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Author: Rob Janoff
Publisher:
ISBN: 9781911221616
Category : Design
Languages : en
Pages : 140
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Book Description
How do you brand a revolution? In his engaging new book, Taking a Bite out of the Apple: A Graphic Designer's Tale, Rob Janoff - designer of the world-famous Apple logo - shares what it was like to live through the heady days of the home computer revolution. From his fateful meeting with Steve Jobs in Silicon Valley as a young art director in 1977, to his current position heading up an international branding company with his Australian business partner, Rob's career continues with its focus on distilling a client's business personality into a memorable icon. Taking a Bite out of the Apple is an intimate view into how Rob's design for a young, start-up company became a defining moment in a long career. After working on national brands like Apple, IBM, Intel, Kraft and Kleenex at top US agencies, Rob now enjoys working with a diversity of companies from Japan, Italy, Australia, China and the UK. Telling the true tale of how the globally loved icon came to be, Rob offers insight and inspiration to young people considering the field of graphic design - and to the young at heart who share his love of memorable graphics. Reviewed By Jack Magnus for Readers' Favorite Taking a Bite Out of the Apple: A Graphic Designer's Tale (Hearing Others' Voices) is a nonfiction memoir for young adults written by Rob Janoff. While he had gone to college to study industrial design, Janoff was more intrigued by the creative possibilities that graphic design seemed to offer. Indeed, his whole outlook on the world seemed to point him in that direction. He had had some success in designing logos for new tech companies when he went to work for the Regis McKenna Agency in Silicon Valley. That tech experience led his boss, Regis McKenna, to offer him a somewhat off-the-wall assignment. Janoff's mind was far away as his boss discussed the assignment, but eventually the words "apple" and "computers" broke through his distraction. Janoff even knew of Steve Jobs, the iconic inventor who, with his partner, had turned a garage into the birthplace of the personal computer. But how to render Steve's concepts into a logo? Janoff's mind kept toying with the idea, his hand quickly sketching and erasing ideas as they paraded through his imagination. Then he hit on it. Rob Janoff's nonfiction memoir for young adults, Taking a Bite Out of the Apple: A Graphic Designer's Tale, is a beautifully written and fascinating account by the designer of the world-famous Apple logo. Anyone who loves computers and has an interest in how the personal computer came to be will have as much fun reading this book as I did. But there's more to this memoir than tech history. Janoff's description of how he tackled the project, working feverishly with a bowl of apples as inspiration is a joy to read. Any creative person should find Janoff's story inspiring, and his smooth conversational style makes following along as he works towards that one perfect image a grand and entertaining experience. Taking a Bite Out of the Apple: A Graphic Designer's Tale is most highly recommended.
Author: Rob Janoff
Publisher:
ISBN: 9781911221616
Category : Design
Languages : en
Pages : 140
Get Book Here
Book Description
How do you brand a revolution? In his engaging new book, Taking a Bite out of the Apple: A Graphic Designer's Tale, Rob Janoff - designer of the world-famous Apple logo - shares what it was like to live through the heady days of the home computer revolution. From his fateful meeting with Steve Jobs in Silicon Valley as a young art director in 1977, to his current position heading up an international branding company with his Australian business partner, Rob's career continues with its focus on distilling a client's business personality into a memorable icon. Taking a Bite out of the Apple is an intimate view into how Rob's design for a young, start-up company became a defining moment in a long career. After working on national brands like Apple, IBM, Intel, Kraft and Kleenex at top US agencies, Rob now enjoys working with a diversity of companies from Japan, Italy, Australia, China and the UK. Telling the true tale of how the globally loved icon came to be, Rob offers insight and inspiration to young people considering the field of graphic design - and to the young at heart who share his love of memorable graphics. Reviewed By Jack Magnus for Readers' Favorite Taking a Bite Out of the Apple: A Graphic Designer's Tale (Hearing Others' Voices) is a nonfiction memoir for young adults written by Rob Janoff. While he had gone to college to study industrial design, Janoff was more intrigued by the creative possibilities that graphic design seemed to offer. Indeed, his whole outlook on the world seemed to point him in that direction. He had had some success in designing logos for new tech companies when he went to work for the Regis McKenna Agency in Silicon Valley. That tech experience led his boss, Regis McKenna, to offer him a somewhat off-the-wall assignment. Janoff's mind was far away as his boss discussed the assignment, but eventually the words "apple" and "computers" broke through his distraction. Janoff even knew of Steve Jobs, the iconic inventor who, with his partner, had turned a garage into the birthplace of the personal computer. But how to render Steve's concepts into a logo? Janoff's mind kept toying with the idea, his hand quickly sketching and erasing ideas as they paraded through his imagination. Then he hit on it. Rob Janoff's nonfiction memoir for young adults, Taking a Bite Out of the Apple: A Graphic Designer's Tale, is a beautifully written and fascinating account by the designer of the world-famous Apple logo. Anyone who loves computers and has an interest in how the personal computer came to be will have as much fun reading this book as I did. But there's more to this memoir than tech history. Janoff's description of how he tackled the project, working feverishly with a bowl of apples as inspiration is a joy to read. Any creative person should find Janoff's story inspiring, and his smooth conversational style makes following along as he works towards that one perfect image a grand and entertaining experience. Taking a Bite Out of the Apple: A Graphic Designer's Tale is most highly recommended.
Author: Chrisann Brennan
Publisher: Macmillan
ISBN: 1250038766
Category : Biography & Autobiography
Languages : en
Pages : 320
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Book Description
An intimate look at the life of Steve Jobs by the mother of his first child providing rare insight into Jobs's formative, lesser-known years Steve Jobs was a remarkable man who wanted to unify the world through technology. For him, the point was to set people free with tools to explore their own unique creativity. Chrisann Brennan knows this better than anyone. She met him in high school, at a time when Jobs was passionately aware that there was something much bigger to be had out of life, and that new kinds of revelations were within reach. The Bite in the Apple is the very human tale of Jobs's ascent and the toll it took, told from the author's unique perspective as his first girlfriend, co-parent, friend, and—like many others—object of his cruelty. Brennan writes with depth and breadth, and she doesn't buy into all the hype. She talks with passion about an idealistic young man who was driven to change the world, about a young father who denied his own child, and about a man who mistook power for love. Chrisann Brennan's intimate memoir provides the reader with a human dimension to Jobs' myth. Finally, a book that reveals a more real Steve Jobs.
Author: Lennie Goodings
Publisher: Oxford University Press, USA
ISBN: 0198828756
Category : Literary Collections
Languages : en
Pages : 321
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Book Description
'The moment I got my job at Virago in 1978 I knew it would be a long time before I would leave. I certainly wouldn't have had the brazen hope then-only twenty-five and very recently new to Britain-that I would ever become the Publisher, but I did know that I had found my home: where books, ideas, politics, imagination, feminism, and business was the air we breathed . . .' A Bite of the Apple is part-memoir, part history of Virago, and part thoughts on over forty years of feminist publishing. This is the story of how the authors and staff who, driven by passion, conviction and excitement, have made Virago Press one of the most important and influential English-language publishers in the world. Lennie Goodings has been with the iconic press founded by Carmen Callil almost since the start. First a publicist and then for over twenty years, publisher and editor, she has worked with extraordinary authors: Margaret Atwood, Marilynne Robinson, Sarah Waters, Linda Grant, Natasha Walter, Naomi Wolf and Maya Angelou among many others. Virago has been a life-changer for Lennie Goodings - but certainly not only for her. Following the chronology of the press and the enormous breadth of the Virago titles published over these years, she sets her story in the context of feminism, and segues into thoughts on editing, post-feminism, reading, breaking boundaries, and the Virago Modern Classics. Virago lives within the tension between idealism and pragmatism; between sisterhood and celebrity; between watching feminism wax and wane at the same time as knowing so many of the battles are still to be won. This book is about how it felt to be there. A Bite of the Apple is a celebration of writing, of publishing, and of reading.
Author: Laura F. Stec
Publisher: Gibbs Smith Publishers
ISBN: 9781423603924
Category : Cooking
Languages : en
Pages : 244
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Book Description
The Global Warming Diet is a smorgasbord of scientific fact and culinary art where the reader learns new ways to look at the climate crisis.
Author: Jeffrey D Roth
Publisher: Lioncrest Publishing
ISBN: 9781544518787
Category :
Languages : en
Pages : 274
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Book Description
Working in the public sector can be tough. You want to make a difference, but too often you find yourself trapped in a labyrinth of ridiculous and impossible obstacles, facing down the three-headed monster of government itself: policies, procedures, and regulations. It's enough to make anyone want to give up. Now you don't have to. Fires, Floods, and Taxicabs: Taking a Bite Out of Big Apple Bureaucracy offers a complete kit of effective tools for your own projects, programs, and initiatives. Jeff Roth has spent twelve years inside New York City government, facing setbacks, slowdowns, and outright knockouts. Now he shares the tricks and methods he has developed to push back against bureaucracy and make a difference. Strong government depends on dedicated stewards who can earn the public's trust and make sound decisions for the people they serve. Recharge your passion with Fires, Floods, and Taxicabs, and discover the triumph of making real change happen.
Author: Rowan Jacobsen
Publisher: Bloomsbury Publishing USA
ISBN: 1620402270
Category : Cooking
Languages : en
Pages : 328
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Book Description
Presents a recipe-complemented celebration of America's apple renaissance that explores 120 of the fruit's considerable varieties, including the Black Oxford, the Knobbed Russet, and the D'Arcy Spice.
Author: Laura B. Russell
Publisher: Ten Speed Press
ISBN: 1607745720
Category : Cooking
Languages : en
Pages : 178
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Book Description
A cookbook showcasing 80 recipes for the most popular of the world's healthiest vegetables--kale, cauliflower, broccoli, brussels sprouts, cabbage, leafy greens, and more--tailored to accommodate special diets such as gluten-free, dairy-free, vegetarian, and vegan. The eighty inventive, flavorful recipes presented in Brassicas play to each vegetable’s strengths, favoring techniques that celebrate their intrinsic flavors instead of masking them by blanketing under layers of cheese or boiling. Think of the inherent sweetness that can be coaxed from perfectly roasted Brussels sprouts, or the bright, peppery punch of a watercress and arugula salad. Straightforward cooking methods like roasting, sautéing, pickling, and wilting transform brassicas into satisfying dishes, such as Cauliflower Hummus, Spicy Kale Fried Rice, Roasted Brussels Sprouts with Parmesan Crust, and Broccoli and Pepper Jack Frittata. These recipes also maintain the vegetables’ stellar nutritional properties. High in vitamins and minerals, fiber, phytochemicals, and glucosinolates, brassicas have been shown to act as antioxidants, anticarcinogenics, anti-inflammatories, and liver detoxifiers, and have many other health benefits. The beauty of these “superfoods” is on full display in Brassicas; exquisite photographs of brassica varieties in their raw forms—roots, stems, leaves, flowers, and buds—can be found throughout, helping you identify Lacinato kale from curly kale or mustard greens from collard greens at the farmers’ market or grocery store. For those who observe certain dietary restrictions, author Laura B. Russell provides alternatives and tips to accommodate gluten-free, soy-free, vegetarian, and vegan diets. Equipped with complete selection, storage, washing, and prepping instructions, you can enjoy more of these nutritional powerhouses—from the commonplace kale to the more adventurous bok choy or mizuna—in your everyday meals.
Author: Catherynne M. Valente
Publisher: Tordotcom
ISBN: 1250816203
Category : Fiction
Languages : en
Pages : 65
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Book Description
Comfort Me With Apples is a terrifying new thriller from bestseller Catherynne M. Valente, for fans of Gone Girl and Spinning Silver Sophia was made for him. Her perfect husband. She can feel it in her bones. He is perfect. Their home together in Arcadia Gardens is perfect. Everything is perfect. It's just that he's away so much. So often. He works so hard. She misses him. And he misses her. He says he does, so it must be true. He is the perfect husband and everything is perfect. But sometimes Sophia wonders about things. Strange things. Dark things. The look on her husband's face when he comes back from a long business trip. The questions he will not answer. The locked basement she is never allowed to enter. And whenever she asks the neighbors, they can't quite meet her gaze.... But everything is perfect. Isn't it? At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Elizabeth Gould
Publisher:
ISBN:
Category :
Languages : en
Pages : 196
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Book Description
"Feeling Forwards helps you find the power within to overcome unbelievable challenges and take a quantum leap forwards." - TONY ROBBINS. #1 New York Times best-selling author, life and business strategist, philanthropist, entrepreneur. Become the person who has the life you want using Feeling Forwards! In this remarkable book, Feeling Forwards, International author, Elizabeth Gould reveals how the secrets of quantum science can be used to harness the incredible power of your emotions to overcome any obstacle. Farewell your negative habits, release painful beliefs and tune into the power of your infinite potential. Elizabeth's writing showcases her incredible understanding of the human spirit through decades of interviewing and coaching successful entrepreneurs, reviewing the original research in hundreds of scientific experiments and combining this knowledge with her own real-life stories of thriving through several life-threatening events and dramatic personal upheavals. Illuminating and adventurous, refreshing and real, Feeling Forwards is the ultimate guide to help you create the life you want to live instead of being stuck in a life you are not enjoying, unable to reach your full potential. Feeling Forwards teaches you how to become the person who has the life you want... today. As Elizabeth reveals, "Today is the past of your future."
Author: Dana Bate
Publisher: Hachette UK
ISBN: 1472114612
Category : Fiction
Languages : en
Pages : 343
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Book Description
Sydney Strauss is obsessed with food. Not just with eating it – though she loves that too – but with writing about it as an aspiring cookery reporter. But food journalism jobs are more coveted than cupcakes, and so Sydney is stuck working for one of TV’s biggest egomaniacs – until she’s left scrambling for shifts at the local farmers’ market. Selling muffins at the Wild Yeast Bakery is hardly going to make her the next Nigella. But soon Sydney is writing the market’s weekly newsletter, and her quirky stories gain attention from a prominent food columnist. After years of being left on the shelf, she’s even dating again. And then Sydney gets a shot atthe story, one that could either make her career or burn it to a cinder – along with her relationship and her reputation...
