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Author: Anindya Ghose
Publisher: MIT Press
ISBN: 0262340410
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Author: Anindya Ghose
Publisher: MIT Press
ISBN: 0262340410
Category : Business & Economics
Languages : en
Pages : 242
Get Book
Book Description
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Author: Katrinell M. Davis
Publisher: UNC Press Books
ISBN: 1469662116
Category : Social Science
Languages : en
Pages : 281
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Book Description
After a cascade of failures left residents of Flint, Michigan, without a reliable and affordable supply of safe drinking water, citizens spent years demanding action from their city and state officials. Complaints from the city's predominantly African American residents were ignored until independent researchers confirmed dangerously elevated blood lead levels among Flint children and in the city's tap water. Despite a 2017 federal court ruling in favor of Flint residents who had demanded mitigation, those efforts have been incomplete at best. Assessing the challenges that community groups faced in their attempts to advocate for improved living conditions, Tainted Tap offers a rich analysis of conditions and constraints that created the Flint water crisis. Katrinell Davis contextualizes the crisis in Flint's long and troubled history of delivering essential services, the consequences of regional water-management politics, and other forms of systemic neglect that impacted the working-class community's health and well-being. Using ethnographic and empirical evidence from a range of sources, Davis also sheds light on the forms of community action that have brought needed changes to this underserved community.
Author: Karen Lynn Williams
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395720868
Category : Juvenile Fiction
Languages : en
Pages : 52
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Book Description
After selling oranges in the market, a Haitian mother and daughter have enough money to ride the tap-tap, a truck that picks up passengers and lets them off when they bang on the side of the vehicle.
Author: Wallace Fairfax
Publisher:
ISBN: 9781495089404
Category : Music
Languages : en
Pages : 0
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Book Description
Includes three inserts with removable facsimile memorabilia.
Author: Leo Dillon
Publisher: Scholastic Inc.
ISBN: 9780590478830
Category : Juvenile Nonfiction
Languages : en
Pages : 56
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Book Description
In illustrations and rhyme describes the dancing of Bill "Bojangles" Robinson, one of the most famous tap dancers of all time. A brief Afterword outlines his career.
Author: Rusty E. Frank
Publisher: William Morrow
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 346
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Book Description
Presents the voices and memories of thirty American tap dance stars, and includes a comprehensive listing of tap acts, recordings, and films
Author: William D Arand
Publisher:
ISBN:
Category :
Languages : en
Pages : 392
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Book Description
Ash's life is anything but normal these days.Having unlocked his Dantian, he's grown in power. Grown to the point where he has others that depend on him for that power.In this world of martial arts, only the strong and the ruthless survive.Everyone else is merely a stepping stone on their path of Cultivation, or an obstacle to be overcome.Or knocked down.A world where the strong rule, and the weak die.Utilizing the Hall, the voice in his head that calls itself Locke, and all the powers available to him, Ash has begun his own journey of Cultivation.Except that as a Fated One, his journey is a narrow and winding path between two cosmic forces. Each one vying for dominance.And that has nothing to do with what Locke has planned for him.This is his second step in his life as a Cultivator. Overcoming his first tribulation, and solidifying his Dantian.This is a VeilVerse novel.Warning and minor spoiler: This novel contains graphic violence, undefined relationships/a full harem, unconventional opinions/beliefs, and a hero who is tactful as a dog at a cat show. Read at your own risk.
Author: Inc Sterling Publishing Co.
Publisher: Sterling Children's Books
ISBN: 9781454918745
Category : Dance
Languages : en
Pages : 0
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Book Description
"In this book, 20 simple words or phrases--like stomp, heel stand, and rehearsal--are paired with colorful photos to illustrate beginning tap dance concepts"--
Author: Salina Yoon
Publisher: Balzer + Bray
ISBN: 9780062286840
Category : Juvenile Fiction
Languages : en
Pages : 0
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Book Description
In this interactive video-game-inspired picture book perfect for fans of Press Here and Tap the Magic Tree, Blip needs to reach the bar to win his game—but he needs the reader’s help. If he wins, he gets a surprise! Tap, tickle, and shake Blip. Tilt, turn, and bounce Blip. Help Blip win the game in this spirited interactive book, perfect for reading—and playing—again and again!
Author: Emma Garcia
Publisher: All about Sounds
ISBN: 9781907967672
Category : Juvenile Fiction
Languages : en
Pages : 0
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Book Description
Shows a variety of tools, the sounds they make, and what they can build.
