Author: Primary Research Group Inc.
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
This report presents data from 29 American colleges and universities about their use of TikTok for college marketing, detailing their use of both free and paid TikTok marketing. The 89-page study helps its readers to answer questions such as: how do college marketers evaluate their use of TikTok? Are they using its paid services or considering its use? If so, how much did they spend in the past year? In the next year? How many videos do they post on TikTok? Who makes the videos? What is the role of the institution's students in providing TikTok content? Which college departments use TikTok the most? How many likes, comments, shares and followers on TikTok are college marketers accruing? Which new features, both paid and free, are marketers using most and with what result? Have marketers used consultants or services, both free and paid, from TikTok to improve their results? What are best practices in TikTok marketing?Just a few of the report's many findings are that:?Mean staff time spent in the past year for colleges in the sample on TikTok marketing was 461 hours.?42% of respondents under that age of 35 had used Tik Tok paid advertising to market their colleges or universities.?Respondents from research universities had made a mean of about 60 TikTok videos in the past year.Data in the report is broken out by many personal and institutional variables, including, age, gender and work title of the respondents, and size, type, tuition level and public/private status of the respondent's institution.
Author: Primary Research Group
Publisher: Primary Research Group Inc
ISBN: 1574402153
Category : Education
Languages : en
Pages : 158
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Book Description
This 157-page study looks closely at the marketing efforts and advertising spending policies of a sample of 42 North American colleges. The study presents detailed data on spending on Google, YouTube, Facebook, Vimeo, Yahoo and Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the use of marketing, advertising, public relations and video development firms and consultant, presenting detailed information on current and planned use, and expenditure levels. Data in the report is broken out by size and type of college and by the extent that students are drawn from the local area.
Author: Hyeyun Ku
Publisher: Springer Nature
ISBN: 2384760483
Category : Business & Economics
Languages : en
Pages : 563
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Book Description
This is an open access book.ThemeOptimizing the use of social science and economics in the post-pandemic revival era The Covid-19 pandemic is slowly starting to be overcome. Contributions from various disciplines are also needed in the context of post-pandemic recovery, including the fields of social science and economics. Thus, the International Conference on Advanced Research in Social and Economic Science is a forum for researchers and practitioners to exchange ideas and advances on how emerging research methods and sources are applied to various fields of the social sciences, as well as discuss current and future challenges. Join the social sciences conference as we explore the latest trends in social sciences and discuss common challenges in politics, social, communication, humanities, networking society, business, sustainable development, and international relations.
Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3031318366
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
Author: Primary Research Group Staff
Publisher:
ISBN: 9781574403725
Category : Universities and colleges
Languages : en
Pages : 0
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Book Description
The study presents data from 39 colleges about their use of Instagram. The study examines policies and plans for both paid Instagram advertising and the use of Instagram sites for college marketing. The study helps its readers to answer questions such as: how do college marketers view Instagram? How much staff time and money do they put into their Instagram efforts and how do they evaluate these efforts? How much are colleges spending on paid Instagram advertising and what do they think of the results of these efforts? What is the expected rate of change of Instagram paid advertising over the next year? How do they apportion their time and money among Instagram and other social media options? What are the most admired college Instagram sites? How are photos chosen for the college Instagram site? Who is involved in the decision making? How does the college coordinate the college main Instagram site with Instagram sites of other units of the college? Just a few of the report's many findings are that: *The mean number of Instagram followers for the colleges sampled was 2,085*Colleges charging the most for tuition that had by far the most likes and comments, a mean of 4625 in the past month for colleges charging more than $38,000 per year in annual tuition.*58% of public colleges in the sample posted videos on their Instagram sites.*Hootsuite was the most commonly used application for measuring Instagram metrics.
Author: Dilip S. Mutum
Publisher: Springer Nature
ISBN: 3031516893
Category :
Languages : en
Pages : 252
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Book Description
Author: J. Jonathan Gabay
Publisher: Taylor & Francis
ISBN: 1040098924
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style.
Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3030765202
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Author: Christian Hovestadt
Publisher: Springer Nature
ISBN: 3030666115
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
This book presents ten essays that examine the potential of digital responses to the COVID-19 pandemic. The essays explore new digital concepts for learning and teaching, provide an overview of organizational responses to the crisis through digital technologies, and examine digital solutions developed to manage the crisis. Scientists from many disciplines work together in the fight against the virus and its numerous consequences. This book explores how information systems researchers can contribute to these global efforts. The book will be of interest to researchers and scholars in the field of digital business and education.
Author: Gabriele Meiselwitz
Publisher: Springer Nature
ISBN: 3030495760
Category : Computers
Languages : en
Pages : 648
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Book Description
This two-volume set LNCS 12194 and 12195 constitutes the refereed proceedings of the 12th International Conference on Social Computing and Social Media, SCSM 2020, held as part of the 22nd International Conference, HCI International 2020, which was planned to be held in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. The total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings from a total of 6326 submissions. SCSM 2020 includes a total of 93 papers which are organized in topical sections named: Design Issues in Social Computing, Ethics and Misinformation in Social Media, User Behavior and Social Network Analysis, Participation and Collaboration in Online Communities, Social Computing and User Experience, Social Media Marketing and Consumer Experience, Social Computing for Well-Being, Learning, and Entertainment.
