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Author: Nataly Kelly
Publisher: Berrett-Koehler Publishers
ISBN: 1523004452
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
If you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country RA: real-time analytics-data indicating how your company is currently performing in that market CA : customer addressability-the measure of your company's ability to address the market, no matter its size The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.
Author: Nataly Kelly
Publisher: Berrett-Koehler Publishers
ISBN: 1523004452
Category : Business & Economics
Languages : en
Pages : 199
Get Book Here
Book Description
If you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country RA: real-time analytics-data indicating how your company is currently performing in that market CA : customer addressability-the measure of your company's ability to address the market, no matter its size The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.
Author: Anthony Gioeli
Publisher: Over and Above Press
ISBN: 9780989091749
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
The globalization of business is irreversible. If your company has ever contemplated becoming a multinational firm, this is the guide for you. You will learn how to:*select which countries offer you the best markets;*determine market entry strategies such as using local agents, a master distributor, or a joint venture;*set up an R&D center overseas without jeopardizing your IP;*model your operating costs and manage currency risks;*localize your product , and your sales and support functions;*and dozens more topics. Packed with advice from decades of experience, plus examples, case studies, and invaluable resource guides, this book will take you step-by-step through the entire process of becoming a successful multinational company. Also includes a checklist of questions for your management, legal and accounting teams to follow.
Author: Anna N Schlegel
Publisher: FriesenPress
ISBN: 1460287061
Category : Business & Economics
Languages : en
Pages : 115
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Book Description
TODAY’S ECONOMY IS INCREASINGLY BORDERLESS. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, translate, adapt, and promote products to international markets. This team is vital to ensuring that customers receive product information and support in their own language in a personalized and seamless way. From a company’s website, to product interfaces and documentation, to telephone and online support, providing this culturally specific experience is essential to building a brand across international borders with a solid enterprise approach. Ideal for global corporate leaders, board members, employees, and students, Truly Global provides an insider’s look at how large companies move into international markets to successfully deliver their product to customers across different cultures and languages. It covers everything you need to know, to globalize your company from start to finish, including who to recruit as members of a globalization team, how to integrate globalization in each department, and how to use the team’s research to build your brand’s presence in new markets. This book will help your company succeed in an increasingly competitive global economy, and lay the foundation for your growth from national company to international household brand.
Author: Olga E. Annushkina
Publisher: Springer Nature
ISBN: 3030210448
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges, including: · Selecting foreign markets · Adapting your business model · Navigating uncertain global markets · Managing across cultures · Choosing between entry mode options With case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm.
Author: James F. Foley
Publisher: Dearborn Trade
ISBN: 9781574101249
Category : Astrology and vocational guidance
Languages : en
Pages : 0
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Book Description
As the world economy becomes more interdependent, and asmarkets open their doors to free enterprise, more andmore businesses are becoming aware of the potentialgrowth opportunities on offer. Small-to-mid sizedbusiness owners and managers charged with expandingglobal business will find in this comprehensive how-toreference all they need to learn how to grow their salesby doing business internationally. This book devotesentire chapters to such issues as 'when is a companyready to go global?', how to select foreign markets,choosing between direct and indirect market entry,finding partners and logistic considerations. The bookcovers legal and tax concerns, describes how to measureprogress, and finally explains why some companies gobeyond exporting to foreign direct investing. Alsoincluded is a chapter on 'the dream international tradetool': the Internet, which details how to use theInternet to expand international trade and describes itspotential downsides.
Author: Aaron McDaniel
Publisher: BenBella Books
ISBN: 1637742185
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Wall Street Journal Bestseller The playbook for a new era of global business. The business world has changed, and to stay ahead, companies must think, operate, and scale differently. Companies need to adopt a new mindset and build distributed teams with a unique set of skills to succeed in global markets. A new strategic approach and revision of the agile methodology are necessary to better balance the need to localize with the complexity that localization creates. To date, business leaders have had to learn how to scale globally the hard way—through trial, error, and failure—since no guidebook existed to light the way . . . until now. Enter Global Class: the playbook that teaches you how to build teams, manage a diverse international footprint, and balance cultural differences to scale globally by focusing locally. Through case studies and insights from more than 250 of the world’s fastest-growing companies, Aaron McDaniel and Klaus Wehage illuminate what this new class of businesses (“Global Class Companies”) do to succeed, who are the catalysts of their growth, and how they do it. From market entry to international growth, Global Class introduces a comprehensive tool kit of practical frameworks that provide a blueprint for how to build and manage a global business. Whether your company is just starting its growth journey, already has an established international footprint, or you are a globally minded professional looking to build an international career, Global Class is the essential playbook for reaching global scale for businesses of all sizes and stages.
Author: Maurice Kogon
Publisher:
ISBN: 9780578851860
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
The U.S. is a world leader in exporting - roughly $2 trillion in total export sales each year. Yet, astonishingly, only 1% of all U.S. companies and only 25% of our manufacturers are pursuing this veritable goldmine. If you are among the majority who are missing out because you are too afraid or don't know where to begin, this book is for you. This book lays out the step-by-step export process that you can easily understand - the why's, the how-to's, the to-do's, and the who's who. It gives you the reasons for each step and provides useful links to all of the resources that you need to grow your successful export business. With this book as your guide, you are ready to build your export success story. Use this book to venture into exporting, give it a shot, and feel free to let me know how you're doing at
[email protected].
Author: Michael J. Marquardt, Ed.D.
Publisher: Routledge
ISBN: 1136357823
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
In an economy where companies must globalize or perish, only a few have successfully taken their business to the world level. 'The Global Advantage' zeros in on 40 preeminent global companies, located across six continents. A key feature of this book is the author's 'GlobalSuccess' model, based on the research and work he has done with hundreds of global executives around the world. 'The Global Advantage' reveals his discoveries and evaluates how these leaders are bringing their corporations into the global stratosphere. The 'GlobalSuccess' model, build upon the authors experiences and ideas, shows you how to globalize your: * corporate culture * human resources * strategies * operations * structure * learning You will find specific strategies and principles for globalizing your organization's six dimensions, as defined by the 'GlobalSuccess' model, as well as what steps your company should take to move toward global status. In addition, the 'GlobalSuccess' capability and readiness profile helps you to measure the current level of globalization in your company, as well as how your company's globalization compares with that of your competitors.
Author: Pankaj Ghemawat
Publisher: Harvard Business Press
ISBN: 1422163458
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flat” world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity—including direct investment, tourism, and communication—happens locally, not internationally. In this “semiglobalized” world, one-size-fits-all strategies don’t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how—by providing tools for: · Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. · Tracking the implications of particular border-crossing moves for your company’s ability to create value. · Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences—as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.
Author: Hiroaki Yoshihara
Publisher: McGraw Hill Professional
ISBN: 0071467521
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Featuring case studies and interviews with top executives at leading companies such as Toyota, Caterpillar, and IBM, this work includes practical advice on leadership, organizational structure, and the strategies necessary to support financial objectives.
