The Psychology of Survey Response PDF Download
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Author: Roger Tourangeau
Publisher: Cambridge University Press
ISBN: 9780521576291
Category : Psychology
Languages : en
Pages : 420
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Book Description
This valuable book examines the complex psychological processes involved in answering different types of survey questions. Drawing on both classic and modern research from cognitive psychology, social psychology, and survey methodology, the authors examine how survey responses are formulated and they demonstrate how seemingly unimportant features of the survey can affect the answers obtained. The book provides a comprehensive review of the sources of response errors in surveys, and it offers a coherent theory of the relation between the underlying views of the public and the results of public opinion polls. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources of the apparent instability of public opinion, the difficulties in getting responses into the required format, and the distortions introduced into surveys by deliberate misreporting.
Author: Roger Tourangeau
Publisher: Cambridge University Press
ISBN: 9780521576291
Category : Psychology
Languages : en
Pages : 420
Get Book Here
Book Description
This valuable book examines the complex psychological processes involved in answering different types of survey questions. Drawing on both classic and modern research from cognitive psychology, social psychology, and survey methodology, the authors examine how survey responses are formulated and they demonstrate how seemingly unimportant features of the survey can affect the answers obtained. The book provides a comprehensive review of the sources of response errors in surveys, and it offers a coherent theory of the relation between the underlying views of the public and the results of public opinion polls. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources of the apparent instability of public opinion, the difficulties in getting responses into the required format, and the distortions introduced into surveys by deliberate misreporting.
Author: Jaroslav J. Hajek
Publisher: Transportation Research Board
ISBN: 0309143349
Category : Pavements
Languages : en
Pages : 112
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Book Description
TRB's Airport Cooperative Research Program (ACRP) Synthesis 22: Common Airport Pavement Maintenance Practices explores how airports implement a pavement maintenance management program, including inspecting and tracking pavement condition, scheduling maintenance, identifying necessary funds, and treating distresses in asphalt and concrete pavements.
Author: Paul J. Lavrakas
Publisher: SAGE Publications
ISBN: 150631788X
Category : Social Science
Languages : en
Pages : 1073
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Book Description
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Author: Arlene Fink
Publisher: SAGE
ISBN: 141296668X
Category : Educational surveys
Languages : en
Pages : 137
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Book Description
Written in the same clear and accessible style as Arlene Fink s other works, this fully revised text reflects changes in the way people prepare surveys, use them with the public, and report the results, with increased emphasis on online surveys.
Author: Arlene Fink
Publisher: SAGE
ISBN: 9780761925798
Category : Language Arts & Disciplines
Languages : en
Pages : 166
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Book Description
Intended at helping readers prepare and use reliable and valid survey questions, this title shows readers how to: ask valid and reliable questions for the context; determine whether to use open or closed questions; and, choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions.
Author: Erin Ruel
Publisher: SAGE Publications
ISBN: 150634884X
Category : Social Science
Languages : en
Pages : 150
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Book Description
Erin Ruel′s 100 Questions (and Answers) About Survey Research covers the entire survey research process, starting with developing research questions and ending with the analysis and write-up. It includes the traditional survey topics of design, sampling, question writing, and validity; includes a chapter on research ethics; covers the important topics of preparing, cleaning, and analyzing data; and ends with a section on how to write up survey results for a variety of purposes. Useful as a supplementary text in the classroom or as a reference guide for anyone starting a new survey project, the guidance is presented in a FAQ style to allow readers to jump around the book, so as to accommodate the nonlinear and iterative nature of research.
Author: Carol M. Barnum
Publisher: Morgan Kaufmann
ISBN: 0128169435
Category : Computers
Languages : en
Pages : 481
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Book Description
Usability Testing Essentials presents a practical, step-by-step approach to learning the entire process of planning and conducting a usability test. It explains how to analyze and apply the results and what to do when confronted with budgetary and time restrictions. This is the ideal book for anyone involved in usability or user-centered design—from students to seasoned professionals.Filled with new examples and case studies, Usability Testing Essentials, Second Edition is completely updated to reflect the latest approaches, tools and techniques needed to begin usability testing or to advance in this area. - Provides a comprehensive, step-by-step guide to usability testing, a crucial part of every product's development - Discusses important usability issues such as international testing, persona creation, remote testing, and accessibility - Presents new examples covering mobile devices and apps, websites, web applications, software, and more - Includes strategies for using tools for moderated and unmoderated testing, expanded content on task analysis, and on analyzing and reporting results
Author: Alvi, Muzna Fatima
Publisher: Intl Food Policy Res Inst
ISBN:
Category : Political Science
Languages : en
Pages : 44
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Book Description
Ensuring privacy of respondents in phone surveys is especially challenging compared to face-to-face interviews. While the use of phone surveys has become more common in development research, there is little information on how the conduct of phone surveys affects responses. Using phone survey data from India and Nepal, we test the impact of speakerphone use on bias in responses by women and men. We find that 65% of women respondents in India, and 61% of women and 59% of men respondents in Nepal had their phone on speaker during the survey. Speakerphone use is lower when women are matched with the same enumerators in the second round. Speaker use was associated with lower reported agency by women over their own income and the income of their spouse, while it is opposite for men. Our findings have important implication for the collection, design, and analysis of phone survey data.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264191658
Category :
Languages : en
Pages : 270
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Book Description
These Guidelines represent the first attempt to provide international recommendations on collecting, publishing, and analysing subjective well-being data.
Author: Caroline Jarrett
Publisher: Rosenfeld Media
ISBN: 1933820837
Category : Computers
Languages : en
Pages : 349
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Book Description
Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have.
