Author: Vijay Mahajan
Publisher: Pearson Education
ISBN: 0132782154
Category : Business & Economics
Languages : en
Pages : 314
Book Description
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefine the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets become the #1 opportunity for growth.
The 86 Percent Solution
Author: Vijay Mahajan
Publisher: Pearson Education
ISBN: 0132782154
Category : Business & Economics
Languages : en
Pages : 314
Book Description
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefine the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets become the #1 opportunity for growth.
Publisher: Pearson Education
ISBN: 0132782154
Category : Business & Economics
Languages : en
Pages : 314
Book Description
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefine the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets become the #1 opportunity for growth.
Summary: The 86% Solution
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511021536
Category : Business & Economics
Languages : en
Pages : 44
Book Description
The must-read summary of Vijay Mahajan and Kamini Banga's book: "The 86% Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century". This complete summary of the ideas from Vijay Mahajan and Kamini Banga's book "The 86% Solution" shows that most global businesses have traditionally focused on selling to the developed world which contains the wealthiest 14% of the world’s population. However, the biggest marketing opportunity of the twenty-first century will be to sell to the other 86% of the population who live in developing nations. In their book, the authors explain that you need to be aware of the nine specific characteristics of emerging markets and learn the nine specific strategies. Each of these characteristics represents an opportunity to gain a competitive advantage for whichever companies come up with the most appropriate solutions. This summary reveals that the question is not whether you should be in this market, but whether you can afford not to be. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The 86% Solution" and find out how you can be a part of the commercial opportunities of the future.
Publisher: Primento
ISBN: 2511021536
Category : Business & Economics
Languages : en
Pages : 44
Book Description
The must-read summary of Vijay Mahajan and Kamini Banga's book: "The 86% Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century". This complete summary of the ideas from Vijay Mahajan and Kamini Banga's book "The 86% Solution" shows that most global businesses have traditionally focused on selling to the developed world which contains the wealthiest 14% of the world’s population. However, the biggest marketing opportunity of the twenty-first century will be to sell to the other 86% of the population who live in developing nations. In their book, the authors explain that you need to be aware of the nine specific characteristics of emerging markets and learn the nine specific strategies. Each of these characteristics represents an opportunity to gain a competitive advantage for whichever companies come up with the most appropriate solutions. This summary reveals that the question is not whether you should be in this market, but whether you can afford not to be. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The 86% Solution" and find out how you can be a part of the commercial opportunities of the future.
The 86 Percent Solution: How To Succeed In The Biggest Market Opportunity Of The Next 50 Years
Author: Mahajan
Publisher:
ISBN: 9788177580983
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9788177580983
Category :
Languages : en
Pages :
Book Description
The 86% Solution
Author:
Publisher:
ISBN: 9781775444343
Category :
Languages : en
Pages : 8
Book Description
Publisher:
ISBN: 9781775444343
Category :
Languages : en
Pages : 8
Book Description
Solutions
Author: Wilhelm Ostwald
Publisher:
ISBN:
Category : Solution (Chemistry)
Languages : en
Pages : 366
Book Description
Publisher:
ISBN:
Category : Solution (Chemistry)
Languages : en
Pages : 366
Book Description
Metal Industry
Author:
Publisher:
ISBN:
Category : Aluminum
Languages : en
Pages : 624
Book Description
Publisher:
ISBN:
Category : Aluminum
Languages : en
Pages : 624
Book Description
Metal Finishing
Author:
Publisher:
ISBN:
Category : Aluminum
Languages : en
Pages : 440
Book Description
Publisher:
ISBN:
Category : Aluminum
Languages : en
Pages : 440
Book Description
Industrial Refrigeration
Author:
Publisher:
ISBN:
Category : Cold storage
Languages : en
Pages : 472
Book Description
Publisher:
ISBN:
Category : Cold storage
Languages : en
Pages : 472
Book Description
A Laboratory Guide to the Study of Qualitative Analysis
Author: Edgar Henry Summerfield Bailey
Publisher:
ISBN:
Category : Analytical chemistry
Languages : en
Pages : 316
Book Description
Publisher:
ISBN:
Category : Analytical chemistry
Languages : en
Pages : 316
Book Description
The Pharmaceutical Journal and Pharmacist
Author:
Publisher:
ISBN:
Category : Pharmacology
Languages : en
Pages : 940
Book Description
Publisher:
ISBN:
Category : Pharmacology
Languages : en
Pages : 940
Book Description