The 25 Immutable Rules of Successful Tourism PDF Download
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Author: Roger Brooks
Publisher: Kendall Hunt Publishing Company
ISBN: 9780757506970
Category : Business & Economics
Languages : en
Pages : 62
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Book Description
Author: Roger Brooks
Publisher: Kendall Hunt Publishing Company
ISBN: 9780757506970
Category : Business & Economics
Languages : en
Pages : 62
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Book Description
Author: Roger A. Brooks
Publisher:
ISBN: 9780972485517
Category : Tourism
Languages : en
Pages : 72
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Book Description
Author: Peter U.C. Dieke
Publisher: CABI
ISBN: 1789242819
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Over the last fifty years, tourism has become firmly established as a development option around the world. Commensurate with this, the study of tourism's developmental role has also expanded significantly. There now exists a broad understanding of the policies and processes, opportunities and challenges that apply to tourism's potential contributions to development. As the tourism environment now faces numerous challenges and transformations, it is timely to reflect on contemporary understandings of the relationship between tourism and development and to consider future directions. This thought-provoking volume challenges the orthodoxy of tourism and development, highlights past and current events and considers longer term repercussions and developments. It will be a relevant and enduring resource for academics and undergraduate and postgraduate students in tourism.
Author: Cinnamon Catlin-Legutko
Publisher: Rowman Altamira
ISBN: 0759113459
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience—from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum’s good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.
Author: Cinnamon Catlin-Legutko
Publisher: Rowman Altamira
ISBN: 0759119511
Category : Communication in museums
Languages : en
Pages : 189
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Book Description
"As a small museum staff person, you are responsible for a lot, including areas outside of your expertise or training. You need a quick reference that makes the process of becoming a sustainable, valued institution less overwhelming. The Small Museum Toolkit is a collection of six books that serves as a launching point for small museum staff to pursue best practices and meet museum standards. These brief volumes address governance, financial management, human resources, audience relations, interpretation, and stewardship for small museums and historic sites." --Amazon.
Author: Terry Stevens
Publisher: eBook Partnership
ISBN: 1913634272
Category : Travel
Languages : en
Pages : 256
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Book Description
Written by Terry Stevens.The Stories Behind 50 of the World's Great Destinations.This book will give tourists and travelers a description of each of the 50 destinations with a personal explanation giving an insight as to why, and how, these destinations consistently deliver high quality visitor experiences. It aims to show the visitor how good management and an understanding of the importance of hospitality underpins the success of each destination. Tourists are now very interested in knowing more about how the places they visit are organized and how they get things right.For the tourism professional and future destination managers and marketers, the Professional Edition will have the same core content as the Consumer Edition, exploring the destinations plus a detailed analysis of international best practice in destination management written with deep insight and research supported by extensive bibliography. It will be a major reference book on successful destination management based on my 40 years working in the industry in over 55 countries.- This is not a typical language-driven, promotional bucket-list guidebook. Stevens gives these destinations real world context. He tells us its personality, its mood and not just the reason for being but its reason for resilience, perseverance and ultimate success.' Peter Greenberg, Travel Editor/CBS News
Author: Maury Forman
Publisher:
ISBN: 9781703760477
Category :
Languages : en
Pages : 210
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Book Description
The definitive guide for everyone working to make the place they call home a more vibrant, successful destination to visit, live, and invest in. Full of photographic examples, inspiring case histories, and practical steps, this book is both educational and entertaining. This indispensable guide showcases the 25 immutable, never changing rules to make your town an amazing destination.
Author:
Publisher: World Tourism Organization (Unwto)
ISBN: 9789284413119
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognising the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. The Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.
Author: Zheng Xiang
Publisher: Springer Nature
ISBN: 3030486524
Category : Business & Economics
Languages : en
Pages : 1976
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Book Description
This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.
Author: Nigel Morgan
Publisher: Routledge
ISBN: 1136411097
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
