Author: Atanu Adhikari
Publisher: Springer
ISBN: 3319526979
Category : Business & Economics
Languages : en
Pages : 94
Book Description
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Instructor's Manual for Strategic Marketing Cases in Emerging Markets
Author: Atanu Adhikari
Publisher: Springer
ISBN: 3319526979
Category : Business & Economics
Languages : en
Pages : 94
Book Description
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Publisher: Springer
ISBN: 3319526979
Category : Business & Economics
Languages : en
Pages : 94
Book Description
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Teacher's Manual to Accompany Essentials of Marketing, Revised Edition
Author: Edmund Jerome McCarthy
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 538
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 538
Book Description
Dimensions of Learning Teacher's Manual, 2nd ed.
Author: Robert J. Marzano
Publisher: ASCD
ISBN: 1416613447
Category : Education
Languages : en
Pages : 375
Book Description
The premise of Dimensions of Learning an instructional framework founded on the best of what researchers and theorists know about learning is that five types, or dimensions, of thinking are essential to successful learning. These are (1) positive attitudes and perceptions about learning, (2) thinking involved in acquiring and integrating knowledge, (3) thinking involved in extending and refining knowledge, (4) thinking involved in using knowledge meaningfully, and (5) productive habits of mind. Dimensions of Learning is a valuable tool for reorganizing curriculum, instruction, and assessment. The authors discuss each of the five dimensions in detail and describe hundreds of teaching strategies that support them for example, how to help students construct meaning for declarative knowledge, internalize procedural knowledge, and see the relevance of what they are expected to learn. The authors provide many examples at the elementary and secondary classroom levels. Teachers of grades K-12 can use this information to improve teaching and learning in any content area. Note: This product listing is for the Adobe Acrobat (PDF) version of the book.
Publisher: ASCD
ISBN: 1416613447
Category : Education
Languages : en
Pages : 375
Book Description
The premise of Dimensions of Learning an instructional framework founded on the best of what researchers and theorists know about learning is that five types, or dimensions, of thinking are essential to successful learning. These are (1) positive attitudes and perceptions about learning, (2) thinking involved in acquiring and integrating knowledge, (3) thinking involved in extending and refining knowledge, (4) thinking involved in using knowledge meaningfully, and (5) productive habits of mind. Dimensions of Learning is a valuable tool for reorganizing curriculum, instruction, and assessment. The authors discuss each of the five dimensions in detail and describe hundreds of teaching strategies that support them for example, how to help students construct meaning for declarative knowledge, internalize procedural knowledge, and see the relevance of what they are expected to learn. The authors provide many examples at the elementary and secondary classroom levels. Teachers of grades K-12 can use this information to improve teaching and learning in any content area. Note: This product listing is for the Adobe Acrobat (PDF) version of the book.
A Medical Teacher's Manual for Success
Author: Helen M. Shields
Publisher: JHU Press
ISBN: 0801899370
Category : Medical
Languages : en
Pages : 295
Book Description
Although most medical school faculty members are required to teach, the standard medical school curriculum doesn't tell them how to do it well. This book does. An award-winning clinician-teacher, Helen M. Shields has spent her career training future doctors, researchers, and medical school instructors. Here she shares classroom-tested methods for developing, implementing, and evaluating effective curricula for medical students. Shields's five steps emphasize • extensive behind-the-scenes preparation, with a focus on visualizing both one's own performance and the desired student feedback • clear and logical presentations that match the material being taught • controlled exploration of topics through prepared questions and management of group dynamics • reinforcement of important concepts throughout the teaching session • a five-minute summary of take-home points Shields's easy-to-follow guide discusses what teachers should do—and what they should not do. She provides pertinent beginning-of-chapter questions, sample teaching materials, tips for last-minute assignments, and other pearls of wisdom. Shields also describes the methods of dynamic and effective instructors, offers a step-by-step approach to preparation and presentation, and relates proven ways to address a variety of expected and unexpected situations. Innovative and practical, A Medical Teacher's Manual for Success is an essential resource for medical school faculty members who want to teach well.
Publisher: JHU Press
ISBN: 0801899370
Category : Medical
Languages : en
Pages : 295
Book Description
Although most medical school faculty members are required to teach, the standard medical school curriculum doesn't tell them how to do it well. This book does. An award-winning clinician-teacher, Helen M. Shields has spent her career training future doctors, researchers, and medical school instructors. Here she shares classroom-tested methods for developing, implementing, and evaluating effective curricula for medical students. Shields's five steps emphasize • extensive behind-the-scenes preparation, with a focus on visualizing both one's own performance and the desired student feedback • clear and logical presentations that match the material being taught • controlled exploration of topics through prepared questions and management of group dynamics • reinforcement of important concepts throughout the teaching session • a five-minute summary of take-home points Shields's easy-to-follow guide discusses what teachers should do—and what they should not do. She provides pertinent beginning-of-chapter questions, sample teaching materials, tips for last-minute assignments, and other pearls of wisdom. Shields also describes the methods of dynamic and effective instructors, offers a step-by-step approach to preparation and presentation, and relates proven ways to address a variety of expected and unexpected situations. Innovative and practical, A Medical Teacher's Manual for Success is an essential resource for medical school faculty members who want to teach well.
Digital Marketing Fundamentals (Student Edition)
Author: Adam Wilkins
Publisher:
ISBN: 9781523939572
Category :
Languages : en
Pages : 176
Book Description
Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical terms
Publisher:
ISBN: 9781523939572
Category :
Languages : en
Pages : 176
Book Description
Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical terms
Building Academic Vocabulary
Author: Robert J. Marzano
Publisher:
ISBN: 9781418949860
Category :
Languages : en
Pages :
Book Description
In Building Academic Vocabulary: Teacher s Manual, Robert J. Marzano and Debra J. Pickering give teachers a practical way to help students master academic vocabulary. Research has shown that when teachers, schools, and districts take a systematic approach to helping students identify and master essential vocabulary and concepts of a given subject area, student comprehension and achievement rises. In the manual, readers will find the following tools: * A method to help teachers, schools, and districts determine which academic vocabulary terms are most essential for their needs * A six-step process for direct instruction in subject area vocabulary * A how-to to help students use the Building Academic Vocabulary: Student Notebook. The six-step method encourages students to learn critical academic vocabulary by connecting these terms to prior knowledge using linguistic and non-linguistic means that further encourage the refinement and deepening of their understanding. * Suggestions for tailoring academic vocabulary procedures for English Language Learners. * Samples and blackline masters for a variety of review activities and games that reinforce and refine student understanding of the academic terms and concepts they learn. The book also includes a list of 7, 923 vocabulary terms culled from the national standards documents and other publications, organized into 11 subject areas and 4 grade-level categories. Building Academic Vocabulary: Teacher s Manual puts into practice the research and ideas outlined in Marzano s previous book Building Background Knowledge for Academic Achievement. Using the teacher s manual and vocabulary notebooks, educators can guide students in using tools and activities that will help them deepen their own understanding of critical academic vocabulary--the building blocks for achievement in each discipline.
Publisher:
ISBN: 9781418949860
Category :
Languages : en
Pages :
Book Description
In Building Academic Vocabulary: Teacher s Manual, Robert J. Marzano and Debra J. Pickering give teachers a practical way to help students master academic vocabulary. Research has shown that when teachers, schools, and districts take a systematic approach to helping students identify and master essential vocabulary and concepts of a given subject area, student comprehension and achievement rises. In the manual, readers will find the following tools: * A method to help teachers, schools, and districts determine which academic vocabulary terms are most essential for their needs * A six-step process for direct instruction in subject area vocabulary * A how-to to help students use the Building Academic Vocabulary: Student Notebook. The six-step method encourages students to learn critical academic vocabulary by connecting these terms to prior knowledge using linguistic and non-linguistic means that further encourage the refinement and deepening of their understanding. * Suggestions for tailoring academic vocabulary procedures for English Language Learners. * Samples and blackline masters for a variety of review activities and games that reinforce and refine student understanding of the academic terms and concepts they learn. The book also includes a list of 7, 923 vocabulary terms culled from the national standards documents and other publications, organized into 11 subject areas and 4 grade-level categories. Building Academic Vocabulary: Teacher s Manual puts into practice the research and ideas outlined in Marzano s previous book Building Background Knowledge for Academic Achievement. Using the teacher s manual and vocabulary notebooks, educators can guide students in using tools and activities that will help them deepen their own understanding of critical academic vocabulary--the building blocks for achievement in each discipline.
Managing Marketing in the 21st Century
Author: Noel Capon
Publisher: Ingram
ISBN: 9780983330042
Category : Business & Economics
Languages : en
Pages : 595
Book Description
Publisher: Ingram
ISBN: 9780983330042
Category : Business & Economics
Languages : en
Pages : 595
Book Description
Instructor's Manual to Accompany Marketing Concepts and Decision Making
Author: Robin Peterson
Publisher: West Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 448
Book Description
Publisher: West Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 448
Book Description
Catalog of Copyright Entries. Third Series
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1482
Book Description
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1482
Book Description
Principles of Marketing
Author: John F. Tanner, Jr.
Publisher: Ingram
ISBN: 9781936126293
Category :
Languages : en
Pages :
Book Description
Publisher: Ingram
ISBN: 9781936126293
Category :
Languages : en
Pages :
Book Description