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Author: Alla, Lhoussaine
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 556
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Book Description
Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and environmental integrity, ensuring community well-being. By integrating innovative marketing strategies with sustainable practices, territories can effectively promote their unique attributes, such as natural resources, cultural heritage, or technological hubs, attracting new investors, business owners, and entrepreneurs. This framework addresses the challenges of urbanization and environmental degradation while empowering local entrepreneurs to thrive. Further exploration into these techniques may assist local economies in prioritizing long-term sustainability and social equity, redefining entrepreneurial success. Sustainable and Intelligent Territorial Marketing and Entrepreneurship explores sustainable development strategies and intelligent technologies for territorial marketing and entrepreneurship techniques. It examines additionally the effectiveness of smart technology when integrated into the hospitality and tourism sectors. This book covers topics such as smart cities, digital technology, and customer engagement, and is a useful resource for entrepreneurs, marketing professionals, business owners, environmental scientists, computer engineers, academicians, and researchers.
Author: Alla, Lhoussaine
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 556
Get Book Here
Book Description
Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and environmental integrity, ensuring community well-being. By integrating innovative marketing strategies with sustainable practices, territories can effectively promote their unique attributes, such as natural resources, cultural heritage, or technological hubs, attracting new investors, business owners, and entrepreneurs. This framework addresses the challenges of urbanization and environmental degradation while empowering local entrepreneurs to thrive. Further exploration into these techniques may assist local economies in prioritizing long-term sustainability and social equity, redefining entrepreneurial success. Sustainable and Intelligent Territorial Marketing and Entrepreneurship explores sustainable development strategies and intelligent technologies for territorial marketing and entrepreneurship techniques. It examines additionally the effectiveness of smart technology when integrated into the hospitality and tourism sectors. This book covers topics such as smart cities, digital technology, and customer engagement, and is a useful resource for entrepreneurs, marketing professionals, business owners, environmental scientists, computer engineers, academicians, and researchers.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522575057
Category : Business & Economics
Languages : en
Pages : 537
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Book Description
Many countries rely on cultural sites and destinations to support their economies. However, they are faced with the ongoing challenge of sustaining tourist attractions and maintaining the equilibrium between the local community and tourist populations. Sustainable Tourism: Breakthroughs in Research and Practice features current research that takes an in-depth look at cooperative strategies and governance for conserving and promoting tourism within both developed and developing economies. Highlighting a range of topics such as tourism development, environmental protection, and responsible hospitality, this publication is an ideal reference source for entrepreneurs, business managers, economists, business professionals, policymakers, academicians, researchers, and graduate-level students interested in the latest research on sustainable tourism.
Author: Elena Popkova
Publisher: World Scientific
ISBN: 9811264260
Category : Business & Economics
Languages : en
Pages : 422
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Book Description
This book studies smart green innovation through the prism of social entrepreneurship as a driver for sustainable development and the development of an environmental economy. It systematizes and analyzes the modern challenges of the environmental economy: climate change and environmental pollution. The tendencies and scenarios for the environmental economy are considered in the context of implementing the Sustainable Development Goals. Globalization and international trade are also considered factors in the sustainable development of the environmental economy.The book hones in on the international experience of ecological responsibility and fighting climate change through social entrepreneurship. The contribution of corporate responsibility in the fight against climate change is determined, and state regulation of corporate responsibility in the resource-based economies of developing countries is considered. The market mechanisms for stimulating the fight against climate change through social entrepreneurship in countries with developed environmental economies are also considered. The advantages of digitalization for fighting climate change through social entrepreneurship are offered.The book also reflects on the possibilities for the sustainable development of the environmental economy based on climate-smart innovation in social entrepreneurship. It presents a model of climate-smart enterprise and substantiates its advantages for corporate responsibility and sustainable development. The key climate-smart innovations in social entrepreneurship for sustainable development of the environmental economy—robots big data, AI, blockchain, and green finance—are determined. The book also develops policy recommendations to support climate-smart innovation in social entrepreneurship.
Author: Luis Fernando Castillo Ossa
Publisher: Springer Nature
ISBN: 3031369572
Category : Technology & Engineering
Languages : en
Pages : 506
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Book Description
This book presents the latest scientific and technical advances in the fields of Smart Cities and Smart Territories. It shows outcomes of 2nd Sustainable Smart Cities and Territories International Conference in Manizales (Colombia) on June 21–23, 2023. The concept of smart cities, which emerged in the early 2000s, attempts to solve these challenges by implementing information and communication technologies. The initial concept of smart cities focused on the modernization of megacities.
Author: Palma-Ruiz, Jesús Manuel
Publisher: IGI Global
ISBN: 1799820998
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
With the rise of information and communication technologies in today’s world, many regions have begun to adapt into more resource-efficient communities. Integrating technology into a region’s use of resources, also known as smart territories, is becoming a trending topic of research. Understanding the relationship between these innovative techniques and how they impact social innovation is vital when analyzing the sustainable growth of highly populated regions. The Handbook of Research on Smart Territories and Entrepreneurial Ecosystems for Social Innovation and Sustainable Growth is a pivotal reference source that provides vital research on the global practices and initiatives of smart territories as well as their impact on sustainable development in different communities. While highlighting topics such as waste management, social innovation, and digital optimization, this publication is ideally designed for civil engineers, urban planners, policymakers, economists, administrators, social scientists, business executives, researchers, educators, and students seeking current research on the development of smart territories and entrepreneurship in various environments.
Author: Esra AlDhaen
Publisher: Springer Nature
ISBN: 3031713184
Category :
Languages : en
Pages : 652
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Book Description
Author: Antonio J. Guevara Plaza
Publisher: Springer Nature
ISBN: 3031526074
Category :
Languages : en
Pages : 287
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Book Description
Author: Bentalha, Badr
Publisher: IGI Global
ISBN:
Category : Reference
Languages : en
Pages : 383
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Book Description
In academic research, qualitative analysis is a pillar for understanding complex phenomena in science and management. However, researchers and practitioners often face challenges navigating the ever-evolving landscape of qualitative methodologies and their integration into empirical projects. This knowledge gap can hinder the practical application of qualitative approaches, leading to suboptimal research outcomes and missed opportunities for insightful discoveries. Applying Qualitative Research Methods to Management Science serves as a beacon for researchers, practitioners, and students, providing a detailed roadmap to navigate the intricacies of qualitative analysis. Each chapter, authored by esteemed experts in the field, delves into specific qualitative themes and methodologies, offering practical insights and theoretical foundations based on the latest academic research. This book empowers readers to conduct rigorous and impactful qualitative research in diverse contexts by bridging the gap between theory and application.
Author: Luísa Cagica Carvalho
Publisher: Springer
ISBN: 3319960326
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
Structural change is an evolutionary process that is often cumulative within territories, improving the quality of life and achieving higher development levels. At the same time, smart cities, education and social innovation are essential to promoting sustainable development. This book examines regional and entrepreneurial development as a creative and dynamic concept by considering the role of these dimensions in promoting a virtuous cycle for long-term sustainable development.
Author: O'Sullivan, Kevin
Publisher: IGI Global
ISBN: 1605666807
Category : Computers
Languages : en
Pages : 357
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Book Description
"This book highlights areas of concern in management of intellectual capital and demonstrates opportunities for the successful use of these tactics"--Provided by publisher.
