Author: Kathy Dempsey
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 316
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Book Description
"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
Author: Tom Spitale
Publisher: John Wiley & Sons
ISBN: 1118797396
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.
Author: Mark Aaron Polger
Publisher: Rowman & Littlefield
ISBN: 1538125811
Category : Language Arts & Disciplines
Languages : en
Pages : 332
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Book Description
Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.
Author: Pamela H. MacKellar
Publisher: Information Today, Inc.
ISBN: 9781573873383
Category : Language Arts & Disciplines
Languages : en
Pages : 436
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Book Description
An American librarian who has worked in a wide range of situations over the past quarter century, MacKellar offers a guide for people who find themselves working as a librarian but have had no training in the field. Among her topics are what libraries and librarians are, developing a collection, retrieving and disseminating information, management essentials, removing barriers, public access computers, and librarian certification.
Author: Lois Stickell
Publisher: American Library Association
ISBN: 0838911862
Category : Business & Economics
Languages : en
Pages : 122
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Book Description
An MLIS can provide the skill set needed to get a library job, but building a library career means knowing how to maximize your potential every step of the way. Benefiting those fresh out of library school as well as experienced professionals, career librarians from every corner of the profession offer a personal, down-to-earth view of "what it's really like out there." Filled with valuable insights into how to better launch and manage a library career, this book addresses important topics like How to work and adapt at a new organization What management expects and how to view everyday activities from that point of view How to make suggestions for change Advice on navigating the cyclical nature of a librarian's work year The rewards and challenges of professional organizations Why a library degree is valuable outside a traditional library setting Those new to the field will find the contributors' seasoned advice both inspiring and practical, while veterans of the profession will find guidance on retuning their careers in librarianship's changing environment.
Author: Chris Lytle
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814430864
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they arenÆt fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales. Filled with money-generating strategies, humorous yet instructive anecdotes, thought-provoking axioms, and powerful tools, the book includes brand new guidance on: Selling to people who donÆt have time to meet ò Differentiating between infor mation seekers and genuine prospects ò Using social media, Skype, GoToMeeting, WebEx, and other online tools ò Building relation ships competitors canÆt steal Lively, entertaining, and mercifully free of the dull theories, manipulative methods, and high-pressure tactics of most sales booksùthe second edition of The Accidental Salesperson guides readers through every aspect of selling to todayÆs customers.
Author: Rick Detorie
Publisher: Egmont USA
ISBN: 1606842447
Category : Juvenile Fiction
Languages : en
Pages : 276
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Book Description
A book for the Wimpy Kid who has grown into a Wimpy Teen Larkin Pace desperately wants a new camcorder. How else is he going to become the next great filmmaker? But his dad won’t give him any money, his sister is determined to make his life miserable, and his nemesis Dalton Cooke is trying to steal his girlfriend. Now this height-challenged aspiring director must chronicle his wacky life for a freshman English assignment.
Author: Terry McDonell
Publisher: Vintage
ISBN: 1101970510
Category : Biography & Autobiography
Languages : en
Pages : 386
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Book Description
An Amazon Best Book of 2016 A celebration of the writing and editing life, as well as a look behind the scenes at some of the most influential magazines in America (and the writers who made them what they are). You might not know Terry McDonell, but you certainly know his work. Among the magazines he has top-edited: Outside, Rolling Stone, Esquire, and Sports Illustrated. In this revealing memoir, McDonell talks about what really happens when editors and writers work with deadlines ticking (or drinks on the bar). His stories about the people and personalities he’s known are both heartbreaking and bitingly funny—playing “acid golf” with Hunter S. Thompson, practicing brinksmanship with David Carr and Steve Jobs, working the European fashion scene with Liz Tilberis, pitching TV pilots with Richard Price. Here, too, is an expert’s practical advice on how to recruit—and keep—high-profile talent; what makes a compelling lede; how to grow online traffic that translates into dollars; and how, in whatever format, on whatever platform, a good editor really works, and what it takes to write well. Taking us from the raucous days of New Journalism to today’s digital landscape, McDonell argues that the need for clear storytelling from trustworthy news sources has never been stronger. Says Jeffrey Eugenides: “Every time I run into Terry, I think how great it would be to have dinner with him. Hear about the writers he's known and edited over the years, what the magazine business was like back then, how it's changed and where it's going, inside info about Edward Abbey, Jim Harrison, Annie Proulx, old New York, and the Swimsuit issue. That dinner is this book.”
Author: Celia Ross
Publisher: American Library Association
ISBN: 083891084X
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and libraries are at the heart of a growing need to research business questions.
Author: Celia Ross
Publisher: American Library Association
ISBN: 0838919421
Category : Language Arts & Disciplines
Languages : en
Pages : 265
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Book Description
This is the guide to keep at your side when serving business students, job-seekers, investors, or entrepreneurs in your library.
