Author: Jason Hartley
Publisher: Simon and Schuster
ISBN: 1439117489
Category : Social Science
Languages : en
Pages : 290
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Book Description
Let the debate begin... The Advanced Genius Theory, hatched by Jason Hartley and Britt Bergman over pizza, began as a means to explain why icons such as Lou Reed, David Bowie, and Sting seem to go from artistic brilliance in their early careers to "losing it" as they grow older. The Theory proposes that they don’t actually lose it, but rather, their work simply advances beyond our comprehension. The ramifications and departures of this argument are limitless, and so are the examples worth considering, such as George Lucas’s Jar Jar Binks, Stanley Kubrick’s fascination with coffee commercials, and the last few decades of Paul McCartney’s career. With equal doses of humor and philosophy, theorist Jason Hartley examines music, literature, sports, politics, and the very meaning of taste, presenting an entirely new way to appreciate the pop culture we love . . . and sometimes think we hate. The Advanced Genius Theory is a manifesto that takes on the least understood work by the most celebrated figures of our time.
Author: Eric C. Schwarz
Publisher: Routledge
ISBN: 1351667629
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.
Author: Dean Keith Simonton, PhD
Publisher: Springer Publishing Company
ISBN: 0826106285
Category : Psychology
Languages : en
Pages : 242
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Book Description
"Genius 101 makes for a great read on a centuries-old scientific puzzle - as well as a lively text on the wellsprings and manifestations of genius." Teresa M. Amabile, PhD The Edsel Bryant Ford Professor of Business Administration Harvard Business School [A] clear and engaging summary of this mysterious and utterly important phenomenon written by arguably the world's expert on the topic. Nearly 30 years of Simonton's fascination and focused intellect on the topic of exemplary genius come together in this brief, accessible and insightful volume. If only all introductory courses were this much fun! --Gregory J. Feist, PhD San Jose State University "The latest, and possibly most comprehensive, entry into this genre [on the study of genius] is Dean Keith Simonton's new book Genius 101... Simonton, a psychology professor at the University of California, Davis, is one of the world's leading authorities on the intellectually eminent..." --Time Magazine, February 13, 2009 "Genius 101 is an extremely readable and entertaining book: I read it in one sitting....Each chapter is informative, well organized, provocative, and entertaining. This book presents the best short introduction to genius to be found." --Robert Sternberg PsycCritiques Are geniuses born or made? How do psychologists measure "genius"? Is it "genius," or is it "madness"? "Genius," contrary to common belief, is not strictly a matter of intelligence. Intellect, personality, creativity, even serendipity play a significant role in molding a genius. So, what does it mean to be a genius? Genius 101 examines the many definitions of "genius," and the multiple domains in which it appears, including art, science, music, business, literature, and the media. Dr. Simonton introduces the study of genius theory and the research supporting it, using non-scientific, accessible language-fit for a non-genius. The Psych 101 Series Short, reader-friendly introductions to cutting-edge topics in psychology. With key concepts, controversial topics, and fascinating accounts of up-to-the-minute research, The Psych 101 Series is a valuable resource for all students of psychology and anyone interested in the field.
Author: Steve Batterson
Publisher: A K Peters/CRC Press
ISBN: 9781568812595
Category : Mathematics
Languages : en
Pages : 314
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Book Description
"The Institute for Advanced Study occupies a unique position among institutions of higher learning. An account of its early years is long overdue, so the appearance of the present volume, during the 75th anniversary of the Institute's founding, is most welcome. Batterson has mined the Institute's archives to provide a detailed and unvarnished account of the backstage conflicts and intrigue that attended the Institute's growth and determined its future. Those unfamiliar with the Institute will learn how one man's vision shaped a couple's philanthropy and created a haven for scholars in the midst of the Great Depression. Equally, those who have had the privilege of Institute membership will enhance their appreciation of the intellectual leaders who made their own Institute experiences possible." ---John W. Dawson, Jr., author of Logical Dilemmas: The Life and Work of Kurt Gödel
Author: Hans Jurgen Eysenck
Publisher: Cambridge University Press
ISBN: 9780521485081
Category : Creative ability
Languages : en
Pages : 360
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Book Description
This text presents a theory of genius and creativity, based on the personality characteristics of creative persons and geniuses. It uses modern research into the causes of cognitive over-inclusiveness to suggest possible applications of these theories to c
Author: Sir Francis Galton
Publisher:
ISBN:
Category : Genius
Languages : en
Pages : 416
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Book Description
Author: Pedro G. Ferreira
Publisher: HMH
ISBN: 0547554907
Category : Science
Languages : en
Pages : 309
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Book Description
“One of the best popular accounts of how Einstein and his followers have been trying to explain the universe for decades” (Kirkus Reviews, starred review). Physicists have been exploring, debating, and questioning the general theory of relativity ever since Albert Einstein first presented it in 1915. This has driven their work to unveil the universe’s surprising secrets even further, and many believe more wonders remain hidden within the theory’s tangle of equations, waiting to be exposed. In this sweeping narrative of science and culture, an astrophysicist brings general relativity to life through the story of the brilliant physicists, mathematicians, and astronomers who have taken up its challenge. For these scientists, the theory has been both a treasure trove and an enigma. Einstein’s theory, which explains the relationships among gravity, space, and time, is possibly the most perfect intellectual achievement of modern physics—yet studying it has always been a controversial endeavor. Relativists were the target of persecution in Hitler’s Germany, hounded in Stalin’s Russia, and disdained in 1950s America. Even today, PhD students are warned that specializing in general relativity will make them unemployable. Still, general relativity has flourished, delivering key insights into our understanding of the origin of time and the evolution of all the stars and galaxies in the cosmos. Its adherents have revealed what lies at the farthest reaches of the universe, shed light on the smallest scales of existence, and explained how the fabric of reality emerges. Dark matter, dark energy, black holes, and string theory are all progeny of Einstein’s theory. In the midst of a momentous transformation in modern physics, as scientists look farther and more clearly into space than ever before, The Perfect Theory exposes the greater relevance of general relativity, showing us where it started, where it has led—and where it can still take us.
Author: Ola Olsson
Publisher: Routledge
ISBN: 1136494618
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Trying to summarize the essentials of macroeconomic theory in the wake of the financial crisis that has shaken not only Western economies but also the macroeconomic profession is no easy task. In particular, the notion that markets are self-correcting and always in equilibrium appears to have taken a heavy blow. However, the jury is still out on which areas should be considered as failures and what which constitute the future of research. The overall aim of this text is to provide a compact overview of the contributions that are currently regarded as the most important for macroeconomic analysis and to equip the reader with the essential theoretical knowledge that all advanced students in macroeconomics should be acquainted with. The result is a compact text that should act as the perfect complement to further study of macroeconomics: an introduction to the key concepts discussed in the journal literature and suitable for students from upper undergraduate level through to PhD courses.
Author: Phillip F. Schewe
Publisher: Macmillan
ISBN: 0312642350
Category : Biography & Autobiography
Languages : en
Pages : 353
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Book Description
Freeman Dyson has been influential in many fields over his long and legendary career, including quantum physics, national defense, space, and religion. In this definitive biography, Schewe examines the life of one of the most innovative thinkers.
Author: Peter Fisk
Publisher: John Wiley & Sons
ISBN: 1841127892
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules. From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies. Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.
