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Author: Harish Bhat
Publisher: Penguin Random House India Private Limited
ISBN: 9391149294
Category : Self-Help
Languages : en
Pages : 225
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Book Description
A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; meeting a 'relatively unknown young monk' who later went on to be known as Swami Vivekananda; a photograph that Kalpana Chawla carried along with her on her first mission into space; the fascinating story of the first-ever Indian team at the Olympics; how 'OK TATA' made its way to the back of millions of trucks on the Indian highways, and many more. #Tatastories is a collection of little-known tales of individuals, events and places from the Tata Group that have shaped the India we live in today.
Author: Harish Bhat
Publisher: Penguin Random House India Private Limited
ISBN: 9391149294
Category : Self-Help
Languages : en
Pages : 225
Get Book Here
Book Description
A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; meeting a 'relatively unknown young monk' who later went on to be known as Swami Vivekananda; a photograph that Kalpana Chawla carried along with her on her first mission into space; the fascinating story of the first-ever Indian team at the Olympics; how 'OK TATA' made its way to the back of millions of trucks on the Indian highways, and many more. #Tatastories is a collection of little-known tales of individuals, events and places from the Tata Group that have shaped the India we live in today.
Author: Harish Bhat
Publisher: Penguin UK
ISBN: 8184758707
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise—a combination of being pioneering, purposive, principled and ‘not perfect’.
Author: Girish Kuber
Publisher: Harper Collins
ISBN: 935277938X
Category : Biography & Autobiography
Languages : en
Pages : 307
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Book Description
| WINNER OF THE GAJA CAPITAL BUSINESS BOOK PRIZE 2019 | The nineteenth century was an exciting time of initiative and enterprise around the world. If John D. Rockefeller was creating unimagined wealth in the United States that he would put to the service of the nation, a Parsi family with humble roots was doing the same in India. In 1822, a boy was born in a priestly household in Gujarat's Navsari village. Young Nusserwanji knew early on that his destiny lay beyond his village and decided to head for Bombay to start a business - the first in his family to do so. He had neither higher education nor knowledge of business matters, just a burning passion to carve a path of his own. What Nusserwanji started as a cotton trading venture, his son Jamsetji, born in the same year as Rockefeller, grew into a multifaceted business, turning around sick textile mills, setting up an iron and steel company, envisioning a cutting-edge institute of higher learning, building a world-class hotel, and earning himself the title of the 'Bhishma Pitamah of Indian Industry'. Stewarded ably over the decades by Jamsetji's sons Dorabji and Ratanji, the charismatic and larger-than-life JRD, and thereafter the more business-like Ratan, the Tata group today is a 110-billion-dollar empire. The Tatas is their story. But it is more than just a history of the industrial house; it is an inspiring account of India in the making. It chronicles how each generation of the family invested not only in the expansion of its own business interests but also in nation building. Few know, for instance, that the first hydel power project in the world was conceived of and built by the Tatas. Nor that some radical labour concepts such as eight-hour work shifts were born in India, at the Tata mill in Nagpur. The Tata Cancer Research Centre, the Indian Institute of Science, the Tata Institute of Fundamental Research, as also the national carrier Air India - the family has a long, rich and unrivalled legacy. The Tatas is a tribute to a line of visionaries who have a special place in the hearts and minds of ordinary Indians. Written by seasoned journalist Girish Kuber, this is also the only book that tells the complete Tata story spanning almost two hundred years.
Author: R M Lala
Publisher: Penguin UK
ISBN: 8184753314
Category : Biography & Autobiography
Languages : en
Pages : 544
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Book Description
An exhaustive and unforgettable portrait of India's greatest and most respected industrialist. Written with J.R.D. Tata's co-operation, this superb biography tells the J.R.D. story from his birth to 1993, the year in which he died in Switzerland. The book is divided into four parts: Part I deals with the early years, from J.R.D's birth in France in 1904 to his accession to the chairmanship of Tatas, India's largest industrial conglomerate, at the age of thirty-four; Part II looks at his forty-six years in Indian aviation (the lasting passion of J.R.D's life) which led to the initiation of the Indian aviation industry and its development into one of India's success stories; Part III illuminates his half-century-long stint as the outstanding personality of Indian industry; and Part IV unearths hitherto unknown details about the private man and the public figure, including glimpses of his long friendships with such people as Jawaharlal Nehru, Mahatma Gandhi, Indira Gandhi and his association with celebrities in India and abroad.
Author: Harish Bhat
Publisher: Penguin UK
ISBN: 9351183025
Category : Business & Economics
Languages : en
Pages : 29
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Book Description
All that glitters is not gold, but Tanishq was determined to give India as much gold as its heart desired—and for that, it needed to glitter. It is no secret that Tanishq is one of the most successful jewellery stores in India today, but, at the beginning, as a first attempt at corporatizing the jewellery business, there were many challenges that the company had to face. The very first being, how could people trust a gold merchant if it was not a family business? Overcoming outdated dogmas about how a jewellery business should function, Xerxes Desai, the founder, would have to go quite a way until they could make it big in the market. In this detailed account of Tanishq's journey, Desai tells Bhat how his company arrived at its path to success. Read on, as Harish Bhat, brand custodian of the Tata Group, describes an account that will definitely inspire entrepreneurs, and those aspiring to become one, to create and preserve a successful business empire.
Author: Harish Bhat
Publisher: Random House India
ISBN: 9385990888
Category : Literary Collections
Languages : en
Pages : 299
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Book Description
‘Out of curiosity comes everything’ – Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing.
Author: Mircea Raianu
Publisher: Harvard University Press
ISBN: 067498451X
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
An eye-opening portrait of global capitalism spanning 150 years, told through the history of the Tata corporation. Nearly a century old, the grand faade of Bombay House is hard to miss in the historic business district of Mumbai. This is the iconic global headquarters of the Tata Group, a multinational corporation that produces everything from salt to software. After getting their start in the cotton and opium trades, the Tatas, a Parsi family from Navsari, Gujarat, ascended to commanding heights in the Indian economy by the time of independence in 1947. Over the course of its 150-year history Tata spun textiles, forged steel, generated hydroelectric power, and took to the skies. It also faced challenges from restive workers fighting for their rights and political leaders who sought to curb its power. In this sweeping history, Mircea Raianu tracks the fortunes of a family-run business that was born during the high noon of the British Empire and went on to capture the worldÕs attention with the headline-making acquisition of luxury car manufacturer Jaguar Land Rover. The growth of Tata was a complex process shaped by world historical forces: the eclipse of imperial free trade, the intertwined rise of nationalism and the developmental state, and finally the return of globalization and market liberalization. Today Tata is the leading light of one of the worldÕs major economies, selling steel, chemicals, food, financial services, and nearly everything else, while operating philanthropic institutions that channel expert knowledge in fields such as engineering and medicine. Based on painstaking research in the companyÕs archive, Tata elucidates how a titan of industry was created and what lessons its story may hold for the future of global capitalism.
Author: Harish Bhat
Publisher: Penguin UK
ISBN: 9351183068
Category : Business & Economics
Languages : en
Pages : 27
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Book Description
On 12 November 2008, Tata Steel was awarded the prestigious Deming Prize. Being one of the most difficult awards to win, the Deming Prize is one of its kind and is awarded to a company recognizing the quality of work done. There's a lot that goes into making a company so well-organized that it becomes worthy of winning the Deming Prize and no one knows that better than the managing director of Tata Steel at that time, B. Muthuraman. In Tata Steel Wins the Deming Prize, the MD not only describes how he heard the news and how much it meant for him to have won this award, but also throws light on what goes into the process of creating an organization that works in an efficient manner. Read on, as Harish Bhat, brand custodian of the Tata Group, talks about the company’s victory and how they set about achieving this goal.
Author: DK
Publisher: Penguin
ISBN: 1465457755
Category : History
Languages : en
Pages : 756
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Book Description
Learn about the origins of our species and all things revolution in The History Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about History in this overview guide to the subject, great for novices looking to find out more and experts wishing to refresh their knowledge alike! The History Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of History, with: - Easy to navigate step-by-step summaries that explain each historical theme - Packed with facts, charts, timelines and graphs to help explain core concepts - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The History Book is a captivating introduction to the key events that have shaped society, from the dawn of civilization to the modern culture of today. Here you’ll discover the stories of important historical events and turning points, and the leaders, thinkers, and heroes involved, through exciting text and bold graphics. Your History Questions, Simply Explained This book will outline big ideas, themes and events of world history, from the founding of Baghdad and the colonization of the Americas, to the inception of Buddhism. If you thought it was difficult to learn about the milestones that have shaped civilization, The History Book presents key information in an easy to follow layout. Here you’ll learn about early humans, the empires of ancient history, the voyages of discovery to the tumultuous birth of nationalism, and the violence of two world wars. The Big Ideas Series With millions of copies sold worldwide, The History Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.
Author:
Publisher: Portfolio/Penguin
ISBN: 9780670091751
Category : Business enterprises
Languages : en
Pages : 0
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Book Description
