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Author: Peter Guber
Publisher: Crown Currency
ISBN: 0307587975
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Author: Peter Guber
Publisher: Crown Currency
ISBN: 0307587975
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Author: Jack Gantos
Publisher: Farrar, Straus and Giroux (Byr)
ISBN: 0374304564
Category : Juvenile Nonfiction
Languages : en
Pages : 225
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Book Description
Acclaimed author Jack Gantos's guide to becoming the best brilliant writer.
Author: Janice Hardy
Publisher: Fiction University Press
ISBN: 9780991536436
Category : Language Arts & Disciplines
Languages : en
Pages : 136
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Book Description
This book looks at what affects told prose and when telling is the right thing to do. It also explores aspects of writing that aren't technically telling, but are connected to told prose and can make prose feel told, such as infodumps, description, and backstory.
Author: Winona Guo
Publisher: Penguin
ISBN: 059333017X
Category : Social Science
Languages : en
Pages : 401
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Book Description
An eye-opening exploration of race in America In this deeply inspiring book, Winona Guo and Priya Vulchi recount their experiences talking to people from all walks of life about race and identity on a cross-country tour of America. Spurred by the realization that they had nearly completed high school without hearing any substantive discussion about racism in school, the two young women deferred college admission for a year to collect first-person accounts of how racism plays out in this country every day--and often in unexpected ways. In Tell Me Who You Are, Guo and Vulchi reveal the lines that separate us based on race or other perceived differences and how telling our stories--and listening deeply to the stories of others--are the first and most crucial steps we can take towards negating racial inequity in our culture. Featuring interviews with over 150 Americans accompanied by their photographs, this intimate toolkit also offers a deep examination of the seeds of racism and strategies for effecting change. This groundbreaking book will inspire readers to join Guo and Vulchi in imagining an America in which we can fully understand and appreciate who we are.
Author: John Powell
Publisher: Zondervan
ISBN: 0006281052
Category : Communication
Languages : en
Pages : 116
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Book Description
Discusses the basic psychological principles of interpersonal relationships.
Author: Bill Tell
Publisher: Tyndale House Publishers, Inc.
ISBN: 1612918204
Category : Religion
Languages : en
Pages : 222
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Book Description
There's Good News for the Weary Call it burnout, a spiritual breakdown, or a personal crisis, the toll of Bill Tell's decades of successful ministry finally caught up with him. Incapacitated and depressed, he found that the road to recovery began at the cross. To his delight, healing opened new freedoms as he embraced the gospel in new ways. Lay It Down: Living in the Freedom of the Gospel is a bold declaration of the overwhelming grace of God. More than merely saving us in our sin, by grace God delivers us from it, making us new creations and treating us accordingly--no matter what. For a generation of Christians who have learned a gospel of performance and striving, Lay It Down offers the good news of the grace that is already ours in Christ.
Author: Ingrid Sundberg
Publisher: Simon and Schuster
ISBN: 1481437429
Category : Fiction
Languages : en
Pages : 432
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Book Description
"Marion is hiding a secret from her past and Kurt is trying to figure out how to recover from his mother's death as they both find solace in each other."--
Author: Joseph Sarosy
Publisher: Harvest
ISBN: 0358449278
Category : Education
Languages : en
Pages : 217
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Book Description
What you hold in your hands is not a collection of stories. It is a simple, yet revolutionary method to create your own.
Author: Tricia Rose
Publisher: Macmillan + ORM
ISBN: 1429923458
Category : Social Science
Languages : en
Pages : 434
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Book Description
The Sexual Lives of Black Women, In Their Own Words In a culture driven by sexual and racial imagery, very few honest conversations about race, gender, and sexuality actually take place. In their absence, commonly held perceptions of black women as teenage mothers, welfare recipients, mammies, or exotic sexual playthings remain unchanged. For fear that telling their stories will fulfill society's implicit expectations about their sexuality, most black women have retreated into silence. Tricia Rose seeks to break this silence and jump-start a dialogue by presenting, for the first time, the sexual testimonies of black women. Spanning a broad range of ages, levels of education, and socioeconomic backgrounds, twenty women, in their own words, talk with startling honesty about sex, love, family, relationships, and intimacy. Their stories dispel prevailing myths and provide revealing insights into how black women navigate the complex terrain of sexuality. Nuanced, rich, and powerful, Longing to Tell will be required reading for anyone interested in issues of race and gender.
Author: M. H. Clark
Publisher: Compendium Publishing & Communications
ISBN: 9781943200979
Category : Family & Relationships
Languages : en
Pages : 0
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Book Description
There are friends who simply make life better. They fill your life with laughter and turn ordinary days into lasting memories. Ive Been Meaning to Tell You honors those treasured friendships you cant imagine life without. Narrated by a delightful lightning bug and bumblebee pair, this gift book tells the joyful story of friendship through playful illustrations and heartfelt sentiments.
