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Author: Kate O'Neill
Publisher: Independently Published
ISBN: 9781719881562
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Technology drives the future we create. But are we steering that technology in directions that create that future in the best way, for the most people? In her new book
Author: Kate O'Neill
Publisher: Independently Published
ISBN: 9781719881562
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Technology drives the future we create. But are we steering that technology in directions that create that future in the best way, for the most people? In her new book
Author: Greg Epstein
Publisher: MIT Press
ISBN: 0262379759
Category : Social Science
Languages : en
Pages : 367
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Book Description
An urgently needed exploration of global technology worship, and a measured case for skepticism and agnosticism as a way of life, from the New York Times–bestselling author of Good without God. Today’s technology has overtaken religion as the chief influence on twenty-first century life and community. In Tech Agnostic, Harvard and MIT’s influential humanist chaplain Greg Epstein explores what it means to be a critical thinker with respect to this new faith. Encouraging readers to reassert their common humanity beyond the seductive sheen of “tech,” this book argues for tech agnosticism—not worship—as a way of life. Without suggesting we return to a mythical pre-tech past, Epstein shows why we must maintain a freethinking critical perspective toward innovation until it proves itself worthy of our faith or not. Epstein asks probing questions that center humanity at the heart of engineering: Who profits from an uncritical faith in technology? How can we remedy technology’s problems while retaining its benefits? Showing how unbelief has always served humanity, Epstein revisits the historical apostates, skeptics, mystics, Cassandras, heretics, and whistleblowers who embody the tech reformation we desperately need. He argues that we must learn how to collectively demand that technology serve our pursuit of human lives that are deeply worth living. In our tumultuous era of religious extremism and rampant capitalism, Tech Agnostic offers a new path forward, where we maintain enough critical distance to remember that all that glitters is not gold—nor is it God.
Author: Zontee Hou
Publisher: Kogan Page Publishers
ISBN: 1398614610
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles of persuasion, behavioral economics and industry research, this book provides readers with an actionable blueprint for how to implement a customer-centric approach to marketing that will drive results. The book is broken into six parts that detail everything from what data is most valuable for personalization to how to build a data-driven marketing team that's prepared for the next five years and beyond. Each chapter includes actionable insights to guide marketers as they implement a data-driven personalization approach to their strategy. The chapters also focus on hands-on tactics like identifying messages that will move the needle with customers, how to generate seamless omnichannel experiences and how to balance personalization with data privacy. The book features case studies from top brands, including FreshDirect, Target, Adobe, Cisco and Spotify.
Author: Nicholas Carr
Publisher: W. W. Norton & Company
ISBN: 0393254550
Category : Technology & Engineering
Languages : en
Pages : 331
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Book Description
A freewheeling, sharp-shooting indictment of a tech-besotted culture. With razor wit, Nicholas Carr cuts through Silicon Valley’s unsettlingly cheery vision of the technological future to ask a hard question: Have we been seduced by a lie? Gathering a decade’s worth of posts from his blog, Rough Type, as well as his seminal essays, Utopia Is Creepy is “Carr’s best hits for those who missed the last decade of his stream of thoughtful commentary about our love affair with technology and its effect on our relationships” (Richard Cytowic, New York Journal of Books). Carr draws on artists ranging from Walt Whitman to the Clash, while weaving in the latest findings from science and sociology. Carr’s favorite targets are those zealots who believe so fervently in computers and data that they abandon common sense. Cheap digital tools do not make us all the next Fellini or Dylan. Social networks, diverting as they may be, are not vehicles for self-enlightenment. And “likes” and retweets are not going to elevate political discourse. Utopia Is Creepy compels us to question the technological momentum that has trapped us in its flow. “Resistance is never futile,” argues Carr, and this book delivers the proof.
Author: Anthony B. Pinn
Publisher: Palgrave Macmillan
ISBN: 9783319317137
Category : Philosophy
Languages : en
Pages : 0
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Book Description
This book interrogates the ways in which new technological advances impact the thought and practices of humanism. Chapters investigate the social, political, and cultural implications of the creation and use of advanced forms of technology, examining both defining benefits and potential dangers. Contributors also discuss technology’s relationship to and impact on the shifting definitions we hold for humankind. International and multi-disciplinary in nature and scope, the volume presents an exploration of humanism and technology that is both racially diverse and gender sensitive. With great depth and self-awareness, contributors offer suggestions for how humanists and humanist organizations might think about and relate to technology in a rapidly changing world. More broadly, the book offers a critical humanistic interrogation of the concept of “progress” especially as it relates to technological advancement.
Author: Kate O'Neill
Publisher: Ko Insights
ISBN: 9780692732267
Category :
Languages : en
Pages : 224
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Book Description
The distinction between "online" and "offline," between "digital" and "physical," once seemingly unambiguous, has begun to blur thanks to the ubiquity of smartphones and personal location data, ad and experience targeting, connected devices, wearable technology, the Internet of Things, and additive capabilities like 3-D printing. The biggest business opportunities for innovative experiences, according to digital marketing expert and "tech humanist" Kate O'Neill, will come from blending the physical and digital worlds intentionally to create a meaningful and integrated human experience. And to do that, we must recognize that human motivations connect these worlds through a transactional data layer, and create experiences with respect for the humanity represented by that data. In looking at the opportunities presented by the convergence of physical and digital, O'Neill also examines the underlying meaning of place, as well as the abundant metaphors of place already in use in digital experience, and how we can shape our audiences' experiences more meaningfully in alignment with our own business objectives. Executives, strategists, marketers, city planners, and anyone who creates experiences for humans will take away valuable insights from this book.
Author: Kate O'Neill
Publisher:
ISBN: 9781737187806
Category :
Languages : en
Pages :
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Book Description
Author: Paul Leinwand
Publisher: Harvard Business Press
ISBN: 1647822335
Category : Business & Economics
Languages : en
Pages : 147
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Book Description
Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
Author: Klaus Schwab
Publisher: Crown Currency
ISBN: 1524758876
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.
Author: Deborah Westphal
Publisher: Unnamed Press
ISBN: 9781951213244
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
How did some countries like South Korea catapult into the future? They hired Toffler Associates, and in this book, their CEO shares how companies and individuals can be more forward-thinking and more humanitarian
