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Author: B.J. Fogg
Publisher: Elsevier
ISBN: 0080479944
Category : Computers
Languages : en
Pages : 311
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Book Description
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.* Filled with key term definitions in persuasive computing*Provides frameworks for understanding this domain*Describes real examples of persuasive technologies
Author: B.J. Fogg
Publisher: Elsevier
ISBN: 0080479944
Category : Computers
Languages : en
Pages : 311
Get Book Here
Book Description
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.* Filled with key term definitions in persuasive computing*Provides frameworks for understanding this domain*Describes real examples of persuasive technologies
Author: Mark Warschauer
Publisher: MIT Press
ISBN: 0262303698
Category : Technology & Engineering
Languages : en
Pages : 221
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Book Description
Much of the discussion about new technologies and social equality has focused on the oversimplified notion of a "digital divide." Technology and Social Inclusion moves beyond the limited view of haves and have-nots to analyze the different forms of access to information and communication technologies. Drawing on theory from political science, economics, sociology, psychology, communications, education, and linguistics, the book examines the ways in which differing access to technology contributes to social and economic stratification or inclusion. The book takes a global perspective, presenting case studies from developed and developing countries, including Brazil, China, Egypt, India, and the United States. A central premise is that, in today's society, the ability to access, adapt, and create knowledge using information and communication technologies is critical to social inclusion. This focus on social inclusion shifts the discussion of the "digital divide" from gaps to be overcome by providing equipment to social development challenges to be addressed through the effective integration of technology into communities, institutions, and societies. What is most important is not so much the physical availability of computers and the Internet but rather people's ability to make use of those technologies to engage in meaningful social practices.
Author: Nelly Oudshoorn
Publisher: MIT Press
ISBN: 0262651092
Category : Technology & Engineering
Languages : en
Pages : 353
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Book Description
Users have become an integral part of technology studies. The essays in this volume look at the creative capacity of users to shape technology in all phases, from design to implementation. Using a variety of theoretical approaches, including a feminist focus on users and use (in place of the traditional emphasis on men and machines), concepts from semiotics, and the cultural studies view of consumption as a cultural activity, these essays examine what users do with technology and, in turn, what technology does to users. The contributors consider how users consume, modify, domesticate, design, reconfigure, and resist technological development—and how users are defined and transformed by technology. The essays in part I show that resistance to and non-use of a technology can be a crucial factor in the eventual modification and improvement of that technology; examples considered include the introduction of the telephone into rural America and the influence of non-users of the Internet. The essays in part II look at advocacy groups and the many kinds of users they represent, particularly in the context of health care and clinical testing. The essays in part III examine the role of users in different phases of the design, testing, and selling of technology. Included here is an enlightening account of one company's design process for men's and women's shavers, which resulted in a "Ladyshave" for users assumed to be technophobes. Taken together, the essays in How Users Matter show that any understanding of users must take into consideration the multiplicity of roles they play—and that the conventional distinction between users and producers is largely artificial.
Author: Leo Laporte
Publisher: New Riders
ISBN: 9780789728296
Category : Computers
Languages : en
Pages : 558
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Book Description
This follow-up to the smash hit "Poor Leo's 2002 Computer Almanac" includes all-new content. This includes an entire page dedicated to each weekday with special tips for Windows( and Mac( users, laptop tips; expanded coverage of consumer technologies such as Pocket PCs, cell phones, MP3 players, and more.
Author: World Economic Forum
Publisher: Oxford University Press, USA
ISBN: 9780195173611
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
The Global information Technology is published by the World Economics Forum where it is a special project within the framework of the Global Competitiveness Programme. The GITR is the result of a collaboration between the World Economics Forum, infoDev and INSEAD. Firs published in 2001, The global Information Technology Report has become the most authoritative and comprehensive assessment of the networked readiness of national economies araund the world. The Report has since expanded its coverage this year to 102 countries, The Report, which captures new insights and best serve as a tollo for policymakers and business leaders. The overall goal of the Reports is to establish a process whereby key stakeholders con evaluate progress on a continual basis.
Author: Henry William Chesbrough
Publisher: Harvard Business Press
ISBN: 9781422102831
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
"Based on the author's extensive field research, academic study, and professional experience, Open Innovation calls for revolutionary organizing principles for managing research and innovation. Through descriptions of the innovation processes of Xerox, IBM, Proctor & Gamble, and other firms, Henry Chesbrough shows you the principles of open innovation in practice."--BOOK JACKET.
Author:
Publisher:
ISBN:
Category : Technology
Languages : en
Pages : 1454
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 174
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Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author: Hossein Bidgoli
Publisher: John Wiley & Sons
ISBN: 0471689971
Category : Business & Economics
Languages : en
Pages : 979
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Book Description
The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.
Author: World Economic Forum
Publisher: Oxford University Press, USA
ISBN: 9780195161694
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Comprehensive assessment of networked readiness, covering eighty-two of the leading economies of the world.
