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Author: Fidel del Castillo Díaz
Publisher: ESIC Editorial
ISBN: 8417914056
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
-Uf! another advertising manual... -Yes, another manual. But this one is different. To with, with Plato's permission, it is a book written in the form of a question/answer, almost a conversation. With this we are going to try to make it a little more enjoyable and even put a spark of humor in it. But beyond the form, is a manual written by eight advertising professionals, professionals who have been working for years in their respective positions ... An advertiser's communications director, an advertising agency director, a creative director, a media director, an account director, a strategic planning director, an expert in advertising law and a creative innovation director tell us what their vision is of the work they do, the functioning of the agency and advertising in general. The advertising told by advertisers is, in addition to a tautology, an unorthodox manual academically speaking but very instructive of how they think, how they work and how they live advertising professionals.
Author: Fidel del Castillo Díaz
Publisher: ESIC Editorial
ISBN: 8417914056
Category : Business & Economics
Languages : en
Pages : 162
Get Book Here
Book Description
-Uf! another advertising manual... -Yes, another manual. But this one is different. To with, with Plato's permission, it is a book written in the form of a question/answer, almost a conversation. With this we are going to try to make it a little more enjoyable and even put a spark of humor in it. But beyond the form, is a manual written by eight advertising professionals, professionals who have been working for years in their respective positions ... An advertiser's communications director, an advertising agency director, a creative director, a media director, an account director, a strategic planning director, an expert in advertising law and a creative innovation director tell us what their vision is of the work they do, the functioning of the agency and advertising in general. The advertising told by advertisers is, in addition to a tautology, an unorthodox manual academically speaking but very instructive of how they think, how they work and how they live advertising professionals.
Author: Rosser Reeves
Publisher: Lulu.com
ISBN: 1387028049
Category : Business & Economics
Languages : en
Pages : 123
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Book Description
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Author:
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ISBN:
Category : Journalism
Languages : en
Pages : 924
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 780
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Book Description
Author:
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ISBN:
Category : Advertising
Languages : en
Pages : 1284
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Book Description
Author: Gergana Apostolova
Publisher: Trafford Publishing
ISBN: 1425123058
Category : Fiction
Languages : en
Pages : 136
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Book Description
Interactive eco fantasies of rich color, scent and emotion: involving wild and daring adventures of the mind. Unbound by convention - proto-novel. Tales to be retold in any form.
Author: Dr. Robert C. Worstell
Publisher: Lulu.com
ISBN: 1312100192
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.
Author: Melissa Feinberg
Publisher: Oxford University Press
ISBN: 019064463X
Category : Performing Arts
Languages : en
Pages : 257
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Book Description
While the Cold War governments of Eastern Europe operated within the confines of the Soviet worldview, their peoples confronted the narratives of both East and West. From the Soviet Union and its satellites, they heard of a West dominated by imperialist warmongers and of the glorious future only Communism could bring. A competing discourse emanated from the West, claiming that Eastern Europe was a totalitarian land of captive slaves, powerless in the face of Soviet aggression. In Curtain of Lies, Melissa Feinberg conducts a timely examination into the nature of truth, using the political culture of Eastern Europe during the Cold War as her foundation. Focusing on the period between 1948 and 1956, she looks at how the "truth" of Eastern Europe was delineated by actors on both sides of the Iron Curtain. Feinberg offers a fresh interpretation of the Cold War as a shared political environment, exploring the ways in which ordinary East Europeans interacted with these competing understandings of their homeland. She approaches this by looking at the relationship between the American-sponsored radio stations broadcast across the Iron Curtain and the East European émigrés they interviewed as sources on life under Communism. Feinberg's careful analysis reveals that these parties developed mutually reinforced assumptions about the meaning of Communism, helping to create the evidentiary foundation for totalitarian interpretations of Communist rule in Eastern Europe. In bridging the geopolitical and the individual, Curtain of Lies provides a perspective that is both innovative in its methodology and indispensable to its field.
Author: Don Lane
Publisher: Xlibris Corporation
ISBN: 1436341418
Category : Biography & Autobiography
Languages : en
Pages : 449
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Book Description
This manuscript is a collection of short stories that were originally prepared as part of a radio program that began in the early 1980's as a summer informational and educational program for Tahoe area residents and visitors. Between 1982 and 1985, the author presented over a hundred live radio features about Tahoe's history and the environment over Tahoe radio station KTHO. Lane returned to the radio airways in 1995, this time with Tahoe radio station KOWL-AM-1490, and has since broadcast over 3000 radio tales: "Don Lanes Tales of Tahoe." The book is a distinctive collection of short stories about the colorful people, the characters, the dreamers and schemers that lived and worked in and around Lake Tahoe and the Sierras during the pioneer days of the Gold Rush and during the Comstock Years...people like Mark Twain, Joaquin Murrieta, and Lola Montez. It is also a collection of true stories about the unheralded pioneer men and women that were in their own simple way, inspiring. There are also tales about historic events in our region's diverse history and off-beat tales about ghosts, bandits and even about true love. The collection of tales weaves serious history with light-hearted stories without editorializing or fictionalizing by the author, as the emphasis has been on historical integrity and authenticity. The stories have been gathered from historical journals, diaries, museum collections, archives and history records. The stories are both entertaining and educational, and hopefully will provide insight into a time long past, and provide a greater awareness and appreciation for the people that have been forgotten over the years as time has passed by.
Author: Julie Sedivy
Publisher: John Wiley & Sons
ISBN: 1119996082
Category : Psychology
Languages : en
Pages : 383
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Book Description
As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]
