Tendencias en la práctica profesional de la fotografia comercial-industrial y publicitaria

Tendencias en la práctica profesional de la fotografia comercial-industrial y publicitaria PDF Author: José Pascual Peset Ferrer
Publisher: Grin Publishing
ISBN: 9783640722334
Category :
Languages : de
Pages : 664

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Book Description
Tesis Doctoral / Disertación del año 2010 en eltema Medios / Comunicación - Medios impresos, prensa, Universitat Jaume, Idioma: Español, Resumen: El desarrollo de nuevas técnicas de captura, tratamiento e impresión de imágenes está provocando profundos cambios en el campo de la fotografía comercial. La fotografía aplicada, concretada en el ámbito de la fotografía comercial, se verá plenamente afectada por esta coyuntura. El objeto de la presente tesis doctoral es el estudio profundo de la actividad fotográfica en el campo de la fotografía comercial -industrial y publicitaria- desde la perspectiva de la práctica profesional, haciendo especial énfasis en las transformaciones que la tecnología digital va a aportar al desarrollo de la misma. Estos cambios, van a ser estudiados bajo dos perspectivas. Por un lado la revisión de los procedimientos y rutinas de trabajo así como los cambios en la organización productiva de las empresas dedicadas a la fotografía de producto. Por otro, las consecuencias creativas que tendrá la incorporación de las nuevas herramientas, sistemáticas de trabajo y condiciones del entorno al campo de la fotografía comercial.

Tendencias en la práctica profesional de la fotografia comercial-industrial y publicitaria

Tendencias en la práctica profesional de la fotografia comercial-industrial y publicitaria PDF Author: José Pascual Peset Ferrer
Publisher: Grin Publishing
ISBN: 9783640722334
Category :
Languages : de
Pages : 664

Get Book Here

Book Description
Tesis Doctoral / Disertación del año 2010 en eltema Medios / Comunicación - Medios impresos, prensa, Universitat Jaume, Idioma: Español, Resumen: El desarrollo de nuevas técnicas de captura, tratamiento e impresión de imágenes está provocando profundos cambios en el campo de la fotografía comercial. La fotografía aplicada, concretada en el ámbito de la fotografía comercial, se verá plenamente afectada por esta coyuntura. El objeto de la presente tesis doctoral es el estudio profundo de la actividad fotográfica en el campo de la fotografía comercial -industrial y publicitaria- desde la perspectiva de la práctica profesional, haciendo especial énfasis en las transformaciones que la tecnología digital va a aportar al desarrollo de la misma. Estos cambios, van a ser estudiados bajo dos perspectivas. Por un lado la revisión de los procedimientos y rutinas de trabajo así como los cambios en la organización productiva de las empresas dedicadas a la fotografía de producto. Por otro, las consecuencias creativas que tendrá la incorporación de las nuevas herramientas, sistemáticas de trabajo y condiciones del entorno al campo de la fotografía comercial.

Javier Vallhonrat

Javier Vallhonrat PDF Author: Javier Vallhonrat
Publisher: Actar
ISBN:
Category : Photography
Languages : en
Pages : 184

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Book Description
Javier Vallhonrat burst into the world of fashion photography in the early 1980s and rapidly codified a sensual discourse of his own, rich in cultural references. Since 1984 his work has appeared in Italian and British "Vogue" as well as a variety of other publications. He has collaborated with designers such as Christian Lacroix, Comme des Gargons, Sybilla, Jil Sander, Martine Sitbon and John Galliano. Profoundly reflective, his work combines formal investigation with a tremendous creative sensibility. This book provides the opportunity to take an emotional journey through the visual universe of Javier Vallhonrat.

Benchmarking Water Services

Benchmarking Water Services PDF Author: Enrique Cabrera Jr
Publisher: IWA Publishing
ISBN: 1843391988
Category : Science
Languages : en
Pages : 185

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Book Description
Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua

Tierra Vacante en Ciudades Latinoamericanas

Tierra Vacante en Ciudades Latinoamericanas PDF Author: Nora Clichevsky
Publisher:
ISBN: 9781558441491
Category : Land use, Urban
Languages : en
Pages : 0

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Book Description
Vacant urban land--the product of land market activity, the actions of private agents, and the policies of public agents--is an important challenge for policy makers. Vacant lots on the urban fringe and in central and interstitial areas have affected growth patterns in Latin America. Contributors to this book analyze the problems and opportunities related to vacant urban land in five cities: Buenos Aires, Argentina; Rio de Janeiro, Brazil; Quito, Ecuador; Lima, Perú; and San Salvador, El Salvador.

Democracy in Mexico

Democracy in Mexico PDF Author: Pablo González Casanova
Publisher: New York : Oxford University Press
ISBN:
Category : Mexico
Languages : en
Pages : 272

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Book Description


The Pocket Guide to Health Promotion

The Pocket Guide to Health Promotion PDF Author: Glenn Laverack
Publisher: McGraw-Hill Education (UK)
ISBN: 0335264735
Category : Medical
Languages : en
Pages : 170

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Book Description
The 'Pocket Guide to Health Promotion' is a short, punchy and practical guide aimed at students and practitioners. The book includes precise definitions and examples of key concepts and methods in health promotion practice and a chapter by chapter description of the management planning, strategy selection, implementation and evaluation of health promotion programmes. Written in an accessible and concise style, the book offers the reader a practical and flexible resource that is ideal for students and practitioners looking to plan and implement health promotion activities. A must buy for those new to health promotion or who want a pocket guide to this core health activity. "Clearly written and practical, this excellent guide will prove indispensible to practitioners of health promotion globally, and a very useful starting point for students. It will be worth buying a pocket to put it in!" David Ross, Professor of Epidemiology and International Public Health, London School of Hygiene and Tropical Medicine, UK "The Pocket Guide to Health Promotion is easy to navigate with complex concepts in health promotion explained in a user-friendly way. Whether you are practicing health promotion or studying the discipline, this will be a welcome addition to any book shelf." Dr James Woodall, Co-Director of the Centre for Health Promotion Research & Course Leader MSc Public Health, Leeds Metropolitan University, UK

The North American Mosaic

The North American Mosaic PDF Author: Commission for Environmental Cooperation (Montréal, Québec). Secretariat
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 240

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Book Description
The North American Mosaic has four overarching features. First, it is, to the extent feasible, based on comparable information on the status and trends of major indicators of the state of the environment in Canada,Mexico, and the United States. Second, the report confirms that these three countries together make up an incredibly complex, dynamic, and interconnected ecosystem in which humans play a dominant and decisive role. Third, the report raises important and sometimes disquieting questions concerning the sustainability of some current trends. Finally, the report is a reminder that our economic, social, and physical well-being are utterly dependent on the life-sustaining services provided by nature. This report emphasizes the importance of developing mutually compatible economic, social, and environmental goals and policies across the three-country region.

Pulping the South

Pulping the South PDF Author: Ricardo Carriere
Publisher: Zed Books
ISBN: 9781856494380
Category : Business & Economics
Languages : en
Pages : 290

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Book Description
The expansion of the pulp and paper industry is one of the most important causes of land and water conflicts in the South. This book examines the threat to livelihood, soil and biodiversity generated by large-scale pulpwood plantations in the South.

Mahatma Gandhi

Mahatma Gandhi PDF Author: Dennis Dalton
Publisher: Columbia University Press
ISBN: 0231530390
Category : History
Languages : en
Pages : 353

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Book Description
Dennis Dalton's classic account of Gandhi's political and intellectual development focuses on the leader's two signal triumphs: the civil disobedience movement (or salt satyagraha) of 1930 and the Calcutta fast of 1947. Dalton clearly demonstrates how Gandhi's lifelong career in national politics gave him the opportunity to develop and refine his ideals. He then concludes with a comparison of Gandhi's methods and the strategies of Martin Luther King Jr. and Malcolm X, drawing a fascinating juxtaposition that enriches the biography of all three figures and asserts Gandhi's relevance to the study of race and political leadership in America. Dalton situates Gandhi within the "clash of civilizations" debate, identifying the implications of his work on continuing nonviolent protests. He also extensively reviews Gandhian studies and adds a detailed chronology of events in Gandhi's life.

Analytic Activism

Analytic Activism PDF Author: David Karpf
Publisher: Oxford University Press
ISBN: 0190266155
Category : Political Science
Languages : en
Pages : 225

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Book Description
Among the ways that digital media has transformed political activism, the most remarkable is not that new media allows disorganized masses to speak, but that it enables organized activist groups to listen. Beneath the waves of e-petitions, "likes," and hashtags lies a sea of data - a newly quantified form of supporter sentiment - and advocacy organizations can now utilize new tools to measure this data to make decisions and shape campaigns. In this book, David Karpf discusses the power and potential of this new "analytic activism," exploring the organizational and media logics that determine how digital inputs shape the choices that political campaigners make. He provides the first careful analysis of how organizations like Change.org and Upworthy.com influence the types of political narratives that dominate our Facebook newsfeeds and Twitter timelines, and how MoveOn.org and its "netroots" peers use analytics to listen more effectively to their members and supporters. As well, he identifies the boundaries that define the scope of this new style of organized citizen engagement. But also raising a note of caution, Karpf identifies the dangers and limitations in putting too much faith in these new forms of organized listening.