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Author: Joseph Sugarman
Publisher: Delstar Pub
ISBN: 9781891686108
Category : Business & Economics
Languages : en
Pages : 315
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Book Description
Joseph Sugarman, recognized as one of the nation's top direct marketers in catalogs & in print advertising, took his knowledge & experience & entered the new field of infomercials in 1987, becoming one of its pioneers. His first 30-minute commercial for BluBlocker(R) sunglasses became a major success & he continued producing, directing & appearing in 13 other commercials during the next seven years. Television Secrets for Marketing Success tells the story of his infomercial experience & how he soon became a successful marketer on QVC, the home shopping channel. The book has useful tips on applying the principles & techniques of successful print advertising to make TV work even more effectively as a marketing medium. He talks candidly about his failures as well as his successes, how he launched one of QVC's most successful promotions, how he created & built BluBlocker(R) sunglasses into a nationally recognized brand name, & how he effectively used TV marketing to influence over 10 million customers to buy his products. Insider tips & personal experiences highlight Sugarman's successful career in television selling. Back cover quotes by Doug Briggs, QVC President, the Wall Street Journal & Forbes magazine.
Author: Joseph Sugarman
Publisher: Delstar Pub
ISBN: 9781891686108
Category : Business & Economics
Languages : en
Pages : 315
Get Book
Book Description
Joseph Sugarman, recognized as one of the nation's top direct marketers in catalogs & in print advertising, took his knowledge & experience & entered the new field of infomercials in 1987, becoming one of its pioneers. His first 30-minute commercial for BluBlocker(R) sunglasses became a major success & he continued producing, directing & appearing in 13 other commercials during the next seven years. Television Secrets for Marketing Success tells the story of his infomercial experience & how he soon became a successful marketer on QVC, the home shopping channel. The book has useful tips on applying the principles & techniques of successful print advertising to make TV work even more effectively as a marketing medium. He talks candidly about his failures as well as his successes, how he launched one of QVC's most successful promotions, how he created & built BluBlocker(R) sunglasses into a nationally recognized brand name, & how he effectively used TV marketing to influence over 10 million customers to buy his products. Insider tips & personal experiences highlight Sugarman's successful career in television selling. Back cover quotes by Doug Briggs, QVC President, the Wall Street Journal & Forbes magazine.
Author: Steven Dworman
Publisher: Steven Dworman Enterprises, Incorporated
ISBN: 9780972643801
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
20th Anniversary of Infomercials Marked By Tell-All Book of Industry Secrets. Whether you love them or hate them, they've become an integral part of our television experience. They've told us everything we ever wanted to know about slicing, dicing, slimming, and toning. From BluBlocker sunglasses to the Psychic Friends Network, they've managed to capture our interest and our dollars for the last twenty years while introducing us to innovative products and some entertaining personalities . . . But wait, there's more! In Steven Dworman's new book $12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales, the entrepreneurs behind this truly American phenomenon reveal the successes and failures that made direct response television what it is today. Written in an interview format, the book presents the personal experiences of twenty-three of the industry's leaders in their own words. "This invaluable information has never been publicly shared before, " states author Steven Dworman. "But what is truly extraordinary is the entrepreneurs personal story of starting with nothing and building $100 million dollar and up businesses!" The passion of each of these individuals comes through clearly in the interviews, whether its for the product, the marketing process, or for free enterprise generally. The story of Jay Kordich, whose Juiceman infomercial was the culmination of a very personal 40 year mission to promote the value of juicing, is truly inspiring. Readers looking for technical information will not be disappointed. Candid conversations reveal each insider's personal successes and failures while passing along tips and tricks of the trade. In a particularly interesting section of his interview, Tony Robbins shares his experience with a specific focus group and breaks down the lessons learned. Although the book primarily focuses on network and cable TV infomercials, Marjorie Poore's interview outlines the more subtle methods used by public broadcasting for product tie-ins. The book concludes with an interview with Bill Guthy and Greg Renker of industry heavy-hitter Guthy-Renker. Currently marketing the Proactiv skin care line, Principal Secret, Personal Power and Windsor Pilates, made their garage business into a $1 billion per year concern solely through direct response marketing. The interview includes their strategy for success, and offers their view of the future of direct response television. Author biography: In the burgeoning field of infomercials, Steve Dworman has emerged as the industry expert. In 1991 he began publishing "The Infomercial Marketing Report," a monthly subscription newsletter read in over 20 countries worldwide. He also published with Adweek Magazines, "Adweek's Direct Response Television Sourcebook." Having produced and run his own direct response television campaigns, Dworman learned all aspects of the industry. He has consulted with Fortune 500 companies such as Procter & Gamble, Estee Lauder, Mattel, Avon, Apple Computer, Microsoft, and many others. He's been quoted by over 3,000 news sources including: Wall Street Journal, Los Angeles Times, The Economist, The New York Times, CNN, The Washington Post, The Chicago Tribune to name just a few. He has a key eye for picking products and was responsible for many huge successes in the industry such as Total Gym, which grossed close to $1 billion in sales. Dworman served served as President and Founder of DMMO, the Digital Media Marketing Organization with members such as, Eastman Kodak, Technicolor, Warner Home Media, Sony Digital, and JVC amongst many other leading companies. In 2001 he wrote & directed a feature film entitled, Divorce: the Musical. The film was featured on CNN, and in a front-page story in The Los Angeles Times. He created a series of Health Book infomercials with Hugh Downs that grossed over $300 million utilizing the info contained within this book.
Author: Joseph Sugarman
Publisher: Delstar Pub
ISBN: 9781891686092
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Includes capsules of experiences marketing products in addition to "writing the script, producing, directing, editing, buying media, testing, back-end sales, dealing with knockoffs, and many other techniques ... used in the production of half-hour infomercials"--Jacket.
Author: James Stephenson
Publisher: Entrepreneur Press
ISBN: 1613080433
Category : Business & Economics
Languages : en
Pages : 564
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Book Description
The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Author: Louis Cheskin
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 312
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Book Description
Author: Susan Tyler Eastman
Publisher: Taylor & Francis
ISBN: 1136024816
Category : Language Arts & Disciplines
Languages : en
Pages : 352
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Book Description
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Author: Batt Johnson
Publisher: iUniverse
ISBN: 0595130372
Category : Performing Arts
Languages : en
Pages : 346
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Book Description
Rich and Famous in Thirty Seconds is written by a veteran of more than thirty years in show business and is filled with inside secrets and helpful tips, many not taught in university programs. It has in-depth interviews with successful actors, teachers, agents, and casting directors. Special chapters on marketing, getting jobs, and actor’s tax deductions provide stimulating insight. Additional chapters are dedicated to broadcasters, models, and children who want to succeed in the fun and lucrative business of TV commercials. This book will help you develop highly marketable skills, maximize your potential, avoid pitfalls, and profit in the process.
Author: Joseph Sugarman
Publisher:
ISBN: 9781891686061
Category : Advertising, Direct-mail
Languages : en
Pages : 0
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Book Description
Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines.
Author: Robert W. Bly
Publisher: Penguin
ISBN: 9780028642109
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author: Zameer Ahmed Shaikh
Publisher: Zameer Ahmed Shaikh
ISBN:
Category : Business & Economics
Languages : en
Pages : 139
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Book Description
"The Secret Journey of Marketing" is an all-encompassing guide that covers the fundamentals, strategies, and career opportunities within the dynamic field of marketing. Whether you're a seasoned marketer or just starting, this book provides valuable insights and practical knowledge to help you excel in the ever-evolving marketing landscape. The book begins with an Introduction to Marketing, offering a comprehensive overview of the discipline. It explores the core principles of marketing and their application across various industries. By understanding the fundamentals, readers can build a solid foundation for their marketing endeavors. The 8Ps of Marketing, a popular marketing framework, is thoroughly discussed. This model covers the key components of marketing, including product, price, place, promotion, people, process, physical evidence, and positioning. Readers gain a deep understanding of how each element contributes to successful marketing campaigns and overall business strategy. "The Secret Journey of Marketing" dives into the world of Traditional Marketing, exploring tried-and-true methods that have long been employed by marketers. It covers traditional advertising channels, such as print, television, radio, and direct mail, and highlights their strengths and limitations in today's digital age. Digital Marketing takes center stage as the book delves into the power of online platforms and techniques. Readers learn about search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising. The book emphasizes the importance of leveraging digital channels effectively to reach and engage target audiences. Marketing Strategy is a crucial aspect of any successful marketing campaign. This book offers valuable insights into crafting effective marketing strategies, including market research, consumer segmentation, branding, storytelling, and persuasive copywriting. It emphasizes the significance of data-driven decision-making and analytics in optimizing marketing efforts. To understand the context and evolution of marketing, the book explores the History of Marketing. It delves into the origins of marketing and examines how it has evolved in response to societal changes and technological advancements. This historical perspective provides readers with a broader understanding of the field. Lastly, "The Secret Journey of Marketing" sheds light on the numerous Career Opportunities available in marketing. It highlights the diverse roles and responsibilities within the industry, ranging from brand management to digital marketing, market research, advertising, and public relations. Readers gain valuable insights into the skills and qualifications required for various marketing careers. Overall, "The Secret Journey of Marketing" is a comprehensive resource that equips readers with the knowledge and tools necessary to succeed in the competitive field of marketing. By combining theory with practical application, this book empowers marketers to develop effective strategies, leverage digital platforms, and make data-driven decisions. Whether you're a professional marketer or aspiring to enter the field, this book serves as an invaluable guide to achieving marketing success.
