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Author: Yaagneshwaran Ganesh
Publisher: Notion Press
ISBN: 1947586874
Category : Business & Economics
Languages : en
Pages : 106
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Book Description
“SyncFluence is a worthwhile read for aspiring entrepreneurs intent on building a brand and influencing purchase intent.” - Mike Quindazzi, Executive Committee, LA County Economic Development Corporation, USA “From moments to episodes of influence, this book connects the dots. For you! Influence your way to biz success. This book tells you how!” - Pravin Shekar, CEO, Krea.in, India “Yaagneshwaran’s writing is practical and very insightful. Syncfluence delivers on its promise – smart ways to influence across customer touch points. A great read!” - Omri Shabi, Serial Entrepreneur and Director of Marketing, Woo.io, Israel Blurb Some people, companies and products grow and become influential brands within a short period of time, while others remain invisible to the public eye despite all their efforts. How do they do it with almost no money? Syncfluence shows why you don’t have to burn cash to become influential, and also makes you deeply introspective about whom to influence, when and how.
Author: Yaagneshwaran Ganesh
Publisher: Notion Press
ISBN: 1947586874
Category : Business & Economics
Languages : en
Pages : 106
Get Book Here
Book Description
“SyncFluence is a worthwhile read for aspiring entrepreneurs intent on building a brand and influencing purchase intent.” - Mike Quindazzi, Executive Committee, LA County Economic Development Corporation, USA “From moments to episodes of influence, this book connects the dots. For you! Influence your way to biz success. This book tells you how!” - Pravin Shekar, CEO, Krea.in, India “Yaagneshwaran’s writing is practical and very insightful. Syncfluence delivers on its promise – smart ways to influence across customer touch points. A great read!” - Omri Shabi, Serial Entrepreneur and Director of Marketing, Woo.io, Israel Blurb Some people, companies and products grow and become influential brands within a short period of time, while others remain invisible to the public eye despite all their efforts. How do they do it with almost no money? Syncfluence shows why you don’t have to burn cash to become influential, and also makes you deeply introspective about whom to influence, when and how.
Author: Yaagneshwaran Ganesh
Publisher: Notion Press
ISBN: 1648926207
Category : Business & Economics
Languages : en
Pages : 86
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Book Description
The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team. - Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness “A must-read operating manual for marketers who want to deliver exponential revenue.” - Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the world “All your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag’s book gives you an approach to make your marketing count.” - Vinod Muthukrishnan, Chief Growth Officer at Cisco It doesn’t matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with. The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome. Make an impact. Build a predictable recurring revenue engine.
Author: Yaagneshwaran Ganesh
Publisher: Notion Press
ISBN: 1639046240
Category :
Languages : en
Pages : 82
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Book Description
Author: Allan R. Cohen
Publisher: John Wiley & Sons
ISBN: 1118045734
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
In organizations today, getting work done requires political and collaborative skills. That’s why the first edition of this book has been widely adopted as a guide for consultants, project leaders, staff experts, and anyone else who does not have direct authority but who is nevertheless accountable for results. In this revised edition, leadership gurus Allan Cohen and David Bradford explain how to get cooperation from those over whom you have no official authority by offering them help in the form of the “currencies” they value. This classic work, now revised and updated, gives you powerful techniques for cutting through interpersonal and interdepartmental barriers, and motivating people to lend you their support, time, and resources.
Author: Eddie Yoon
Publisher: Harvard Business Review Press
ISBN: 1633692086
Category : Business & Economics
Languages : en
Pages : 181
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Book Description
Not your average consumer. Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers. Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
Author: Erich M. Tolman
Publisher: Bluesource and Friends
ISBN: 9781646154517
Category : Business & Economics
Languages : en
Pages : 40
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Book Description
Are you still struggling to create high-converting videos for your online business? Online marketing has changed for the better over the last few years. We no longer need to rely on things like banner ads to drive traffic to our websites. There has been a major shift towards marketing with video. Creating a video to help market your product or service is the proven best approach to getting more sales and profits. Videos are an easy, shareable way to communicate your brand's core message. But, a lot of business owners don't know how to harness the power of video marketing to drive their growth. Well, here's a book written to reveal the secrets of shooting engaging marketing videos that will enhance communications with you and your clients, and increase your conversion. With this book, you'll discover how easy it is for anyone to create amazing marketing videos of all shapes and sizes. Author Erich M. Tolman wrote this book to help you simplify the complicated process of video marketing so you can tell your story in a creative video that is guaranteed to increase your conversion rates. Imagine not worrying about where to find your next winning video. Inside this Book, You'll Learn: How to harness the power of video marketing to grow your business How to discover more about your target audience and create content that resonate with them How to use humor to tap into a great level of emotional engagement How to find the best video length for your platform How to create the perfect video and how to edit it for better engagement And much more! You should get this book if you want to build trust with your customers using videos or just want to figure out how to create amazing video content yourself. Commit To Create Your First Viral Video by Clicking the "Buy Now" Button at the Top of the Page.
Author: Debbie Qaqish
Publisher: BookLogix
ISBN: 1610054091
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?" This one question begins the transformation of marketing from a cost center to a revenue center, a journey for which most executives are not fully prepared. To describe this transformation, Debbie Qaqish and The Pedowitz Group coined the term Revenue Marketing in 2010. This book was written as a Playbook for the executive responsible for leading this change. Marketing executives reading this book will: gain insight from the Revenue Marketing practices of twenty-four marketing executives interviewed for this book; learn about a new discipline called Revenue Marketing and how it transforms marketing from a cost center to a revenue center; find out how to move Revenue Marketing from a strategy to an executable plan; discover how to manage the key areas of change required on this journey; and understand and be able to apply the key plays for building a repeatable, predictable, and scalable Revenue Marketing practice.
Author: David Meerman Scott
Publisher: Penguin
ISBN: 0593084012
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Author: Amos Schwartzfarb
Publisher: Lioncrest Publishing
ISBN: 9781544519807
Category :
Languages : en
Pages : 188
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Book Description
Want to build repeatable revenue for your business? Levers shows you step by step how to identify and move the levers that unlock growth and create predictability across every aspect of your business. Built on decades of experience across hundreds of companies, Levers condenses the essentials of creating a metrics-driven company into five core workshops and puts them directly into your hands so you and your team can get to work. Spanning sales and marketing, product, operations, and finance, each workshop puts you one step closer to finding a model for growth that is repeatable and controllable. Whether yours is a company with several million in revenue or you're just starting out, Levers gives you the tools you need to create the alignment, clarity, and control that will maximize your company's potential. Bridge the gap between tactics and vision in your business. Pick up Levers today and take control of your destiny.
Author: Pravin Shekar
Publisher: Notion Press
ISBN: 1946204919
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
The devil lies in the details.When the details are missed, the devil comes out.It is the same with your marketing budget. Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched entrepreneur to win clients. Try Outlier marketing! Why did you start up? Get in business? What are you selling? Why do you want to spend money on “branding activities”? Do you have an unlimited marketing budget? These are questions you must ask yourself, as they all address one word: PURPOSE. Outlier marketing deals with a simple tenet: what you do must get the ROI you expect. If not, it is a waste of time and money. There’s so much we can do, with what is around and within us. Devil Does Care provides examples, ideas and a direction for you to do more with less! Make things happen. Grow the OUTLIER way.
