, and hundreds of physician contributors.
Author: David W. Kimberlin
Publisher:
ISBN: 9781581109269
Category : Children
Languages : en
Pages : 0
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Book Description
"The AAP's authoritative guide to the manifestations, etiology, epidemiology, diagnosis, and treatment of more than 200 childhood conditions." -- Provided by publisher.
Author: Hugh Hewitt
Publisher: Simon and Schuster
ISBN: 1501172646
Category : Biography & Autobiography
Languages : en
Pages : 288
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Book Description
Hugh Hewitt, “the nearly professorial power-baron of conservative media” (Bloomberg News), shares his handbook for how a united GOP government can solve problems and guarantee political success in “an agenda that departs—sometimes radically—from the typical Republican orthodoxy of the last sixteen years” (The Weekly Standard). In this practical manifesto, Hugh Hewitt argues that Trump’s presidency provides a unique opportunity for a new conservatism that absorbs most of the traditional Reagan agenda—free markets and strong defense—while adding an emphasis on improvements in infrastructure and modernized delivery. From defense to immigration, from entitlements to health care, Hewitt outlines how a “Fourth Way” can bring us out of the gridlock and the destructive showdowns that have marked the past quarter century of American politics. With concrete examples, Hewitt shows how to take advantage of the Republican majorities in the House and the Senate to enact this bold new conservative agenda so that voters can see and, crucially, feel the change by November 2018. “The world would be a better place if President Trump, Vice President Pence, House Speaker Ryan, and Senate Majority Leader McConnell read Hugh Hewitt’s new book” (National Review).
