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Author: Andrew Warren
Publisher: University of Hawaii Press
ISBN: 0824838297
Category : Social Science
Languages : en
Pages : 290
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Book Description
Over the last forty years, surfing has emerged from its Pacific islands origins to become a global industry. Since its beginnings more than a thousand years ago, surfing’s icon has been the surfboard—its essential instrument, the point of physical connection between human and nature, body and wave. To a surfer, a board is more than a piece of equipment; it is a symbol, a physical emblem of cultural, social, and emotional meanings. Based on research in three important surfing locations—Hawai‘i, southern California, and southeastern Australia—this is the first book to trace the surfboard from regional craft tradition to its key role in the billion-dollar surfing business. The surfboard workshops of Hawai‘i, California, and Australia are much more than sites of surfboard manufacturing. They are hives of creativity where legacies of rich cultural heritage and the local environment combine to produce unique, bold board designs customized to suit prevailing waves. The globalization and corporatization of surfing have presented small, independent board makers with many challenges stemming from the wide availability of cheap, mass-produced boards and the influx of new surfers. The authors follow the story of board makers who have survived these challenges and stayed true to their calling by keeping the mythology and creativity of board making alive. In addition, they explore the heritage of the craft, the secrets of custom board production, the role of local geography in shaping board styles, and the survival of hand-crafting skills. From the olo boards of ancient Hawaiian kahuna to the high-tech designs that represent the current state of the industry, Surfing Places, Surfboard Makers offers an entrée into the world of surfboard making that will find an eager audience among researchers and students of Pacific culture, history, geography, and economics, as well as surfing enthusiasts.
Author: Andrew Warren
Publisher: University of Hawaii Press
ISBN: 0824838297
Category : Social Science
Languages : en
Pages : 290
Get Book Here
Book Description
Over the last forty years, surfing has emerged from its Pacific islands origins to become a global industry. Since its beginnings more than a thousand years ago, surfing’s icon has been the surfboard—its essential instrument, the point of physical connection between human and nature, body and wave. To a surfer, a board is more than a piece of equipment; it is a symbol, a physical emblem of cultural, social, and emotional meanings. Based on research in three important surfing locations—Hawai‘i, southern California, and southeastern Australia—this is the first book to trace the surfboard from regional craft tradition to its key role in the billion-dollar surfing business. The surfboard workshops of Hawai‘i, California, and Australia are much more than sites of surfboard manufacturing. They are hives of creativity where legacies of rich cultural heritage and the local environment combine to produce unique, bold board designs customized to suit prevailing waves. The globalization and corporatization of surfing have presented small, independent board makers with many challenges stemming from the wide availability of cheap, mass-produced boards and the influx of new surfers. The authors follow the story of board makers who have survived these challenges and stayed true to their calling by keeping the mythology and creativity of board making alive. In addition, they explore the heritage of the craft, the secrets of custom board production, the role of local geography in shaping board styles, and the survival of hand-crafting skills. From the olo boards of ancient Hawaiian kahuna to the high-tech designs that represent the current state of the industry, Surfing Places, Surfboard Makers offers an entrée into the world of surfboard making that will find an eager audience among researchers and students of Pacific culture, history, geography, and economics, as well as surfing enthusiasts.
Author:
Publisher:
ISBN: 9780994644701
Category :
Languages : en
Pages :
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Book Description
Author: Richard Kenvin
Publisher: MIT Press
ISBN: 0262027607
Category : Design
Languages : en
Pages : 193
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Book Description
The evolution of the surfboard, from traditional Hawaiian folk designs to masterpieces of mathematical engineering to mass-produced fiberglass. Surfboards were once made of wood and shaped by hand, objects of both cultural and recreational significance. Today most surfboards are mass-produced with fiberglass and a stew of petrochemicals, moving (or floating) billboards for athletes and their brands, emphasizing the commercial rather than the cultural. Surf Craft maps this evolution, examining surfboard design and craft with 150 color images and an insightful text. From the ancient Hawaiian alaia, the traditional board of the common people, to the unadorned boards designed with mathematical precision (but built by hand) by Bob Simmons, to the store-bought longboards popularized by the 1959 surf-exploitation movie Gidget, board design reflects both aesthetics and history. The decline of traditional alaia board riding is not only an example of a lost art but also a metaphor for the disintegration of traditional culture after the Republic of Hawaii was overthrown and annexed in the 1890s. In his text, Richard Kenvin looks at the craft and design of surfboards from a historical and cultural perspective. He views board design as an exemplary model of mingei, or art of the people, and the craft philosophy of Soetsu Yanagi. Yanagi believed that a design's true beauty and purpose are revealed when it is put to its intended use. In its purest form, the craft of board building, along with the act of surfing itself, exemplifies mingei. Surf Craft pays particular attention to Bob Simmons's boards, which are striking examples of this kind of functional design, mirroring the work of postwar modern California designers. Surf Craft is published in conjunction with an exhibition at San Diego's Mingei International Museum.
Author: Mark Stranger
Publisher: Ashgate Publishing, Ltd.
ISBN: 9780754674436
Category : Sports & Recreation
Languages : en
Pages : 308
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Book Description
Surfing Life is a study of surfing and social change that also provides insights into other experience-based contemporary subcultures and the nature of the self and social formations in contemporary society. Making use of extensive empirical material to support innovative theoretical approaches to social change, this book offers an analysis of the relationship between embodied experience, culture and the economy.
Author: Katy Kelleher
Publisher: Chronicle Books
ISBN: 1616896817
Category : Art
Languages : en
Pages : 225
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Book Description
Amid the sublime beauty of Maine—its primordial forests, remote lakes, rugged mountains, and craggy coastline blooms a handmade culture fed by heritage, self-sufficiency, and collaboration. Handcrafted Maine: Art, Life, Harvest & Home features lively profiles of more than twenty artists, artisans, and craftspeople—weavers and potters, a painter, an architect, a boatbuilder, a leatherworker, bakers, lobster-men, and more—at work in the woods, towns, and cities of Maine, celebrating the triumphs and challenges of entrepreneurship and independence. Including more than 225 inspiring color photographs and intimate narrative portraits, Handcrafted Maine provides a window into the inner lives of creatives and brings to life the powerful environment and spirited character that nurture the unbridled ingenuity and common-sense approach to craft and life found Down East.
Author: Sean McCagh
Publisher: McCagh O'Neill Pty td
ISBN: 0992267420
Category : Sports & Recreation
Languages : en
Pages : 154
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Book Description
How Design Drives Performance Have you ever wondered how changing design will effect the performance of a surfboard, wanted to really understand what your shaper, surf shop or mates are talking about when they discuss bottom curve or rocker, or more importantly why a particular surfboard goes really well or struggles to perform in some situations? The Surfboard Book includes advice stories and design details from some of the most experienced and credible subject experts in the history of the surfboard in Simon Anderson, Dick Brewer, Steve Lis and Bob McTavish: each are known not only as surfboard shapers and designers but as innovators with a combined design experience approaching 200 years. The Surfboard Book explains: elements of surfboard shape and their effects on performance construction types: from traditional to modern sandwich construction important material properties including environmental issues basic types or classes of surfboard and how they perform how to go about choosing or specifying your next surfboard
Author: Bruce Boal
Publisher: Gibbs Smith
ISBN: 1423605586
Category : Sports & Recreation
Languages : en
Pages : 241
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Book Description
THE SURFING YEAR BOOK OFFERS the complete package of news, features, results, opinions, and photography, providing an insider's view of everything that matters in each of the world's surfing regions-Africa, Europe, Southeast Asia and Japan, South and Central America, United States, United Kingdom, and Australia. An extended Surfing Year Book awareness campaign is underway at Surfersvillage.com, the world's biggest surfing news Web site, with more than twenty-two million visitor sessions a year. Surfersvillage will also utilize its large family of publishing partners around the world to advertise the book's arrival in all surfing markets. With each regional section offering text in English and language of origin, the book will have broad appeal in all world surfing markets. Photo essays from the best surf photographers around the world; profiles of all the leading surfers of 2008. Ocean environmental issues, weather, and swell reports. The only global directory of surfing products and services. International sponsors include: O'Neill, Quiksilver, Vans Europe, Oakley Europe, Solitude, Billabong, Hurley, Rip Curl, and Body Glove. Online marketing and promotions. Print and web advertising campaign. Co-op available. For years, Surfersvillage has led the world in providing the most comprehensive online information about the sport, culture, and industry of surfing, from the biggest swell events and contests to the tiniest club meets on the back beaches of the most remote coasts.
Author: David Meerman Scott
Publisher: Penguin
ISBN: 0593084004
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Author: Drew Kampion
Publisher: Gibbs Smith
ISBN: 9781586857769
Category : Sports & Recreation
Languages : en
Pages : 184
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Book Description
One of the greatest surfers of all time, Greg Noll has built a considerable reputation as master of surfboard making, or "shaping." Today, collectors and surfers alike prize his unique brand of board. Recently featured in the award-winning documentary feature, Riding Giants, "Da Bull," in his iconic black-and-white striped trunks, was emblematic of big surf and fearless commitment. In addition to being a pioneer of big-wave surfing, surf movies, and surf magazines, by the mid-1960s, Noll was one of the largest surfboard manufacturers in the world. Now living in Crescent City, California, Noll still shapes twelve boards a year out of old-growth salvage woods-replicas of Duke Kahanamoku's olo and other exotica for collectors. The Art of the Surfboard combines the art of building extraordinary surfboards with fascinating surfing history and photography. It's a must-have for surfers and surfing history buffs of any age. The Art of the Surfboard includes: A biographical introduction to Greg Noll A concise history of the evolution of surfboards and construction techniques from ancient Hawaii to the modern era Descriptive step-by-step photo sequences with explanatory text on building balsa, foam, and classic wooden surfboards A chronological gallery of Greg Noll surfboards, vintage 1950 to 2005, featuring photographs, action shots, commentary from surfers and shapers, and from Greg himself on the boards and their eras Portraits of several important Greg Noll surfboard collectors and their collections, with accompanying bios and information on the boards A guide to the various Greg Noll surfboard labels and the years each was used Illustrated throughout with action surf shots taken by some of surfing's master photographers
Author: Ramón Zallo
Publisher: Alberdania
ISBN: 9788496643598
Category : Social Science
Languages : en
Pages : 332
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Book Description
Ramón Zallo offers us with this informative book an overall synthesis of Basque culture, society and history. Thanks to its contents it may be destined to become a road map for understanding some keys about the country of the Basques. The author starts from a broad concept of Basque culture which, while it is not very well known, is proportionally very rich for such a small country. He conceives it as a whole culture and as having a history of its own, although it is very closely related to its surroundings. And its trajectory indicates the need to prioritize its development and singularity in this global world full of uncertainty. In Part One he traces (and vindicates) the cultural and spatial idea of Euskal Herria, and briefly describes its history, society and characteristics, its economic evolution and the political systems of Euskadi, Navarra and Iparralde. He presents a society with deeply-rooted values and a very dense civil society that now needs to review, without amnesia, the tragedies and disappointments of recent years. In Part Two he offers a new vision of each one of the various branches of culture. Giving Euskara the attention that it deserves as the most specific defining trait, the book offers an added dimension through an updated look at the styles, works and names within architecture, the visual, theatre and musical arts, Basque literature in Euskara and Spanish and the different types of heritage.It ends with a gallery of historical and contemporary figures that demonstrate the country’s diversity. Its method is descriptive, orderly and not overly interpretative. Interpretation is left to the reader.
