Tales of advertising told by advertisers

Tales of advertising told by advertisers PDF Author: Fidel del Castillo Díaz
Publisher: ESIC Editorial
ISBN: 8417914056
Category : Business & Economics
Languages : en
Pages : 162

Get Book Here

Book Description
-Uf! another advertising manual... -Yes, another manual. But this one is different. To with, with Plato's permission, it is a book written in the form of a question/answer, almost a conversation. With this we are going to try to make it a little more enjoyable and even put a spark of humor in it. But beyond the form, is a manual written by eight advertising professionals, professionals who have been working for years in their respective positions ... An advertiser's communications director, an advertising agency director, a creative director, a media director, an account director, a strategic planning director, an expert in advertising law and a creative innovation director tell us what their vision is of the work they do, the functioning of the agency and advertising in general. The advertising told by advertisers is, in addition to a tautology, an unorthodox manual academically speaking but very instructive of how they think, how they work and how they live advertising professionals.

Tales of advertising told by advertisers

Tales of advertising told by advertisers PDF Author: Fidel del Castillo Díaz
Publisher: ESIC Editorial
ISBN: 8417914056
Category : Business & Economics
Languages : en
Pages : 162

Get Book Here

Book Description
-Uf! another advertising manual... -Yes, another manual. But this one is different. To with, with Plato's permission, it is a book written in the form of a question/answer, almost a conversation. With this we are going to try to make it a little more enjoyable and even put a spark of humor in it. But beyond the form, is a manual written by eight advertising professionals, professionals who have been working for years in their respective positions ... An advertiser's communications director, an advertising agency director, a creative director, a media director, an account director, a strategic planning director, an expert in advertising law and a creative innovation director tell us what their vision is of the work they do, the functioning of the agency and advertising in general. The advertising told by advertisers is, in addition to a tautology, an unorthodox manual academically speaking but very instructive of how they think, how they work and how they live advertising professionals.

Reality In Advertising

Reality In Advertising PDF Author: Rosser Reeves
Publisher: Lulu.com
ISBN: 1387028049
Category : Business & Economics
Languages : en
Pages : 123

Get Book Here

Book Description
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

Sold on Language

Sold on Language PDF Author: Julie Sedivy
Publisher: John Wiley & Sons
ISBN: 1119996082
Category : Psychology
Languages : en
Pages : 383

Get Book Here

Book Description
As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]

Fairy Tales Told Again

Fairy Tales Told Again PDF Author: Author of Little Red Shoes
Publisher:
ISBN:
Category : Fairy tales
Languages : en
Pages : 160

Get Book Here

Book Description


Fourth Estate

Fourth Estate PDF Author:
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 924

Get Book Here

Book Description


The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed...

The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed... PDF Author: Dr. Robert C. Worstell
Publisher: Lulu.com
ISBN: 1312100192
Category : Business & Economics
Languages : en
Pages : 358

Get Book Here

Book Description
Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.

Storyscaping

Storyscaping PDF Author: Gaston Legorburu
Publisher: John Wiley & Sons
ISBN: 1118871235
Category : Business & Economics
Languages : en
Pages : 291

Get Book Here

Book Description
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com

The Advertising Age Encyclopedia of Advertising

The Advertising Age Encyclopedia of Advertising PDF Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754

Get Book Here

Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Jack Tales and Mountain Yarns

Jack Tales and Mountain Yarns PDF Author: Orville Hicks
Publisher: Berghahn Books
ISBN: 9781933251653
Category : Fiction
Languages : en
Pages : 204

Get Book Here

Book Description
"Orville Hicks has enthralled audiences beyond the porches of Beech Mountain, North Carolina, for more than two decades. Jack Tales and Mountain Yarns captures the voice of the master storyteller in more than twenty transcribed stories, paired with lively pencil sketches. Having grown up in a hollow, he knows the mountain setting and his clever character Jack"--Provided by publisher.

The Owner's Manual for the Brain

The Owner's Manual for the Brain PDF Author: Pierce J. Howard
Publisher: Wildcat Publishing Company
ISBN:
Category : Family & Relationships
Languages : en
Pages : 840

Get Book Here

Book Description
Since the first edition of The Owner's Manual, Dr. Howard has appeared on Oprah , conducted countless seminars and added new topics and 300+ pages of new brain research to the book.