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Author: Clint White
Publisher: Simon and Schuster
ISBN: 195467628X
Category : Business & Economics
Languages : en
Pages : 153
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Book Description
“…illuminates one of the most misunderstood aspects of launching a company and should allow countless entrepreneurs to sleep better at night.” — Scott Stedman, serial entrepreneur and author of Mouse, a novel. (Greenleaf Book Group) Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand. Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren’t brands. They are tattoos. Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful. Drawing upon research, psychology, and decades of experience, Tattoos, Not Brands: An Entrepreneur’s Guide to Smart Marketing and Business Building offers an innovative approach to marketing. It includes simple steps to prepare for success and identify the approach to marketing that will best work for you and your vision. Each chapter concludes with a few simple questions or exercises to help you discover the right tattoo for your business. In Tattoos, Not Brands, you’ll learn: The tried and true foundational basics of marketing and how to make them work for your unique business or endeavor Identify your tattoo type and how to achieve authenticity with your customers and clients How to show off your tattoo and bring it to market–successfully “A must-read for anyone who is looking to grow a business, organization, or movement. Full of smart practical guidance that reverberates universally—from luxury goods to social impact and everything in between.” — Avenue Magazine
Author: Clint White
Publisher: Simon and Schuster
ISBN: 195467628X
Category : Business & Economics
Languages : en
Pages : 153
Get Book Here
Book Description
“…illuminates one of the most misunderstood aspects of launching a company and should allow countless entrepreneurs to sleep better at night.” — Scott Stedman, serial entrepreneur and author of Mouse, a novel. (Greenleaf Book Group) Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand. Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren’t brands. They are tattoos. Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful. Drawing upon research, psychology, and decades of experience, Tattoos, Not Brands: An Entrepreneur’s Guide to Smart Marketing and Business Building offers an innovative approach to marketing. It includes simple steps to prepare for success and identify the approach to marketing that will best work for you and your vision. Each chapter concludes with a few simple questions or exercises to help you discover the right tattoo for your business. In Tattoos, Not Brands, you’ll learn: The tried and true foundational basics of marketing and how to make them work for your unique business or endeavor Identify your tattoo type and how to achieve authenticity with your customers and clients How to show off your tattoo and bring it to market–successfully “A must-read for anyone who is looking to grow a business, organization, or movement. Full of smart practical guidance that reverberates universally—from luxury goods to social impact and everything in between.” — Avenue Magazine
Author: Sam de Brito
Publisher: Penguin Group Australia
ISBN: 1742286992
Category : Family & Relationships
Languages : en
Pages : 125
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Book Description
'You won't find a singsong entry in this book that says, 'Magic happens' or 'Climb a tree with a child.' There are no pictures of cuddly animals . . . It's the stuff I wish somebody, anybody, had told me twenty years ago.' No tattoos before you're thirty is a collection of witty, modern truths aimed more towards the realities of everyday life than the value of eating your greens. It's fun, irreverent and crammed with insight into contemporary life. Visit Sam's blog, All Men are Liars at theage.com.au
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Publisher:
ISBN:
Category :
Languages : en
Pages : 32
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Book Description
Author: U.S. Department of the Army
Publisher: Simon and Schuster
ISBN: 1634509579
Category : History
Languages : en
Pages : 434
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Book Description
A comprehensive guide for the ultimate guardians of American freedom—the U.S. soldier. The Soldier’s Guide applies to every soldier in the Army—active, reserve, and National Guard—in every rank and specialty. It condenses important information from a number of U.S. Army regulations, field manuals, and other publications into one crucial volume. This manual describes the soldier’s role in the Army and the soldier’s obligations. Other subject areas are Army history, training, and professional development. This manual also describes standards in appearance and conduct and selected individual combat tasks that are important for every soldier to master. Written to answer the many questions asked by soldiers of all ranks in the Army, it covers everything from the history and traditions of the American military to training and service benefits. Find out about such ideals as The Warrior Ethos that drive soldiers during a mission and the Army’s values of loyalty, duty, respect, selfless service, honor, integrity, personal courage, and discipline. In addition, sections cover ethical reasoning, the basic principles of war, military courtesies, individual combat skills, and more. This guide will clarify and reinforce standards and help prepare any soldier to assume a leadership position. Skyhorse Publishing is proud to publish a range of books for readers interested in military tactics and skills. We publish content provided by or of interest to the U.S. Army, Army Rangers, the U.S. Navy, Navy SEALs, the U.S. Air Force, the U.S. Marine Corps, and the Department of Defense. Our books cover topics such as survival, emergency medicine, weapons, guns, weapons systems, hand-to-hand combat, and more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.
Author: Denise Wymore
Publisher: Booksurge Publishing
ISBN: 9781419623813
Category : Business & Economics
Languages : en
Pages : 113
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Book Description
What is it about the Harley Davidson tattoo that makes it so distinctive? Why has it been so successful in the Corporate World? Denise Wymore, author of Tattoos: Ultimate Proof of a Successful Brand, lists five steps to becoming tattoo-worthy and successful as an entrepreneur. Following these easy steps could be the keys to your success.
Author: Col. Stephen E. Wright USAF (Ret.)
Publisher: Stackpole Books
ISBN: 0811713776
Category : Reference
Languages : en
Pages : 442
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Book Description
Air Force officers of all ranks, from cadets to generals, both active duty and reserves, will find this revised edition essential reading for a successful career. Fully updated with the latest changes to Air Force policy and procedure, this military reference guide includes: • Current guidelines for training, conduct, pay and benefits, decorations and awards, and more • Extensive updates to uniforms and insignia • Information on family services and benefits • Revised charts, illustrations, and sample forms
Author: Aviva Yael
Publisher: Grand Central Publishing
ISBN: 0446537322
Category : Humor
Languages : en
Pages : 144
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Book Description
Dr. Phil, Gay Unicorns, and Jesus Christ... They're all tattooed on someone's ass. Or face, or whatever. Remember that time you were wasted and thought it would be a good idea to get a tattoo on your leg of Maury Povich shaking hands with Sasquatch, but your friends talked you out of it at the last second? Well, some people don't have any friends... Aviva Yael and P. M. Chen spent a year going to tattoo conventions and tattoo studios all over the country, chasing, stalking, e-mailing, calling, interviewing, ambushing, and hunting down whomever they could in order to find the most insane tattoos out there. What started out as a joke in a bar became a year-long tattoo safari that's presented here in all its full color, balls-to-the-wall, train-wreck/beauty-pageant glory.
Author: Stephen Brown
Publisher: SAGE
ISBN: 1473987288
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Author: Thomas J. Cutler
Publisher: Naval Institute Press
ISBN: 1612519768
Category : Reference
Languages : en
Pages : 563
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Book Description
From the days of oars and coal-fired engines to the computerized era of the 21st century, The Bluejacket’s Manual has been an essential part of the American Sailor’s sea bag for over one hundred years, serving as an introduction to the Navy for new recruits and as a reference book for Sailors of all ranks. Written by a Sailor whose decades of naval service included sea duty in patrol craft, destroyers, cruisers, and aircraft carriers as both an officer and a “white hat,” this newest edition has been overhauled to reflect the current state of the ever-evolving United States Navy and includes chapters on ships and aircraft, uniforms, weapons, damage control, communications, naval customs and ceremonies, security, leadership, pay and benefits, naval missions, military fundamentals, and seamanship. Since Lieutenant Ridley McLean wrote the first edition of this perennial classic, the Navy has grown from fledgling sea power to master of the world’s oceans, and both technology and American culture have changed in ways probably unimaginable in his day. Although The Bluejacket’s Manual has necessarily evolved (through more than twenty revisions) to reflect those changes, its original purpose has remained steadfastly on course. Like its predecessors, this new edition makes no attempt to be a comprehensive textbook on all things naval—to do so today would require a multivolume set that would defy practicality—but it continues to serve two very important purposes. First, it serves as a primer that introduces new recruits to their Navy and helps them make the transition from civilian to Sailor. Second, it serves as a handy reference that Sailors can rely on as a ready source of basic information as they continue their service, whether for only one “hitch” or for an entire career. To that end, this 25th edition has been reorganized to more efficiently reflect those dual purposes, with the first part of the book consisting of “Chapters” that provide introductions and basic explanations that Sailors new to the Navy will find most helpful, and the second part consisting of “Tabs” that deal with specifics—often mere tables—that seasoned Sailors will find useful for reference purposes. Also unique to this latest edition has been the creation of an accompanying website that will serve to keep the book current and provide valuable supplementary material. In total, this latest edition of a recognized Navy classic continues to serve today’s “Bluejackets” and “Old Salts” in the traditional manner while providing a fresh approach that will be welcomed by potential recruits, Navy buffs, and a growing number of Bluejacket Manual collectors.
Author: Jeffrey C. Benton
Publisher: Stackpole Books
ISBN: 0811740064
Category : History
Languages : en
Pages : 394
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Book Description
• U.S. Air Force organizations and types of assignments • Duties and responsibilities • Privileges, benefits, and restrictions • Customs and courtesies • Career development and promotion • Pay and allowances • Command and leadership • Uniforms and insignia • Complete data on Air Force installations worldwide • Extensive references to regulations and other information Updated to reflect changes in the military in general and the Air Force in particular, this new edition of Air Force Officer's Guide contains professional materials needed for a successful career as an Air Force officer, from cadet to general, both active duty and reserves.
