Summary: What Clients Love

Summary: What Clients Love PDF Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511017024
Category : Business & Economics
Languages : en
Pages : 36

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Book Description
The must-read summary of Harry Beckwith's book: "What Clients Love: A Field Guide to Growing Your Business". This complete summary of the ideas from Harry Beckwith's book "What Clients Love" answers a fundamental question: "How do you grow your business today and continue to be an ongoing success in the future?" In his book, the author explains that having technical competence in what you do is essential for this, but you also need to build and maintain strong customer relationships. This summary reveals the five key building blocks of good customer relationships that you should learn and apply in order to grow your business. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "What Clients Love" and discover the key to building strong customer relationships and ensuring the future success of your business.

Summary: What Clients Love

Summary: What Clients Love PDF Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511017024
Category : Business & Economics
Languages : en
Pages : 36

Get Book Here

Book Description
The must-read summary of Harry Beckwith's book: "What Clients Love: A Field Guide to Growing Your Business". This complete summary of the ideas from Harry Beckwith's book "What Clients Love" answers a fundamental question: "How do you grow your business today and continue to be an ongoing success in the future?" In his book, the author explains that having technical competence in what you do is essential for this, but you also need to build and maintain strong customer relationships. This summary reveals the five key building blocks of good customer relationships that you should learn and apply in order to grow your business. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "What Clients Love" and discover the key to building strong customer relationships and ensuring the future success of your business.

What Clients Love

What Clients Love PDF Author: Harry Beckwith
Publisher: Business Plus
ISBN: 0759527342
Category : Business & Economics
Languages : en
Pages : 158

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Book Description
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why, one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.

Keep Your Love On

Keep Your Love On PDF Author: Danny Silk
Publisher: Loving On Purpose
ISBN: 9781942306061
Category : Psychology
Languages : en
Pages : 0

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Book Description
Keeping your love on. It's a hard thing to do. Sometimes it's the hardest thing to do. But if you want to build healthy relationships with God and others, learning to keep your love on is non-negotiable. Adults and children alike thrive in healthy relationships where it is safe to love and be loved, to know and be known. Yet for many, relationships are anything but safe, loving, or intimate. They are defined by anxiety, manipulation, control, and conflict. The reason is that most people have never been trained to be powerful enough to keep their love on in the face of mistakes, pain, and fear. Keep Your Love On reveals the higher, Jesus-focused standard defined by mature love--love that stays 'on' no matter what. Danny Silk's practical examples and poignant stories will leave you with the power to draw healthy boundaries, communicate in love, and ultimately protect your connections so you can love against all odds. As a result, your relationships will be radically transformed for eternity. When you learn to keep your love on, you become like Jesus.

INSPIRED

INSPIRED PDF Author: Marty Cagan
Publisher: John Wiley & Sons
ISBN: 111938754X
Category : Business & Economics
Languages : en
Pages : 370

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Book Description
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Winning on Purpose

Winning on Purpose PDF Author: Fred Reichheld
Publisher: Harvard Business Press
ISBN: 1647821797
Category : Business & Economics
Languages : en
Pages : 159

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Book Description
Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.

Summary: What Clients Love

Summary: What Clients Love PDF Author: BusinessNews Publishing,
Publisher: Business Book Summaries
ISBN: 9782511017029
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
The must-read summary of Harry Beckwith's book: "What Clients Love: A Field Guide to Growing Your Business". This complete summary of the ideas from Harry Beckwith's book "What Clients Love" answers a fundamental question: "How do you grow your business today and continue to be an ongoing success in the future?" In his book, the author explains that having technical competence in what you do is essential for this, but you also need to build and maintain strong customer relationships. This summary reveals the five key building blocks of good customer relationships that you should learn and apply in order to grow your business. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "What Clients Love" and discover the key to building strong customer relationships and ensuring the future success of your business.

Exaholics

Exaholics PDF Author: Lisa Marie Bobby
Publisher: Union Square & Co.
ISBN: 1454921269
Category : Self-Help
Languages : en
Pages : 253

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Book Description
Severing a cherished relationship is one of the most painful experiences in life—and cutting those emotional ties to a loved one can feel almost like ending an addiction. Up till now, people recovering from other problems were able to get real help—like AA and rehab—while those struggling in the aftermath of traumatic breaks dealt with platitudes and friends insisting they should "get over it already." But now Exaholics Anonymous treats getting over an ex like kicking a chemical habit. Written by counselor and therapist Dr. Lisa Bobby, Exaholics offers meaningful support and advice to anyone trapped in the obsessive pain of a broken, or dying, attachment. She helps the brokenhearted heal, showing them, on a deep level, how to develop a conceptual framework for their experience, understand the emotional processes at work inside themselves, find the path to recovery, and free themselves of shame, injured ego, and remorse. In-depth case studies of others' journeys will illuminate the way to future happiness.

Loving Bravely

Loving Bravely PDF Author: Alexandra H. Solomon
Publisher: New Harbinger Publications
ISBN: 1626255830
Category : Family & Relationships
Languages : en
Pages : 204

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Book Description
As seen on The TODAY Show! “A godsend to anyone searching for, but struggling to find, true love in their lives.” —Kristin Neff, PhD, author of Self-Compassion "Empowering and compassionate, and its lessons are universal." —Publishers Weekly Real love starts with you. In order to attract a life partner and build a healthy intimate relationship, you must first become a good partner to yourself. This book offers twenty invaluable lessons that will help you explore and commit to your own emotional and psychological well-being so you can be ready, resilient, and confident in love. Many of us enter into romantic relationships full of expectation and hope, only to be sorely disappointed by the realization that the partner we’ve selected is a flawed human being with their own neuroses, history, and desires. Most relationships end because one or both people haven’t done the internal work necessary to develop self-awareness and take responsibility for their own experiences. We’ve all heard “You can’t love anyone unless you love yourself,” but amid life’s distractions and the myth of perfect, romantic love, how exactly do you do that? In Loving Bravely, psychologist, professor and relationship expert Alexandra H. Solomon introduces the idea of relational self-awareness, encouraging you to explore your personal history to gain an understanding of your own relational patterns, as well as your strengths and weaknesses in relationships. By doing so, you’ll learn what relationships actually require, beyond the fairytale notions of romance. And by maintaining a steady but gentle focus on yourself, you’ll build the best possible foundation for making a loving connection. By understanding your past relationship experiences, cultivating a strong sense of self-awareness, and determining what it is you really want in a romantic partner—you’ll be ready to find the healthy, lasting love your heart desires.

"I Love You More Than My Dog"

Author: Jeanne Bliss
Publisher: Penguin
ISBN: 159184441X
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
"I highly recommend reading this book!" -Tony Hsieh, CEO, Zappos.com Lots of businesses are respected, but only an elite few have passionate, loyal, vocal fans. The kind of customers who not only come back time and time again, but rave to friends, family, and even strangers. The kind who can drive explosive growth via e-mail, blogs, Facebook, and Twitter. Jeanne Bliss is an expert on what it takes to earn that kind of customer. Bliss has studied and worked with many beloved companies, from longtime successes like Wegmans and Harley-Davidson to relatively new companies like Zappos and The Container Store. They all make the same five fundamental choices. Their reward: an army of fans who say things like, "I'd marry them if I could," and "I love you more than my dog!"

Customers for Life

Customers for Life PDF Author: Carl Sewell
Publisher: Crown Currency
ISBN: 0307567311
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.