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Author: Mark McNeilly
Publisher: OUP USA
ISBN: 0199782911
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Author: Mark McNeilly
Publisher: OUP USA
ISBN: 0199782911
Category : Business & Economics
Languages : en
Pages : 343
Get Book Here
Book Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Author: Gary Gagliardi
Publisher: Science of Strategy
ISBN: 1929194366
Category : Self-Help
Languages : en
Pages : 192
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Book Description
Discusses how to use the rules of strategy for sucess in business.
Author: Sun Tzu
Publisher: Modern Library
ISBN: 0375754776
Category : History
Languages : en
Pages : 1024
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Book Description
Two classic works of military strategy that shaped the way we think about warfare: The Art of War by Sun Tzu and On War by Karl von Clausewitz, together in one volume “Civilization might have been spared much of the damage suffered in the world wars . . . if the influence of Clausewitz’s On War had been blended with and balanced by a knowledge of Sun Tzu’s The Art of War.”—B. H. Liddel Hart For two thousand years, Sun Tzu’s The Art of War has been the indispensable volume of warcraft. Although his work is the first known analysis of war and warfare, Sun Tzu struck upon a thoroughly modern concept: “The supreme art of war is to subdue the enemy without fighting.” Karl von Clausewitz, the canny military theorist who famously declared that war is a continuation of politics by other means, also claims paternity of the notion “total war.” On War is the magnum opus of the era of the French Revolution and the Napoleonic wars. Now these two great minds come together in a single volume that also features an introduction by esteemed military writer Ralph Peters and the Modern Library War Series introduction by Caleb Carr, New York Times bestselling author of The Alienist. (The cover and text refer to The Art of War as The Art of Warfare, an alternate translation of the title.)
Author: Catherine Huang
Publisher: Tuttle Publishing
ISBN: 1462905781
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
By following the ancient Chinese teachings of The Art of War, you will discover how to use your natural abilities to find your path in life. Women and The Art of War helps women find the peaceful path to success through strategies made famous in the ancient Chinese text, The Art of War. Female wisdom, or common sense, is about avoiding needless confrontation, conserving energy for the things that matter, and seeking an outcome in which everyone wins. And for women, as for Sun Tzu, success doesn't come simply from knowing what to do, but from knowing who you are. Women and the Art of War will help you consider what you want to achieve and why you want to achieve it. Covering Sun Tzu's timeless principles point by point in a conversational and friendly tone, Women and the Art of War shows you how you can find your strengths, meet your weaknesses head-on, deal with obstacles and forge your own unique identity through your career and personal life. Whatever your path, this book will give you strategies, tactics, and practical examples you need to increase your probability of success--and enjoy the process.
Author: Chin-Ning Chu
Publisher: Crown Currency
ISBN: 0385519966
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Forget everything you think you know about strength, strategy and success. This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu’s philosophy to win in every aspect of life. Would you like to transform your weaknesses into strengths? Succeed at work without compromising your ethics? Integrate your style and personal philosophy into every action you take? If so, this book is for you. In The Art of War for Women, bestselling author Chin-Ning Chu brings the eternal wisdom of philosopher-general Sun Tzu to women looking to gain a better understanding of who they are--and, more importantly, who they want to be. Although Sun Tzu’s book is about the application of strategies and determining the most efficient way of gaining victory with the least amount of conflict, every one of those strategies begins with having a deep understanding of the people and the world around us. They also require us to understand ourselves--our strengths and weaknesses, our goals and fears. In other words, the aim is not to apply a series of rules coldly and dispassionately, but rather to integrate ourselves and our unique talents into the strategies we will employ. This is not a feel-good book. (But you will feel good after reading it.) It is not a motivational book. (But you will be motivated to achieve what you want, once you are done.) Ultimately, its purpose it to provide women with the strategies we all need to overcome the obstacles that stand in the way of our goals and dreams. Sun Tzu’s Art of War is the most influential book on strategy ever published, selling tens of millions of copies worldwide in several editions. Written by one of today’s foremost authorities on Sun Tzu, The Art of War for Women is sure to become a classic in its own right.
Author: Sun Tzu
Publisher:
ISBN: 9781929194902
Category : History
Languages : en
Pages : 228
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Book Description
The only translation that shows the original Chinese with a transliteration of each character side-by-side with the English sentence translation. Includes a glossary explaining Sun Tzu's definitions of the key Chinese concepts. There are many translations of The Art of War, but this is only truly accurate version written by America's leading expert on Sun Tzu's system. Winner of the Independent Publishers Book Award for the best Multicultural Nonfiction book of the year! Seven Ways Better Than All Other Translations! 1.More complete: Based on the complete compilation of all historical sources and academic research rather than on traditional fragmentary sources. 2. More accurate: Shows the original Chinese phrases (thousands of characters), individually translates each character (a transliteration), translates each phrase into an English sentence, and provides details of the key concepts that cannot be translated. 3.More concise: Its side-by-side format makes it impossible to add or subtract from the Chinese source or secretly add the translator's editorial opinions. All commentaries are clearly separated from the translation and text. 4.More authoritative: Translated by America's leading expert on Sun Tzu, who has written over two dozen books explaining the strategic concepts in the text. 5. More consistent: Eliminates the imprecise word choices that create the obvious internal contradictions so common in most other translations. 6. More balanced: Offers one English sentence for each Chinese phrase to preserve the balance of ideas in the original work. 7.More organized: Retains and numbers the original phrase groups to preserve the contextual relationships for easy study. You can compare this version to other translations and immediately see where other English translation depart from the original Chinese into the translators' own opinions and commentaries. This version won the award not just for being the best translation or the best book about Asian philosophy, but the best of all books in 2003 explaining another culture anywhere in the world. Reviews "Supremely Accurate bilingual edition...Each two-page spread features the translated lines into English on one side and the Chinese ideograms with their meanings on the other so that dedicated readers can readily understand the range of meaning in the original text...The definitive version of The Art of War for those English speakers who truly want to understand it..." June 2003, Wisconsin Bookwatch "The Best...internally consistent between the translated concepts and so shows a level of knowledge and detail that is not present in some other translations. As a translator, the author obviously sees the big picture...Gary Gagliardi is considered by many to be a leading expert in understanding and using the competitive methods embodied in Sun Tzu's treatise on the art of war." HAROLD MCFARLAND, editor, Reader's Preference Reviews, Midwest Book Review Contents: Preface: Award-Winning Translation9 Introduction: Sun Tzu's Basic Concepts17 1Analysis 31 2Going to War45 3Analyzing Attacks58 4Positioning69 5Momentum 81 6Weakness and Strength93 7Armed Conflict109 8Adaptability 123 9Armed March133 10Field Position153 11Types of Terrain171 12Attacking With Fire197 13Using Spies209 Glossary of Key Chinese Characters220 Index of Major Topics224 About the Translator and Author226 Art of War Books by Gary Gagliardi.227
Author: Gary Gagliardi
Publisher: Science of Strategy
ISBN: 1929194404
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
A simple guide to using the basic principles of strategy to build a successful business, this book reduces hundreds of pages of business strategy into nine easy to understand formulas that every business person needs to master for business analysis and competitive success.
Author: Sun Tzu
Publisher: Courier Corporation
ISBN: 0486284026
Category : History
Languages : en
Pages : 258
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Book Description
Graced with color illustrations of Asian art treasures, this gift edition of the world's earliest and most prestigious military treatise covers principles of strategy, tactics, maneuvers, and other ever-relevant topics. Required reading in many military institutions, its ancient wisdom offers many modern applications to business, law, and sports.
Author: Gary Gagliardi
Publisher:
ISBN: 9781929194490
Category :
Languages : en
Pages : 224
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Book Description
If you want a new, unique perspective on your romantic pursuits, this is the book for you. It analyzes the task of winning love through the perspective of the science of competition. It uses the world's most successful book on competitive strategy, Sun Tzu's "The Art of War" as a template for a new kind of romantic strategy Two books in one, this book contains Gagliardi's complete award-winning translation of "The Art of War" plus a line-by-line adaptation for using his competitive system in dealing with romantic relationships, "The Art of Love." The complete text of "The Art of War" is presented on the left-hand page with "The Art of Love" line-by-line adaptation on the facing right-hand page. The book's Foreword and Introduction explain the basics of Sun Tzu's system in terms dealing with the finding and maintaining romantic relationships. Following Sun Tzu's text exactly, this book lays out an effective strategy for: finding the right romantic partner, attracting that person, overcoming friction in the relationship, knowing when to make a commitment, improving communication, and keeping the romance alive. In reading this book, you will not only get a new perspective on finding love, but you will also learn the basics of a competitive system that you can apply to finding success in every part of your life. Table of Contents Foreword: Using Romantic Strategy8Introduction: Sun Tzu's Strategic System16 1Analysis23 Finding Love25 2Going to War37 Rewarding Relationships39 3Planning an Attack49 Looking for Love51 4Positioning61 Getting Closer63 5Momentum 73 Intense Intimacy75 6Weakness and Strength85 Needs and Satisfaction87 7 Armed Conflict101 Relationship Friction103 8 Adaptability 115 Personal Flexibility117 9Armed March125 Love's Path127 10Field Position 145 Warning Signs147 11Types of Terrain 163 Relationship Stages165 12 Attacking with Fire189 Heart's Desire191 13Using Spies 201 Knowing Another203 Glossary of Key Strategic Concepts 214 Index of Topics in The Art of War 220
Author: Sam Hua
Publisher: Lid Editorial
ISBN: 9781912555932
Category : Conduct of life
Languages : en
Pages : 0
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Book Description
Only enter the battles you know you can win. Know how to deceive the enemy - appear weak when you are strong, and strong when you are weak. These are some of the key principles from The Art of War, the definitive text on military strategy and warfare, written by the Chinese general Sun Tzu around 500 BC. This book by Sam Hua, bestselling author on Ancient Chinese philosophy and wisdom, provides today's reader with a thorough understanding of The Art of War, both in its original context and how it can be applied in modern times.
