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Author: Roland Carrera
Publisher: First Glance Books
ISBN:
Category : Clocks and watches
Languages : en
Pages : 522
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Book Description
Author: Roland Carrera
Publisher: First Glance Books
ISBN:
Category : Clocks and watches
Languages : en
Pages : 522
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Book Description
Author: P. Donzé
Publisher: Springer
ISBN: 1137389087
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
Author: Gilles Garel
Publisher: CRC Press
ISBN: 1498740227
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
The Innovation Factory takes a fresh look at the fine art of breakthrough innovation. What makes it unique is that it brings together an experienced scholar and a serial entrepreneur who share the same passion for understanding the processes and theories needed to innovate over and over again. The book marries theory with practical examples focusin
Author: Jeremy Phillips
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 448
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Book Description
"Use" is a concept which is fundamental to modern trade mark law, within the European Union, the US and elsewhere. The use concept is ubiquitous, since it must be understood even before basic issues of registrability, infringement and validity can be resolved. Does use bear the same meaning in each of these, and other, areas? Written by a team of leading practitioners and academics, this book seeks to address this issue from both a practical and a theoretical perspective.
Author: Pierre-Yves Donzé
Publisher: Manchester University Press
ISBN: 1526162563
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
World watch production today is concentrated in three countries: Switzerland, Japan and China. Former centres such as Great Britain, France, the United States and Russia saw the industrial manufacture of watches disappear from their territory during the twentieth century. How did this situation come about? The business of time aims to answer this question by presenting the first comprehensive history of the sector. It traces the evolution and transformation of the global watch industry from the mid-nineteenth century to the present day, highlighting the conditions that enabled watch production to expand across the globe and revealing how multinational companies gradually emerged to dominate the industry.
Author: Celia Lury
Publisher: Routledge
ISBN: 1134529171
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
Author: Martin Gutmann
Publisher: Springer Nature
ISBN: 3030260909
Category : History
Languages : en
Pages : 272
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Book Description
This book examines the well-covered subject of leadership from a unique perspective: history's vast catalogue of leadership successes and failures. Through a collection of highly compelling case studies spanning two millennia, it looks beyond the classic leadership parable of men in military or political crises and shows that successful leadership cannot be reduced to simplistic formulae. Written by experts in the field and based on rigorous research, each case provides a rich and compelling account that is accessible to a wide audience, from students to managers. Rather than serving as a vehicle for advancing a particular theory of leadership, each case invites readers to reflect, debate and extract their own insights.
Author:
Publisher:
ISBN:
Category : Clocks and watches
Languages : en
Pages : 420
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Book Description
Author: Scott Lash
Publisher: Polity
ISBN:
Category : Political Science
Languages : en
Pages : 256
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Book Description
In the first half of the twentieth century, Theodor Adorno wrote about the 'culture industry'. For Adorno, culture too along with the products of factory labour was increasingly becoming a commodity. Now, in what they call the 'global culture industry', Scott Lash and Celia Lury argue that Adorno's worst nightmares have come true. Their new book tells the compelling story of how material objects such as watches and sportswear have become powerful cultural symbols, and how the production of symbols, in the form of globally recognized brands, has now become a central goal of capitalism. Global Culture Industry provides an empirically and theoretically rich examination of the ways in which these objects - from Nike shoes to Toy Story, from global football to conceptual art - metamorphose and move across national borders. This book is set to become a dialectic of enlightenment for the age of globalization. It will be essential reading for students and scholars across the social sciences.
Author: Renate Ulmer
Publisher: Arnoldsche Verlagsanstalt GmbH
ISBN:
Category : Art
Languages : de
Pages : 172
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Book Description
Katalog til udstillingen : Plastic+design, Die neue Sammlung, Staatliches Museum für angewandte Kunst, München, Februar bis Juni 1998.
